Market Daily

Creating a Scalable Marketing System: Dr. Connor Robertson’s Strategy

By: Dr. Connor Robertson

In today’s competitive environment, marketing isn’t just a department; it’s the engine that drives sustainable growth. Whether you’re in real estate, private equity, SaaS, or any high-touch service business, building a scalable marketing system is the difference between random spikes of revenue and consistent, upward momentum. As someone deeply embedded in the worlds of real estate, private equity, and high-growth business advisory, I’ve helped dozens of companies transform their scattered marketing efforts into structured, scalable machines. In this article, I’m going to show you how to do the same. This isn’t theory, it’s what works in 2025.

Here are the steps:

Step 1: Define the Outcome First

Before a single ad runs or a landing page gets built, you must define the exact outcome your marketing machine is built to achieve. This might sound obvious, but most companies operate in reverse; they run ads hoping to get more customers, without defining:

  • What is the ideal customer?
  • What conversion rate will justify the spend?
  • What are the unit economics that determine viability?

We define marketing success in mathematical terms. For example, in a real estate investment firm I advised, we set a clear metric: for every $1,000 in ad spend, we needed 20 leads, 2 conversations, and 1 acquisition offer. That level of clarity shapes every decision downstream. If you’re in private equity, your goals will differ. Marketing might not be about leads; it could be about deal sourcing, investor trust-building, or founder attraction. Define it clearly.

Step 2: Design the Funnel Backwards

Once the outcome is clear, we reverse-engineer the entire marketing journey. The most scalable systems don’t start with ads; they start with understanding human behavior.

Every scalable marketing funnel needs these elements:

Top-of-Funnel Awareness (TOFU): Content, SEO, cold outreach, ads, any method to get attention.

Middle-of-Funnel Education (MOFU): Email sequences, webinars, video series, or comparison guides.

Bottom-of-Funnel Conversion (BOFU): Sales calls, demo requests, deal sheets, or proof content.

The biggest mistake I see? Companies jump to BOFU, running ads that ask people to “book a call” or “get a quote” before trust is built. Especially in real estate and private equity, trust is the bottleneck. Build trust before you ask for anything.

Step 3: Architect the Content Engine

A scalable marketing system runs on evergreen content that sells 24/7 without you.

For most businesses, this should include:

  • 10–20 SEO-optimized blog posts (like this one)
  • 3–5 core lead magnets (e.g., free reports, checklists, or playbooks)
  • 1–2 video sales letters or founder-driven explainer videos
  • A case study library that answers every objection

When we built the inbound engine for a fast-scaling marketing consultancy, we published 15 long-form pieces optimized for “Dr Connor Robertson,” “private equity marketing,” and “real estate growth strategy.” Within 6 months, the site ranked on page one for dozens of niche keywords, and leads poured in organically. That’s what content should do.

Step 4: Build an Automated Follow-Up Ecosystem

No one buys on the first touch. A scalable system builds a follow-up journey that feels personal but runs without you.

Here’s what I recommend:

  • Email sequences triggered by specific actions (downloads, page views, replies)
  • Retargeting ads based on engagement (video views, landing page visits)
  • AI-enhanced CRMs that prioritize high-intent leads for human follow-up 

Think of your marketing like a pipeline. Each person flows through a series of trust checkpoints before converting. If someone downloads a guide, they get 3 emails in 7 days. If they click, they’re sent a case study. If they watch 50%, your rep gets a task. That’s systematization.

Step 5: Use Paid Ads for Acceleration, Not Validation

Paid advertising is a multiplier, not a fixer. If your offer, funnel, and content aren’t dialed in, paid ads will burn cash. But once your system works organically, ads pour gasoline on the fire.

Here’s how we structure paid traffic:

TOFU Ads: Lead with a value-free guide, checklist, or insight.

MOFU Ads: Retarget engaged viewers with deeper content.

BOFU Ads: Retarget again with testimonials, urgency, or case studies.

Platforms? Facebook, YouTube, LinkedIn, and even Google Display all work if your content is good and targeting is precise. In real estate, I’ve used video ads to walk people through renovation projects, then retargeted them with a downloadable checklist for their own investments. The leads were 300% warmer than cold traffic.

In private equity, we ran LinkedIn ads for deal sourcing that led to a founder video, followed by a direct calendar invite 7 days later. Ads work when they amplify an already-functioning machine.

Step 6: Track Real Numbers (Not Vanity Metrics)

Your marketing dashboard should look like an investor report, not a social media vanity sheet.

Track these:

  • Cost Per Qualified Lead (CPQL)
  • Cost to Acquire Customer (CAC)
  • Customer Lifetime Value (LTV)
  • Conversion Rate by Stage
  • Time to Close
  • ROI by Channel

Forget likes and followers. Ask: What is the profit per $1 of marketing?

At www.drconnorrobertson.com, we publish deep dives on tracking dashboards for marketing firms, real estate brokers, and fund managers. Every scalable system needs this level of visibility.

Step 7: Hire and Outsource with Clear SOPs

Once the machine is functional, you can delegate, but only if you’ve systematized.

Here’s how I break it down:

Strategic Direction: Stays with the founder/CMO

Copywriting & Creative: Outsourced to experienced freelancers

Ad Management & Media Buying: Delegated to a paid media partner

CRM Automation & Tech Stack: Handled by a systems integrator

Analytics & Reporting: Managed by a virtual assistant or RevOps hire

If you don’t build systems, you hire chaos.

And if you want to scale, you need leverage from people, platforms, and playbooks.

Step 8: Treat Marketing Like Product Development

Most business owners treat marketing like a one-time project. But just like product teams iterate based on user feedback, your marketing must evolve weekly.

We use this feedback loop:

  • Test one new idea per week (ad angle, landing page tweak, call script update)
  • Measure its direct impact on conversion and ROI
  • Keep, kill, or modify based on performance
  • The best marketing systems grow smarter over time. Each quarter, you should know:
  • What message converts best
  • What channel drives the best ROI
  • What objections still hurt sales

This is how you scale sustainably. Not by luck, but by design.

Final Thoughts from Dr. Connor Robertson

If you want to build a business that grows without guesswork, you need a marketing system, not marketing effort.

This system must be:

  • Outcome-oriented
  • Reverse-engineered from trust
  • Powered by evergreen content
  • Automated with strategic logic
  • Fueled by high-leverage ads
  • Tracked like an investment
  • Delegated with precision
  • Iterated like a product

That’s what I help founders, operators, and investors build.

