Was there ever a period in human history when people did not migrate? The answer is simple and clear: no. As soon as our species evolved into something that can even remotely be called “human,” migration appeared as a phenomenon in the world.

Of course, prehistoric humans’ migration differs significantly from modern people’s. The primary difference lies in the motivations that drive people seeking to change their place of residence.

Ancient humans migrated in search of food, water, and safe places. Professional development, stable income, and other aspects typical for modern society were not yet concerns. Also, migration was limited, as no means of transportation allowed people to travel from one hemisphere to another within hours.

Modern migration is a completely different phenomenon. It can be said that three main factors drive modern migrants. The first reason is economic. People often aim to enhance their living conditions and create more opportunities for their families. This motivates workers from less developed regions to relocate to more economically prosperous countries.

The second factor is political. History has many examples of hundreds or even millions of people being forced to change their country of residence due to political circumstances. Bad regimes, wars, revolutions – these disrupt the lives of ordinary people, pushing them to migrate.

The third factor is professionalism. People migrate to find a country where they can fully realize their professional potential. Of course, a promising football player from Angola will have more opportunities for self-realization, for example, in England or Germany. And this is just one example.

Where do people often choose to migrate? Many tend to move to countries with strong economies and stable governments. Common destinations include Western European nations and the United States, known for their opportunities and higher living standards.

The United States is a common destination for migration and is often noted for attracting many individuals seeking new opportunities.

According to official statistics, about 50 million migrants live in the USA, significantly more than in Germany, which holds second place. In the USA, 15% of the population consists of people who arrived from other countries. It is a very high percentage.

People began migrating to the United States in the 19th century after the transportation system had developed significantly, and people learned that such a country existed. A large surge in migration was recorded in the middle of the last century. This is logical because Europe suffered from world wars, revolutionary movements, and other troubles. People from Russian-speaking countries migrate to the United States especially often. Over 3 million such migrants have moved here in total.

From a business perspective, migrants represent a significant audience, offering potential opportunities for engagement and growth. RusRek helps such companies. This is a platform that was founded more than 30 years ago. Its role includes supporting companies while also assisting migrants in adjusting to the conditions of a new country.

RusRek uses several tools to fulfill its mission. Let’s look at them.

RusRek Website

This website serves as an informational resource where migrants can access news about various cities in the USA, European countries, and post-Soviet regions.

The site has a blog divided into five categories: economy, migration, health, crimes, and news. By visiting just one site, migrants can stay updated on all the important news and events.

Secondly, the RusRek website is a large community hub. Migrants connect, find like-minded friends, and more. Through the site, migrants can order virtually any service without language barriers.

RusRek Radio Station

This is the same informational resource but in the form of a radio station. Migrants can listen to important news, for example, at work or university.

The radio hosts often share inspiring success stories of migrants who have gone through the adaptation period in the USA and achieved significant results. These are motivational and helpful stories.

Additionally, the radio station helps migrants plan their leisure time. Hosts provide information on upcoming concerts, festivals, movie premieres, and other entertainment events.

Special attention is also given to healthcare. Migrants still adapting to the US healthcare system receive valuable information about the medical system, new treatment methods, medications, and more.

Printed Publication

RusRek’s printed publication is available in New York City’s subway for those who like traditional newspapers. It also features up-to-date news.

What Does RusRek Offer Businesses?

Let’s look at the platform’s offerings for companies wishing to engage with expats.

• Market research. RusRek specialists can provide companies with useful insights into the desires and needs of migrants, which businesses can use when developing their campaigns.
•  Business promotion. The platform can take on all marketing and advertising activities, bringing positive results because RusRek experts know everything about the target audience.
• Advertisements. The RusRek website provides a platform where companies can post commercial advertisements.
• Launching advertising campaigns. RusRek’s team’s skills and experience help companies launch more effective campaigns.

RusRek is an indispensable assistant for both migrants and businesses targeting this audience!

Published by Zane L.