Market Daily

How Can Businesses Work with Expats? RusRek Can Help!

Was there ever a period in human history when people did not migrate? The answer is simple and clear: no. As soon as our species evolved into something that can even remotely be called “human,” migration appeared as a phenomenon in the world.

Of course, prehistoric humans’ migration differs significantly from modern people’s. The primary difference lies in the motivations that drive people seeking to change their place of residence.

Ancient humans migrated in search of food, water, and safe places. Professional development, stable income, and other aspects typical for modern society were not yet concerns. Also, migration was limited, as no means of transportation allowed people to travel from one hemisphere to another within hours.

Modern migration is a completely different phenomenon. It can be said that three main factors drive modern migrants. The first reason is economic. People often aim to enhance their living conditions and create more opportunities for their families. This motivates workers from less developed regions to relocate to more economically prosperous countries.

The second factor is political. History has many examples of hundreds or even millions of people being forced to change their country of residence due to political circumstances. Bad regimes, wars, revolutions – these disrupt the lives of ordinary people, pushing them to migrate.

The third factor is professionalism. People migrate to find a country where they can fully realize their professional potential. Of course, a promising football player from Angola will have more opportunities for self-realization, for example, in England or Germany. And this is just one example.

Where do people often choose to migrate? Many tend to move to countries with strong economies and stable governments. Common destinations include Western European nations and the United States, known for their opportunities and higher living standards.

The United States is a common destination for migration and is often noted for attracting many individuals seeking new opportunities.

According to official statistics, about 50 million migrants live in the USA, significantly more than in Germany, which holds second place. In the USA, 15% of the population consists of people who arrived from other countries. It is a very high percentage.

People began migrating to the United States in the 19th century after the transportation system had developed significantly, and people learned that such a country existed. A large surge in migration was recorded in the middle of the last century. This is logical because Europe suffered from world wars, revolutionary movements, and other troubles. People from Russian-speaking countries migrate to the United States especially often. Over 3 million such migrants have moved here in total.

From a business perspective, migrants represent a significant audience, offering potential opportunities for engagement and growth. RusRek helps such companies. This is a platform that was founded more than 30 years ago. Its role includes supporting companies while also assisting migrants in adjusting to the conditions of a new country.

RusRek uses several tools to fulfill its mission. Let’s look at them.

RusRek Website

This website serves as an informational resource where migrants can access news about various cities in the USA, European countries, and post-Soviet regions.

The site has a blog divided into five categories: economy, migration, health, crimes, and news. By visiting just one site, migrants can stay updated on all the important news and events.

Secondly, the RusRek website is a large community hub. Migrants connect, find like-minded friends, and more. Through the site, migrants can order virtually any service without language barriers.

RusRek Radio Station

This is the same informational resource but in the form of a radio station. Migrants can listen to important news, for example, at work or university.

The radio hosts often share inspiring success stories of migrants who have gone through the adaptation period in the USA and achieved significant results. These are motivational and helpful stories.

Additionally, the radio station helps migrants plan their leisure time. Hosts provide information on upcoming concerts, festivals, movie premieres, and other entertainment events.

Special attention is also given to healthcare. Migrants still adapting to the US healthcare system receive valuable information about the medical system, new treatment methods, medications, and more.

Printed Publication

RusRek’s printed publication is available in New York City’s subway for those who like traditional newspapers. It also features up-to-date news.

What Does RusRek Offer Businesses?

Let’s look at the platform’s offerings for companies wishing to engage with expats.

  • Market research. RusRek specialists can provide companies with useful insights into the desires and needs of migrants, which businesses can use when developing their campaigns.
  •  Business promotion. The platform can take on all marketing and advertising activities, bringing positive results because RusRek experts know everything about the target audience.
  • Advertisements. The RusRek website provides a platform where companies can post commercial advertisements.
  • Launching advertising campaigns. RusRek’s team’s skills and experience help companies launch more effective campaigns.

RusRek is an indispensable assistant for both migrants and businesses targeting this audience!

 

Published by Zane L.

The Airbnb Effect: How Short-Term Rentals Are Changing Local Housing Markets

By: Jessica Collins

Short-term rental platforms like Airbnb have revolutionized the hospitality industry, offering travelers flexible and affordable lodging options. However, their rise has also transformed local housing markets, affecting home prices, rental availability, and community dynamics. Homeowners and investors alike are tapping into this trend, but it also raises questions about affordability and housing stability. Exploring these impacts can help homeowners, investors, and policymakers better understand the long-term effects.

Rising Home Prices and Reduced Availability

Short-term rentals have increased competition for residential properties, driving up home prices in popular tourist destinations. Investors often purchase homes specifically to rent them out, reducing the supply of properties for long-term residents. This demand surge can make it difficult for first-time buyers and renters to secure affordable housing, leading to concerns about gentrification and displacement.