Whether you’re growing a real estate firm, launching a private equity roll-up, or building a national service brand, your marketing strategy is your growth strategy.

To dive deeper, read more at www.drconnorrobertson.com

Let’s keep building.

 

Disclaimer: The information provided in this article is for general informational purposes only and should not be construed as professional marketing or business advice. Individual results may vary, and the effectiveness of these methods will depend on factors such as industry, target audience, and execution. It is recommended to consult with a marketing or business professional to tailor these strategies to your specific needs and ensure they align with your goals.

 

Dr. Connor Robertson’s 12-Month Brand Building Plan for Small Businesses

By: Dr. Connor Robertson

Most small businesses don’t fail because they lack a great product. They fail because potential customers are unaware of them. If your ideal customer can’t recall your name, your offer, or your value after a brief encounter, you might be unseen. And in today’s competitive landscape, being unnoticed can hinder your growth. A brand isn’t just a logo. It’s the impression people have of your business. It’s the emotion they associate with your name and the feeling they get when someone recommends you.

As Dr. Connor Robertson, I’ve worked with numerous founders across real estate, private equity, and high-growth service businesses to help them develop impactful brands. In this article, I’ll outline a 12-month roadmap that any business can adapt to strengthen its brand, regardless of size or stage.

What Is a Brand?

Forget for a moment about colors, fonts, and taglines.

Your brand is:

  • The perception that the market holds of you.

  • The consistent value you aim to deliver.

  • The reputation that precedes you.

When someone searches your name online (e.g., “Dr. Connor Robertson”), what do they associate it with? Thought leadership? Expertise? Results? Or perhaps… nothing?

Your task over the next year is to transform “nothing” into something people actively seek out.

Let’s get started.

Here are the steps:

Month 1–3: Position, Package, and Profile

Step 1: Clarify Your Brand Positioning

Begin by answering these questions:

  • Who do we serve?

  • What problem do we solve?

  • What outcome do we consistently deliver that sets us apart?

  • Why choose us over the competition?

If you can’t answer these clearly in 1–2 sentences, your audience may struggle to grasp your unique value.

Example:

  • “At My Business, we assist physician-owned clinics in achieving 8-figure exits by managing the entire M&A process.”

  • “I’m Dr. Connor Robertson. I help entrepreneurs scale acquisitions and operations in real estate and private equity, focusing on marketing strategies that foster inbound growth.”

Be specific. Clarity leads to memorability.

Step 2: Package Your Offer Like a Product

Avoid selling time; focus on outcomes. Develop a signature framework for your offer, even if it’s a service.

Examples:

  • A 6-step real estate underwriting system.

  • A 90-day capital raise blueprint.

  • A content marketing flywheel method.

By naming your method, you help establish a professional, memorable brand, even as a solo entrepreneur.

Step 3: Optimize Your Online Profiles

Google your name and company. What appears?

Update:

  • Your LinkedIn headline and About section.

  • Your Instagram and Twitter bios.

  • Your business website homepage.

  • Your Google Business profile.

Each bio should include:

  • Who you help

  • What you do

  • Your unique angle

  • A clear link to learn more

Even without paid traffic, your profile pages can become valuable branding assets. Personally, my profile ranks highly for “Dr. Connor Robertson” and generates organic leads.

Months 4–6: Publish, Promote, and Position

Step 4: Start a Weekly Content Engine

To build a brand, consistency is key.

The ideal way to stay top of mind is to show up regularly, at least once a week.

Choose a format that works for you:

  • Long-form blog (like this one)

  • Newsletter

  • Podcast

  • YouTube series

  • LinkedIn articles

Then, pick 3–5 key content pillars that reflect your expertise.

For me:

  • Private equity

  • Real estate

  • Marketing

  • Business scaling

  • Content systems

Publish weekly, consistently.

Step 5: Promote on Social Channels

Repurpose every piece of content you create:

  • Blog → 5 LinkedIn posts

  • Podcast → 3 audiograms

  • Article → 10 tweets

  • Video → YouTube Shorts, Instagram Reels, TikTok

Focus on visibility and volume rather than chasing viral moments.

Even 50–100 impressions daily can compound into 1,000+ inbound conversations over time if the message remains consistent.

Step 6: Position With Proof

A brand builds trust, and trust is reinforced by evidence.

Start compiling:

  • Testimonials

  • Screenshots

  • Results

  • Case studies

  • Before/after examples

  • Awards or credentials

Create a “Proof Library” on your website. Share client successes on social media. Request video testimonials. In private equity, showcase closed deals. In real estate, highlight ROI and cash flow growth. In marketing, share campaign metrics.

Trust develops gradually, but tangible proof can accelerate that process.

Months 7–9: Expand, Engage, and Elevate

Step 7: Guest on Podcasts and Panels

One of the fastest ways to expand your reach is by tapping into existing audiences.

Pitch yourself to:

  • Podcasts in your niche

  • Industry panels or events

  • YouTube interviews

  • LinkedIn Lives or webinars

Each appearance provides backlinks, content, and exposure.

I’ve personally seen rapid brand growth by guesting on podcasts and linking back to content like this. Don’t just appear—bring value. Offer frameworks, break down strategies, and leave the audience with something memorable.

Step 8: Launch a Lead Magnet and Nurture List

While some may think email is a fading medium, it remains a solid way to nurture brand equity.

Create a lead magnet that aligns with your core offer. Then:

  • Collect emails

  • Provide value through weekly or biweekly content

  • Nurture with stories, strategies, and resources

  • Use CTAs sparingly; focus on building relationships first

This creates a direct line to your audience without relying on third-party algorithms.

Step 9: Show Your Face

People are more likely to engage with other people than with logos.

To deepen your brand connection:

  • Add a personal photo to your bio.

  • Share behind-the-scenes content or lessons learned.

  • Record short videos to break down your ideas.

  • Use personal pronouns like “I” and “we” to humanize your brand.

If you are the founder, operator, or face of the brand, embrace it. A personal connection can accelerate trust.

Months 10–12: Scale, Systemize, and Solidify

Step 10: Systemize Content Creation

Consider hiring a virtual assistant, content writer, or editor to scale your output.

Develop a content calendar:

  • 1 long-form blog/week

  • 3–5 short-form clips

  • 1–2 email campaigns

  • 3–5 repurposed social posts

This allows you to scale without increasing the time investment, turning brand-building into an automated system.

Step 11: Run Targeted Awareness Campaigns

Use paid traffic wisely, not for conversions, but for awareness.

