
U.S. Gym Traffic Rebounds After Its First Quarterly Dip Since 2021 as Memberships Hold at a Record 81 Million
U.S. gym visits fell 0.5% year over year in the second quarter of 2026, the fitness industry’s first quarterly decline since early 2021, then recovered over the summer, according to the Health & Fitness Association. The dip followed a record 2025, when 81 million Americans held a gym, studio or fitness facility membership. Key Takeaways Q2 2026 visits averaged 48,805 per location, down 0.5% from Q2 2025, ending a 19-quarter growth streak. Visits per location rebounded 2.1% year over year in June and edged up 0.1% in July, putting June and July combined 1.1% above last year. Average monthly visits per visitor fell 1.3% in Q2, showing that traffic is being held up by more people visiting rather than by members going more often. Boutique studios led all facility types for six straight months through July, with visits per location up 3.3% year over year that month. Fitness facility membership reached 81 million in 2025, up 5.2% from 2024, or 26.1% of Americans aged six and older. Gym Membership Reached A Record 81 Million In 2025 The Health & Fitness Association’s 2026 U.S. Health & Fitness Consumer Report put fitness facility membership at 81 million Americans in 2025, a 5.2%













