Samuel Colon, Founder of WE BUY NJ REAL ESTATE, shares, “We’ve seen how short-term rentals impact local markets, especially in high-demand areas. Investors snap up properties, turning them into vacation rentals, which drives prices higher. In one case, a neighborhood saw a 20% price increase within a year. While it’s great for property owners, it can create challenges for buyers looking for permanent homes.”

The effect on renters can be just as dramatic. As landlords convert long-term rentals into short-term vacation properties, rental prices for remaining units often rise. This shift can push lower-income families out of desirable areas, further amplifying affordability challenges. Cities with limited housing stock often experience the most pressure, highlighting the need for thoughtful solutions to balance growth and housing access.

Opportunities for Homeowners and Investors

Despite concerns, short-term rentals also offer homeowners and investors new income opportunities. Many homeowners use platforms like Airbnb to generate extra income by renting out spare rooms or entire properties. For investors, short-term rentals often yield higher returns compared to traditional long-term leases, making them an attractive option.

Jessica Henderson, Founder of Sell My House Fast Houston, TX, explains, “We work with sellers who leverage short-term rentals to boost property value before selling. One client renovated a duplex and listed it as a short-term rental, earning 40% more income than a long-term lease. This strategy not only covered renovation costs but also increased resale value. Short-term rentals can be a smart move for maximizing profits.”

Short-term rentals also provide homeowners with flexible income options. For example, families facing financial challenges can rent out rooms temporarily to cover mortgage payments. Investors can diversify their portfolios by owning properties in high-demand vacation areas, spreading risk across different markets. These strategies show how short-term rentals can serve as tools for financial stability and growth.

Legal and Regulatory Challenges

As short-term rentals grow, cities are introducing regulations to balance tourism with community needs. Many areas now require permits, cap rental days, or enforce zoning restrictions. These rules aim to address complaints about noise, parking, and the loss of community character while ensuring properties remain available for local residents.

Ron Wright, Founder at Horn Wright, LLP, notes, “We’ve advised clients navigating complex short-term rental regulations. One property owner faced fines for operating without permits, but we helped them comply and avoid penalties. Understanding local laws is critical to protecting investments. The right legal guidance ensures property owners can operate successfully while following the rules.”

Beyond permits, some cities impose taxes on short-term rentals, increasing operating costs for owners. Investors must carefully assess these legal and financial obligations before entering the market. Compliance with evolving rules ensures long-term sustainability and minimizes the risk of costly fines or forced shutdowns.

Balancing Growth and Affordability

Communities must find ways to balance economic growth with housing affordability. Short-term rentals boost tourism and local businesses, but unchecked growth can lead to housing shortages and rising costs. Encouraging mixed-use zoning and offering incentives for affordable housing development can help maintain balance.

Alex Petrov, Founder of Coastal Edge Homebuyers, emphasizes, “We’ve worked with homeowners looking to sell properties affected by short-term rental trends. In one instance, a seller used profits from a vacation rental sale to invest in higher-performing assets. This approach provided financial freedom while contributing to local housing supply. Smart investments can create stability for both owners and communities.”

Policymakers are also exploring ways to reinvest revenue from short-term rental taxes into affordable housing programs. These efforts can offset some of the negative impacts while supporting long-term growth. Balancing these interests requires cooperation between local governments, property owners, and community advocates.

Community Impact and Future Trends

Short-term rentals don’t just affect housing prices; they also influence neighborhood dynamics. In some areas, an influx of short-term rentals can reduce the sense of community as permanent residents are replaced by tourists. On the other hand, revitalized properties and increased tourism can bring new energy and economic activity to struggling neighborhoods.

Looking ahead, technology and data analytics will likely shape the future of short-term rentals. Platforms like Airbnb are introducing tools to help hosts better manage properties and comply with local regulations. Investors who adapt to these trends and stay informed about market changes will be better positioned to thrive in this evolving landscape.

Final Thoughts

Short-term rentals have reshaped housing markets, offering new opportunities and challenges. While they provide income potential and fuel tourism, they also raise concerns about affordability, regulations, and community impact. Experts like Samuel Colon, Jessica Henderson, Ron Wright, and Alex Petrov highlight the importance of strategic planning, legal compliance, and balancing growth with stability.

For homeowners and investors, understanding the dynamics of short-term rentals is key to making informed decisions. Whether leveraging vacation rentals for profit or advocating for fair regulations, thoughtful approaches can turn challenges into opportunities. The Airbnb effect continues to evolve, making it essential for communities to adapt while preserving long-term housing stability.

Investors and policymakers must work together to ensure short-term rentals benefit both property owners and local residents. By balancing growth with affordability and compliance, communities can harness the advantages of this trend without sacrificing housing accessibility.

Disclaimer: This article is for informational purposes only and does not constitute legal, financial, or investment advice. Views expressed are those of the individuals quoted. Readers should consult professionals before making any decisions regarding short-term rentals or property investments.

 

 

Published by Elle G.