  • Boost blog posts on Facebook

  • Promote podcast clips on YouTube Shorts

  • Run retargeting ads on LinkedIn to your lead magnet

The goal isn’t clicks; it’s consistent impressions that foster familiarity and recall.

Show up enough times in the right places, and people may start noticing, saying:

“I see your stuff everywhere.”

That’s brand gravity.

Step 12: Collect and Measure Brand Equity

Track:

  • Direct traffic growth (who types your name into Google?)

  • Branded keyword search volume (“Dr. Connor Robertson”)

  • Social mentions and tags

  • Backlinks and mentions in other publications

  • Email open and reply rates

  • Client source attribution (“How did you find us?”)

If people are finding you without ads or DMs, your brand is gaining traction.

Final Thoughts from Dr. Connor Robertson

Building a strong brand doesn’t require millions of followers. What you need is market recognition.

A well-established brand can:

  • Speed up the trust-building process

  • Increase conversions

  • Lower customer acquisition costs (CAC)

  • Help elevate pricing strategies

  • Attract inbound leads

  • Shorten the sales cycle

  • Build long-term equity

Whether you’re scaling a real estate portfolio, launching a private equity firm, or growing a service company, your brand will become a powerful tool in your business’s success. Start investing in your brand now, so you’re not always scrambling for new opportunities.

To learn more about strategic brand building and marketing that compounds, visit www.drconnorrobertson.com. Remember, people can’t choose to work with you if they forget about you.

 

Disclaimer: The information provided in this article is intended for general informational purposes only. While the strategies shared are based on the author’s experience, individual results may vary. Readers are encouraged to evaluate their own circumstances and seek professional advice if needed before implementing any of the suggestions.

How the Childfree Demographic Is Impacting the Real Estate Market

The childfree demographic, consisting of individuals or couples who choose not to have children, is increasingly shaping trends in the real estate market. As this demographic grows, their preferences for housing are influencing various aspects of the housing market, including demand for specific property types, locations, and community features. With different lifestyle priorities, including mobility, urban living, and less space, the childfree population has started to play a more significant role in how developers, investors, and real estate agents approach their offerings.

While the childfree group may share some housing preferences with other demographics, their choices reflect a unique set of needs that is gradually gaining attention from the real estate industry. From the size and location of homes to the amenities provided, understanding how the childfree demographic interacts with the housing market is essential for understanding larger shifts in both urban and suburban areas.

Housing Preferences and Space Utilization

One of the key factors shaping housing preferences within the childfree demographic is the desire for smaller, more manageable living spaces. Individuals or couples without children typically don’t need the extra rooms, yard space, and larger square footage that families with children often require. Instead, they may prioritize efficiency, convenience, and comfort, leading to an increase in demand for smaller apartments, condominiums, or townhouses.

As space utilization becomes more important, the focus for the childfree demographic often shifts toward properties that are compact yet functional. One-bedroom or two-bedroom apartments are common choices, particularly in urban centers where residents benefit from proximity to work, entertainment, and social venues. Additionally, childfree individuals may prefer homes with fewer maintenance demands, leading to an increased interest in modern homes with minimal yard space, particularly in urban areas where convenience is paramount.

This trend also speaks to the rise of multifunctional living spaces, where rooms can serve several purposes, such as a combination of home office and bedroom. These versatile spaces are appealing to those who may value flexibility, working from home, or having a streamlined living experience that supports both personal and professional needs without the additional burden of upkeep.

Urban Living and Proximity to Amenities

Urban areas have long been attractive to people without children, and the childfree demographic’s influence on the real estate market is consistent with this trend. Cities tend to offer the amenities and conveniences that many childfree individuals prioritize, such as walkability, access to public transportation, cultural attractions, dining, and entertainment options. With a greater focus on lifestyle rather than space, many in this demographic are drawn to the vibrancy and energy of urban environments.

Real estate developers and agents have observed that areas with easy access to urban centers, as well as neighborhoods with walkable streets, have seen increased interest from the childfree group. High-rise apartments, lofts, and condos are particularly popular, as they often provide modern amenities like gyms, rooftop terraces, and shared spaces, which appeal to those seeking an active and social lifestyle. These developments allow for easy access to the city’s offerings, often within walking distance, making them attractive to individuals or couples who do not have children and want a streamlined lifestyle.

Additionally, these properties tend to be lower-maintenance, which is another consideration for childfree individuals. Without the need for maintaining large gardens or multiple rooms, those in this demographic may prefer the simplicity of smaller, more efficient living spaces that offer fewer upkeep responsibilities.

Suburban Preferences and Changing Dynamics

While urban living is often a favored option, some individuals in the childfree demographic are increasingly drawn to suburban living. The rise of remote work, changing attitudes toward homeownership, and the desire for more space are all contributing factors to this shift. Some childfree individuals may opt for suburban areas that offer quieter environments and more affordable living options, but without the need to be located within the heart of a major city.

In suburban markets, there is a demand for properties that blend convenience with the desire for lower-maintenance homes. While suburban areas traditionally cater to families, the childfree demographic’s growing interest in these locations is reshaping the housing market. Smaller single-family homes, duplexes, and modern townhouses are becoming more popular as developers look to create homes that meet the needs of a wider variety of people. These homes often have less space than traditional suburban family homes, offering just enough room for comfortable living while avoiding the excess that many childfree individuals do not need.

Additionally, with a greater focus on sustainability, there is an increased interest in energy-efficient homes or properties in eco-conscious communities. Suburban areas that offer access to nature, with walking trails, parks, and nearby recreational opportunities, are also gaining traction among the childfree demographic, who often value outdoor spaces without the pressures of maintaining large yards.

Impact on Luxury Housing Markets

As the childfree population grows, some within this group are also contributing to the luxury housing market. With fewer financial obligations associated with raising children, some individuals or couples without children have more disposable income to invest in high-end properties. This can lead to increased demand for luxury homes, particularly those that provide convenience, modern amenities, and the ability to live with a level of comfort that suits their preferences.

Luxury condominiums or modern apartments with top-tier amenities, such as concierge services, fitness centers, or rooftop pools, are attractive to individuals who value comfort and quality of life. Many of these properties are located in urban centers, appealing to those who want to live in proximity to cultural, business, and entertainment hubs while enjoying the convenience that luxury living provides.

While the demand for larger family homes may remain strong in many markets, the childfree demographic’s investment in the luxury real estate sector adds a layer of complexity to the market, offering developers opportunities to cater to those looking for upscale, low-maintenance living spaces that suit their lifestyles.

Financial Considerations and Investment Opportunities

The childfree demographic may also be more likely to invest in real estate, both as a means of wealth-building and a flexible living solution. With fewer family-related financial commitments, many childfree individuals are in a position to purchase properties as investments or explore second homes or vacation properties. This group’s interest in real estate investment can help shape trends in rental properties and vacation homes, with many childfree individuals looking to diversify their portfolios.

Second homes, particularly in desirable vacation areas or smaller, more affordable regions, are appealing options for those who may not need a large primary residence. Additionally, as more people in the childfree demographic look for ways to invest their money, the real estate market can expect a growing demand for rental properties, whether for short-term rentals or longer-term leases. The ability to purchase properties that can generate rental income is a key factor in the growing involvement of childfree individuals in the real estate market.

Reimagining Community Living

The preferences of the childfree demographic are also influencing community living spaces. As many in this group do not have children, they may be more inclined to seek out communities that offer a more diverse range of experiences. In response, developers have increasingly focused on creating spaces that cater to a broader audience, including single individuals and couples without children.

Communities that prioritize amenities such as fitness centers, shared gardens, co-working spaces, or social areas are becoming more appealing. These properties may offer a lifestyle that is more focused on personal interests, work-life balance, and community engagement. As a result, urban planners and developers are beginning to rethink traditional residential communities, incorporating features that attract those in the childfree demographic while also remaining welcoming to people with various life choices.

The Childfree Influence on Future Real Estate Trends

The influence of the childfree demographic on the real estate market is becoming increasingly evident, especially as this group grows in size. From their preference for smaller, lower-maintenance homes to their interest in urban living, luxury properties, and investment opportunities, the childfree population is contributing to a broad reshaping of housing markets. Developers, real estate agents, and investors alike are paying attention to these evolving needs and preferences, responding with new property offerings that cater to this demographic.

As the childfree group continues to make up a larger portion of society, it is likely that real estate trends will continue to shift to accommodate their unique lifestyle choices. With fewer demands for larger homes and more interest in flexibility, convenience, and personalized living spaces, the impact of the childfree demographic on the real estate market is something that will continue to shape future housing strategies and urban planning.

How Gelt Supports High-Income Investors in Using Real Estate for Tax Efficiency and Wealth Building

Tax planning becomes more important as income increases. Traditional investments can help grow wealth, but they often bring tax consequences that reduce the impact. Real estate stands apart from other investments because it offers built-in tax advantages that go beyond capital gains. When structured correctly, it allows individuals to reduce taxable income through tools like depreciation while still generating cash flow and potential appreciation over time.

Many professionals, however, don’t want to take on the operational burden of real estate ownership, such as managing tenants, handling repairs, or staying up-to-date with complex regulations. That’s why they turn to Gelt, a modern tax company designed for high-income earners, investment-savvy individuals, and business owners & professionals. Gelt supports clients who wish to invest in real estate without becoming full-time landlords and offers year-round tax advisory services to help investors strategically integrate real estate into their broader financial plans.

Gelt combines CPA tax expertise with AI-powered technology to help clients organize and act on opportunities that might otherwise go unnoticed. Rather than pushing a one-size-fits-all solution, Gelt’s goal is to uncover tailored strategies that align with each client’s broader financial picture.

Tax Strategies Built Into Real Estate

Gelt’s approach centers on helping high-income professionals optimize the tax benefits built into real estate, especially those most people might overlook. One of the valuable tools Gelt utilizes is optimized depreciation, which enables clients to reduce their taxable income while still generating cash flow from a property. It’s a strategy that’s common among experienced investors but may be unfamiliar to individuals outside the real estate space. Gelt works to identify and address missed depreciation opportunities by filing a change of accounting method in-house and strategically providing advice so clients can capture the tax advantages of real estate, without taking on operational burdens or day-to-day management.

For those looking to build long-term wealth while minimizing tax exposure, 1031 exchanges are a potentially effective tool. This strategy allows an investor to sell one property and reinvest the proceeds into another without immediately triggering capital gains taxes. While clients must work with a qualified 1031 facilitator, Gelt assists them through the process and prepares the necessary tax return reporting the exchange, helping clients move into income-producing properties that align more closely with their financial goals and lifestyle.

Real Estate Options Without Direct Property Management

Passive real estate opportunities allow individuals to participate in real estate without the need to directly manage properties. Rather than purchasing and overseeing properties themselves, individuals can opt for real estate funds or limited partnerships. This method allows individuals to potentially benefit from income and tax advantages, without taking on the responsibilities associated with property management.

Mortgage interest deductions and depreciation can still be available to those using passive real estate structures, which has led to increased interest in such options. For instance, in the second quarter of 2024, passive real estate investors purchased one in six homes sold across the United States, with total spending surpassing $43 billion.

This trend has led professionals and business owners to seek advice from firms like Gelt, which helps clients understand how passive real estate may fit into their broader financial plans. Rather than simply highlighting available deductions, Gelt offers strategic tax planning and prepares projections, helping individuals better understand how these investments may align with their financial objectives.

Connecting Real Estate to Bigger Financial Goals

Few investments enjoy the built-in tax advantages of real estate. Depreciation, mortgage-interest write-offs, and preferential capital-gains treatment can enhance net returns if you can capture those perks without becoming a 24/7 landlord. However, when you are a passive investor and your real estate shows a net loss, that loss cannot offset other nonpassive income and is instead carried forward until there is income from that passive activity or the property is sold. Limited partnerships and professionally managed funds address that dilemma, allowing investors to hold equity and receive the same K-1 deductions that a hands-on owner would.

Gelt takes the concept further by making passive real estate a strategic, long-term wealth-building tool. Each investment is carefully mapped to a client’s financial goals, with models that track projected cash flows, refinance timelines, exit opportunities, and the potential impact of changing tax laws. Conversations start with big-picture thinking, such as “Where do you want to be in five or ten years?” and not just short-term tax savings. By grounding each decision in data, planning, and personalized strategy, Gelt aims to make real estate more than just an income stream. It becomes a reliable, tax-optimized pillar in a client’s overall financial plan.

Disclaimer: The information provided in this article is for informational purposes only and should not be construed as financial, investment, or tax advice. While efforts have been made to ensure the accuracy of the information, the content does not guarantee or assure specific results. Readers should consult with a qualified financial advisor, tax professional, or other experts before making any decisions based on the information presented. Gelt, its services, and strategies may not be suitable for everyone, and individual circumstances may differ.

 

Carolina Bands That Keep Up with Your Active Life

Finding accessories that are both stylish and functional can be a challenge. Whether you’re hitting the gym, going for a run, or heading out for a casual evening with friends, your accessories need to match your active lifestyle. Carolina Bands aims to provide a solution by combining fashion and practicality, offering an accessory designed to work well for those who lead busy, active lives. Inspired by a husband-and-wife duo’s love for the Carolinas and their active lifestyle, the hair tie brand blends style and function and looks good when worn as a bracelet.

Style and Function in One Convenient Accessory

One of the notable features of Carolina Bands is their ability to transition between different settings. Whether you’re heading to a yoga class, running errands, or meeting friends for dinner, Carolina Bands are designed to hold your hair securely in place while doubling as a stylish bracelet when not in use. Their non-slip, tangle-free design makes them suitable for both thick and heavy hair, providing a reliable option for everything from intense workouts to casual outings.

Currently, Carolina Bands are available in 11 different color combinations, with more options expected to hit the market in 2025. The brand focuses on offering custom color styles, ranging from sports-inspired to more casual, everyday looks. Each pack includes four comfortable and durable bracelet styles, with up to three color combinations to choose from, allowing customers to mix and match to reflect their individual style.

Tailored for Various Hair Types and Lifestyles

Whether you have thick, curly hair or fine, straight strands, Carolina Bands are designed to work for several hair types. Their soft, comfortable fabric helps ensure a secure hold without causing discomfort, making them a potentially great option for anyone who needs a reliable hair tie that can withstand a busy day. Carolina Bands are also well-suited for athletes, especially those who need a durable accessory to support their active routines.

From gym sessions to casual days out, these hair ties can handle sweat, humidity, and even heavy-duty workouts. Plus, when you’re not using them to tie your hair back, they easily transform into a stylish bracelet, adding flair to any outfit. It’s this blend of style and functionality that positions Carolina Bands as a strong choice for modern, active individuals.

Expanding and Reaching New Audiences

Since its inception, Carolina Bands has been steadily growing and can now be found in boutiques and shops across the country. The brand’s success in surf shops and sports boutiques shows that Carolina Bands have a place in the world of fashion-forward active accessories. The company is committed to expanding its reach, and with plans to add more color combinations and styles, Carolina Bands aims to become a go-to accessory for anyone with an active lifestyle.

Why Choose Carolina Bands?

Carolina Bands are not just another hair accessory; they are a versatile, stylish, and functional product designed with an active lifestyle in mind. Whether you’re running a marathon, attending a sports event, or enjoying a casual day out, Carolina Bands could offer an excellent combination of practicality and fashion. With a variety of colors and styles to choose from, these hair ties + bracelets cater to a broad range of people, from kids to adults, athletes to fashion enthusiasts.

If you’re looking for a way to elevate your active lifestyle with an accessory that works as hard as you do, consider Carolina Bands. Visit their website today and discover the suitable hair tie + bracelet combo for your dynamic lifestyle.

 

Lead Ninja System: Building Stronger Foundations for Business Growth

By: Lyssanoel Frater

In the fast-paced, competitive world of HVAC, plumbing, and electrical services, one company is redefining what it means to grow. Lead Ninja System isn’t just a sales training firm. It’s a business accelerator, strategic partner, and transformation engine for home service companies seeking to rise above the noise.

Founded with a mission to elevate service-based businesses, Lead Ninja System delivers more than tips and templates. It delivers traction. Through innovative training systems, data-driven strategies, and a commitment to long-term client success, the company has established its reputation as a trusted leader in the industry. At Lead Ninja, growth is not just a goal – it’s the product.

The Lead Ninja System was created for a specific type of business: service providers who want more than just survival. Whether you’re a local HVAC company seeking to improve close rates or a multi-location plumbing business ready to scale with confidence, Lead Ninja provides the infrastructure for intentional, sustainable growth.

Lead Ninja introduces tools, frameworks, and strategy sessions designed to immediately improve average ticket size, reduce operational friction, and empower frontline technicians with confidence and clarity. The company’s flagship training model, the Lead Ninja Sales Process, is just one piece of a much larger puzzle that includes real-time coaching, performance tracking, and mindset alignment.

However, tools mean nothing without execution. That’s where Lead Ninja’s systems shine. Clients aren’t left to figure it out alone. The company walks alongside them, ensuring every team member, from the field to the office, understands not just the “how” but the “why.” It’s not about pushing harder. It’s about working smarter.

This approach has helped over 3,000 professionals in more than 40 states drive real results – without sacrificing integrity or overcomplicating the process.

Coaching That Connects. Strategy That Sticks.

While the core of Lead Ninja System is built on practical tools, its true strength lies in its people-first philosophy. The company understands that lasting change happens when strategy meets support. That’s why every program is guided by hands-on coaching and mentorship that blends expertise with empathy.

Weekly calls, live group sessions, and one-on-one strategy consultations keep clients accountable and engaged. Technicians aren’t treated like sales machines; they’re seen as professionals with the ability to lead conversations, solve problems, and build lifelong customer relationships.

For business owners, this creates an environment of consistency and growth. Sales become predictable. Team morale rises. Clients become advocates. It’s a flywheel effect, and Lead Ninja knows how to keep it spinning.

Even more important, the company builds for long-term transformation. That means helping owners develop the leadership skills, business infrastructure, and internal systems to sustain progress after the coaching ends. It’s not a quick fix. It’s a business evolution.

“My philosophy extends beyond business success,” says Gene Slade, founder of Lead Ninja System. “Personal growth, mental health, and work-life balance contribute to professional success, providing the right tools for a fulfilling life.” Scientific research supports this approach. Studies show that consistent, high-quality coaching can improve win rates by as much as 56%, and even brief weekly coaching sessions drive measurable improvement.

That belief is at the heart of every client relationship. Lead Ninja doesn’t coach for the sake of activity – it coaches for impact. Whether it’s a 10-person team looking to break six figures in monthly revenue or a regional leader aiming to double its ticket average, the company provides the structure and support to get there, step by step.

Grand Slam Offer

Lead Ninja System’s commitment to innovation is front and center with the launch of its latest initiative: the Grand Slam Offer. This performance-based program is designed to eliminate upfront risk for HVAC, plumbing, and electrical companies while delivering measurable results tied directly to revenue growth.

Exclusively available to just seven companies at a time, the Grand Slam Offer introduces a new standard for accountability. Instead of large coaching fees paid in advance, participating businesses pay only a small, refundable commitment – $2,000 for companies over $5 million in annual revenue and $1,000 for those under. The rest is based on actual gains. If average ticket size increases, Lead Ninja takes a percentage of that growth. If not, there’s nothing more owed. It’s a model built on trust, transparency, and traction.

What makes the Grand Slam Offer so compelling isn’t just its pricing. It’s the full package: access to the Lead Ninja Sales Process, live coaching, strategic consulting, and a proprietary tracking system to monitor every win.

The program is already generating buzz among business owners eager for a smarter way to grow. It reflects everything Lead Ninja stands for: impact over theory, proof over promises, and systems that turn potential into performance.

For companies ready to grow, the Grand Slam Offer represents a bold new opportunity and a clear next step on the path to scalable success. Learn more or apply at theleadninja.net/grand-slam-offer.

About Gene Slade

Gene Slade, CEO of Lead Ninja System, is a pioneering force in the realm of sales training and business development. With a steadfast commitment to empowering professionals in the HVAC, plumbing, and electrical trades, Gene offers transformative coaching experiences that revolutionize the way business owners approach sales and growth through personalized guidance, community support, and access to exclusive resources. For speaking engagements go to GeneSlade.com.

Disclaimer: This article is for informational purposes only. The strategies and results discussed may vary based on individual circumstances. Readers are encouraged to consult with relevant professionals before making any business or financial decisions.

Samuel Saba’s Strategic Footprint in Global Property Markets – A Real Estate and Investment Perspective

Few have a steady hand in real estate, where variation tends to dictate the pace of progress. Market cycles pass in and out of existence, governed by interest rates, geopolitical events, and consumer attitudes. Under such precarious conditions, long-term success hinges on seeing the right opportunities arise and reducing risk ahead of time. Here, a thoughtful asset positioning strategy is more highly prized than untethered capital or reckless growth.

Zanzibar, commonly associated with its heritage and beach tourism, has witnessed increased high-end real estate activity in the last decade. Much of that spurt is traced to investment choices bridging global capital with regional development. In this context, the evolution of organized models for development customized for East African markets reveals how investment in high-end real estate has turned global, diversified, and systematic.

Samuel Saba, via Infinity Group and subsidiary Infinity Developments, has approached this landscape in a layered manner. Instead of merely profiting from increased property value, he has targeted establishing investments that combine high-end hospitality with wider economic benefits. Infinity Hills, a mixed-use development, and the Anantara Zanzibar Resort & Residences are two case studies in this approach. Both have been formulated to appeal to a mix of foreign capital and local consumer demand, with schemes that merge resort living with commercial purposes and tourism-related retail.

Infinity Hills has been marketed as a development appealing to high-net-worth individuals and institutional investors. Market statistics by Knight Frank indicate that demand for East African high-end real estate has risen by over 12% per annum since 2019. Saba’s projects have tracked in tandem. In 2022, the Anantara Zanzibar Resort & Residences premiered, with branded residences attached to the Anantara hospitality brand. The deal’s format utilized Zanzibar’s recent regulatory enhancements on foreign ownership of property and investment incentives, an aspect that worked into wider international demand.

Aside from looks and brand loyalty, Saba has applied risk-adjusted investment frameworks to his real estate business. These range from phased development linked to pre-sale performance, leveraging long-term management contracts for hospitality to de-risk anticipated yields, and bundling luxury products with community infrastructure. According to reports from the Tanzania Investment Center, foreign direct investment in Zanzibar increased to USD 1.3 billion in 2023, up 17% year on year. Properties such as Infinity Hills are set to anchor some of that flow.

Saba’s strategy has one of its most essential components in market timing. Instead of pursuing mature markets, he targets areas with tourism potential and infrastructural tailwinds. Zanzibar, with enhanced airport accessibility and renewed state interest in sustainable tourism, has that kind of profile. Zanzibar’s government launched a strategy in 2021 to raise international arrivals to 850,000 by 2025. In keeping with that, Saba’s projects target the high-yield segment of travelers that seek branded residences and resort complexes.

Saba’s role in all the developments isn’t all about day-to-day operations. He is involved in capital structuring, project marketing, and cross-border partnership creation. This strategy reflects global real estate investment trusts (REITs) and funds demanding executive-level convergence across specializations. 

Asset allocation across Saba’s portfolio reflects a mix of luxury, lifestyle, and utility. As Infinity Hills focuses on exclusive living and destination appeal, other projects carrying the Infinity Group banner look into commercial corridors and logistics-adjacent areas. This mix minimizes exposure to a single asset class and forms a portfolio that can withstand macroeconomic changes. Diversification within sub-sectors under a similar geographic location, especially in economies reliant on tourism, is an operational hedge.

Saba was officially honored by the President of Zanzibar for his role in economic development in the country. Although the recognition was symbolic, it again placed Infinity Group at the heart of the region’s long-term infrastructure and tourism planning ecosystem. Such public-private synergy gives another layer to the viability of projects, particularly those needing multi-agency cooperation.

Lastly, their long-term sustainability is linked to exit strategies. Saba’s projects present investors with organized exit opportunities through leaseback structures, secondary market positioning, and qualification for regional investment citizenship programs. As per the Africa Wealth Report 2023 by Henley & Partners, these programs have seen a 10% increase in demand for luxury residential investments in some African markets. Saba’s efforts leverage that energy with measured timing and geographic tailoring.

Through Infinity Group’s strategic growth, Samuel Saba continues to walk the tightrope between risk and opportunity in real estate. By developing investment-grade property in growth markets and combining sustainability, tourism, and community outcomes into every project, he is a notable example in diversified property strategy. As real estate in emerging economies increasingly becomes a target for global funds, stories like his highlight the trend towards well-grounded, data-driven investment habits.

 

Disclaimer: The information provided in this article is for general informational purposes only. It does not constitute investment advice, nor does it guarantee the success or performance of any specific real estate project. Readers are encouraged to conduct their own research and consult with financial or investment professionals before making any investment decisions.

How Global Business Networks Are Steering Sustainability Forward

Sustainability is no longer just a buzzword. Businesses are increasingly realizing the importance of sustainable practices, not just for the environment but for long-term success. As a result, global business networks are playing a pivotal role in driving sustainability initiatives forward. These networks bring together companies, industries, and governments to collaborate on sustainable development, set industry standards, and integrate sustainable practices into everyday operations. But how exactly are these networks contributing to the sustainability movement?

What Role Do Global Business Networks Play in Sustainability?

How Global Business Networks Are Steering Sustainability Forward

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Global business networks serve as a bridge between companies and stakeholders, fostering partnerships that aim to tackle sustainability challenges. These networks bring together businesses of all sizes and industries, providing a platform for sharing knowledge, setting standards, and influencing policies that promote environmental, social, and economic sustainability. By collaborating on best practices, businesses can find solutions to common challenges that might be difficult to solve individually.

Many of these networks are aligned with global sustainability goals such as the United Nations’ Sustainable Development Goals (SDGs). These networks are not just about promoting eco-friendly business practices; they focus on creating a more just, equitable, and resilient global economy that benefits all.

How Do Business Networks Help Set Sustainability Standards?

One of the key ways global business networks contribute to sustainability is through the creation of standards. These standards provide companies with guidelines on how to measure and report their environmental, social, and governance (ESG) impacts. For instance, there are internationally recognized frameworks like the Global Reporting Initiative (GRI), which companies use to disclose sustainability data.

In addition, these business networks often work to harmonize sustainability regulations across regions and industries. This ensures that businesses, regardless of their location or size, adhere to similar environmental standards. By setting clear expectations and performance criteria, these networks help businesses move from theory to action, making it easier to implement sustainable practices.

Moreover, global business networks often partner with governmental and non-governmental organizations to influence global policies that support sustainability. They play an essential role in advocating for policies that promote green business practices, renewable energy adoption, and fair labor standards.

How Do These Networks Facilitate Collaboration Across Industries?

Sustainability issues such as climate change, resource depletion, and social inequality are complex and interconnected. They cannot be solved by a single company or industry alone. Global business networks help create a space for collaboration between various sectors, encouraging diverse stakeholders to contribute their expertise to sustainable solutions.

These networks act as a hub for multi-stakeholder partnerships that involve businesses, governments, academia, and civil society. Through this collaboration, businesses can share knowledge, tools, and strategies, ultimately accelerating the pace of sustainability efforts. Companies can learn from others’ successes and failures, helping them avoid mistakes and make informed decisions about their sustainability strategies.

An example of such collaboration is seen in the chemical industry, where companies have joined forces to improve sustainability in their supply chains. By working together, they ensure that their suppliers adhere to sustainability practices, leading to a ripple effect across the entire industry. This collaboration model is not just limited to the chemical sector but can be found in many other industries, from finance to agriculture.

How Do Business Networks Align Financial Flows with Sustainability Goals?

Financial institutions play a critical role in steering businesses towards sustainable practices by aligning investment strategies with environmental and social goals. Many global business networks focus on integrating sustainability into financial decisions, ensuring that funding is directed toward initiatives that support long-term sustainable growth.

A growing number of banks, insurance companies, and investment firms are incorporating Environmental, Social, and Governance (ESG) criteria into their portfolios. These financial institutions are increasingly choosing to finance projects that address global challenges like climate change and social inequality. For instance, several global networks promote the idea of “green finance,” which involves financing projects that directly contribute to sustainability, such as renewable energy projects or conservation efforts.

By aligning financial flows with sustainability goals, these business networks help shift the focus from short-term profits to long-term value creation. This alignment is crucial for addressing global challenges and creating a more sustainable global economy.

Why Are Global Business Networks Important for Sustainability?

How Global Business Networks Are Steering Sustainability Forward

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The importance of global business networks in promoting sustainability cannot be overstated. These networks provide the structure and support that businesses need to take meaningful action on sustainability. By fostering collaboration, setting standards, and aligning financial flows with sustainable development goals, these networks help businesses navigate complex sustainability challenges.

As businesses face increasing pressure from consumers, investors, and regulators to act responsibly, these networks offer a way to drive systemic change. They not only promote the adoption of sustainable practices but also encourage innovation in areas like green technology, renewable energy, and sustainable supply chains.

Ultimately, global business networks are essential for creating a more sustainable future. By working together, businesses can achieve greater impact, accelerate the transition to a low-carbon economy, and contribute to the well-being of society as a whole.

How Operations Affect Retail Growth and Profit Margins

The relationship between operations and retail performance is intricate, shaping how businesses grow and sustain profitability. Operational decisions influence everything from inventory management and customer experience to cost control and supply chain efficiency. Understanding how these elements interact can offer insight into why some retailers succeed in expanding while maintaining healthy profit margins, whereas others struggle.

Read also: Scaling a Business Across Multiple Geographic Markets

What Role Do Operations Play in Retail Growth?

Operations in retail encompass the day-to-day activities that keep a business functioning, including procurement, staffing, logistics, and sales processes. When these components are well-coordinated, retailers can more effectively meet customer demands and respond to market changes. Efficient operations can lead to faster restocking, improved product availability, and better service quality, all of which contribute to attracting and retaining customers.

Retail growth often depends on a company’s ability to scale its operations without sacrificing quality or increasing costs disproportionately. Expansion into new markets or product lines requires careful planning and execution. If operations cannot keep pace with growth ambitions, issues such as stockouts, delivery delays, or inconsistent service may arise, potentially damaging a retailer’s reputation and limiting growth opportunities.

How Do Operational Costs Influence Profit Margins?

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Profit margins in retail are frequently affected by how well operational expenses are managed. These costs include everything from purchasing inventory and managing warehouses to employee wages and technology investments. Higher operational efficiency means costs are kept in check without compromising customer satisfaction, allowing retailers to maintain or improve profit margins.

Conversely, inefficiencies such as excess inventory, poor supplier relationships, or inefficient labor scheduling can increase costs, squeezing margins. For example, holding too much inventory ties up capital and may lead to markdowns if products do not sell quickly. On the other hand, insufficient inventory can result in missed sales and disappointed customers. Balancing these factors requires operational precision and continuous adjustment to market conditions.

In What Ways Do Technology and Automation Impact Operations?

Technology has become a pivotal factor in retail operations, influencing growth and profitability by streamlining processes and reducing errors. Automation tools for inventory tracking, point-of-sale systems, and customer relationship management can enhance accuracy and speed, freeing up staff to focus on customer engagement and strategic tasks.

With better data from automated systems, retailers can make more informed decisions, such as optimizing product assortments or tailoring marketing efforts. This leads to more efficient use of resources and can improve the overall shopping experience, fostering loyalty and repeat business. However, investments in technology also require careful consideration, as upfront costs can be substantial and must be weighed against expected operational benefits.

How Do Supply Chain and Logistics Affect Retail Success?

The supply chain plays a critical role in retail operations, directly impacting product availability and delivery speed. A well-managed supply chain allows retailers to respond quickly to changes in demand and minimize disruptions. Reliable suppliers and efficient logistics networks can reduce lead times and transportation costs, positively affecting profit margins.

Conversely, supply chain challenges such as delays, rising transportation expenses, or supplier inconsistencies can create operational bottlenecks. These issues may lead to stock shortages, increased costs, or the need for expedited shipping, all of which can erode profitability and impede growth. Effective supply chain management often involves continuous monitoring and adaptation to maintain alignment with business goals.

What Impact Does Workforce Management Have on Retail Operations?

Retail operations depend heavily on the effectiveness of workforce management. Staffing levels, employee training, and scheduling all influence the quality of customer service and operational efficiency. Well-trained and motivated employees are more likely to provide positive customer interactions, which can boost sales and encourage repeat visits.

Poor workforce planning, however, can result in overstaffing during slow periods or understaffing during busy times, both of which carry costs. Overstaffing increases labor expenses unnecessarily, while understaffing can hurt service quality and lead to lost sales. Balancing workforce needs requires a detailed understanding of sales patterns and customer flow, combined with flexible scheduling systems.

How Do Operational Strategies Affect Competitive Positioning?

Operations also contribute to a retailer’s ability to differentiate itself in a competitive market. Operational excellence can translate into faster service, better product quality, and more personalized customer experiences, which help build brand loyalty. Retailers that align their operations with customer expectations may find themselves better positioned to compete, especially in markets where price alone is not the deciding factor.

Moreover, operational agility—the ability to quickly adapt processes in response to market trends or disruptions—can be a significant advantage. Retailers capable of pivoting effectively may capture new opportunities or mitigate risks more successfully than competitors with less flexible operations.

What Are the Challenges in Balancing Growth and Profitability?

Retail growth and profitability do not always move in tandem. Rapid expansion often requires increased investment in operations, such as hiring more staff or upgrading infrastructure, which can temporarily reduce profit margins. Managing this balance involves strategic decision-making to ensure that operational capacity grows in a sustainable way.

If operational growth outpaces revenue gains, retailers may find their margins shrinking or experience difficulties maintaining service quality. On the other hand, under-investing in operations can limit growth potential and harm customer satisfaction. Finding the right balance requires ongoing analysis of performance metrics and a clear understanding of long-term objectives.

Read also: Building a Cyber-Resilient Business: Key Measures to Take

How Can Retailers Align Operations with Financial Goals?

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Aligning operations with financial goals involves integrating operational planning with broader business strategies. Retailers who develop clear key performance indicators (KPIs) related to efficiency, customer satisfaction, and cost control are often better able to monitor progress and identify areas for improvement. Regularly reviewing these metrics enables proactive adjustments to operational processes.

Additionally, collaboration across departments, such as marketing, finance, and supply chain, can foster a holistic approach that supports both growth and profitability. When operational decisions consider financial implications and vice versa, retailers can create a more cohesive strategy that supports sustainable success.

Cannes Lions 2025, “AI for PR” Showcased the Experts Shaping the Next Generation of Media and Messaging

By: Chelsea Robinson

Held at the Brands and Culture Villa, the session tackled the increasingly urgent intersection of AI, narrative control, and cultural responsibility. While AI’s role in advertising, design, and content production has drawn headlines in recent years, its impact on public relations has remained underexamined. This panel shifted that narrative.

Robinson, a communications strategist and agency leader known for her work with globally recognized talent and brands, made the case that the PR industry cannot afford to remain passive. “For too long, PR has been left out of the AI conversation,” she told the audience. “But communications is where AI will have one of its deepest and many personal impacts. It’s not just about output—it’s about how brands build trust, connect with audiences, and stay culturally relevant.”

The panel featured an impressive roster of speakers, each contributing insights grounded in their industry:

Jason Harvey, Executive Vice President and Head of BET Plus, discussed the role of culturally grounded platforms and how AI can be used to expand programming and marketing while maintaining narrative integrity.

Shakyna Bolden, Vice President of Digital Revenue and Experiential Operations at Will Packer Media and xoNecole, shared how AI is changing the pace and personalization of branded content strategies.

Nyasha Michelle, BBC journalist and reporter, offered a critical lens on the ethical challenges of AI in newsrooms and the role media must play in shaping responsible AI discourse.

Morgan Gregory, CEO and Co-founder of Alltold, provided a technical and strategic framework for building inclusive AI, drawing from her experience leading Responsible AI at Google and founding a company that audits inclusion across media.

While the panel was a Cannes Lions highlight, the AI for PR initiative itself predates the festival. Built by Intertwined Agency to empower PR professionals and communicators navigating the rise of AI, the initiative includes a downloadable playbook, toolkits, and educational content. These resources are available at www.intertwinedagency.com/ai-for-pr, and continue to be updated as technology and standard practices evolve.

What made the panel resonate with global attendees was its refusal to simplify the AI narrative. It did not offer AI as a miracle solution, nor did it frame it as an existential threat. Instead, it emphasized a grounded, strategic approach that prioritized ethics, cultural fluency, and practical application.

“People are afraid AI will replace us,” Robinson said during the session. “But what it will replace is laziness, bias, and outdated thinking. What we are building is not artificial. It is amplified intelligence. And if we understand how to prompt it, guide it, and ground it in culture, AI becomes a tool of liberation, not limitation.”

Intertwined also showcased how AI tools are being used internally at the agency to support campaign development, strategic planning, and client education. The goal, Robinson explained, is not to eliminate human expertise, but to enhance it with systems that support speed, creativity, and scale—without sacrificing authenticity.

For an audience that included global brand leaders, creative executives, and rising technologists, AI for PR was a reminder that the future of storytelling is not only being written in tech labs or Hollywood studios. It is also being shaped in press rooms, communication strategies, and the daily choices brands make about how to speak—and who gets to speak for them.

Intertwined Agency’s work in this space is ongoing, with future activations planned across major cities and virtual platforms. The agency is currently developing expanded training modules, live workshops, and consulting services for companies ready to implement AI responsibly in their communications departments.

As Cannes Lions wrapped up, AI for PR left a lasting impression—not as a trend, but as a necessary evolution. And as Robinson made clear, the time to engage is now.

“We’re not waiting to be included in someone else’s version of the future,” she said. “We’re building our own.”

 

Disclaimer:  The article is for informational purposes only. The use of AI and its implications for the public relations industry, as discussed, are evolving and subject to change based on technological advancements, legal considerations, and cultural shifts. Readers are encouraged to seek professional advice where necessary and remain informed of ongoing developments in the field.