Cannes Lions 2025, “AI for PR” Showcased the Experts Shaping the Next Generation of Media and Messaging

Market Daily Staff on July 15, 2025

By: Chelsea Robinson

Held at the Brands and Culture Villa, the session tackled the increasingly urgent intersection of AI, narrative control, and cultural responsibility. While AI’s role in advertising, design, and content production has drawn headlines in recent years, its impact on public relations has remained underexamined. This panel shifted that narrative.

Robinson, a communications strategist and agency leader known for her work with globally recognized talent and brands, made the case that the PR industry cannot afford to remain passive. “For too long, PR has been left out of the AI conversation,” she told the audience. “But communications is where AI will have one of its deepest and many personal impacts. It’s not just about output—it’s about how brands build trust, connect with audiences, and stay culturally relevant.”

The panel featured an impressive roster of speakers, each contributing insights grounded in their industry:

Jason Harvey, Executive Vice President and Head of BET Plus, discussed the role of culturally grounded platforms and how AI can be used to expand programming and marketing while maintaining narrative integrity.

Shakyna Bolden, Vice President of Digital Revenue and Experiential Operations at Will Packer Media and xoNecole, shared how AI is changing the pace and personalization of branded content strategies.

Nyasha Michelle, BBC journalist and reporter, offered a critical lens on the ethical challenges of AI in newsrooms and the role media must play in shaping responsible AI discourse.

Morgan Gregory, CEO and Co-founder of Alltold, provided a technical and strategic framework for building inclusive AI, drawing from her experience leading Responsible AI at Google and founding a company that audits inclusion across media.

While the panel was a Cannes Lions highlight, the AI for PR initiative itself predates the festival. Built by Intertwined Agency to empower PR professionals and communicators navigating the rise of AI, the initiative includes a downloadable playbook, toolkits, and educational content. These resources are available at www.intertwinedagency.com/ai-for-pr, and continue to be updated as technology and standard practices evolve.

What made the panel resonate with global attendees was its refusal to simplify the AI narrative. It did not offer AI as a miracle solution, nor did it frame it as an existential threat. Instead, it emphasized a grounded, strategic approach that prioritized ethics, cultural fluency, and practical application.

“People are afraid AI will replace us,” Robinson said during the session. “But what it will replace is laziness, bias, and outdated thinking. What we are building is not artificial. It is amplified intelligence. And if we understand how to prompt it, guide it, and ground it in culture, AI becomes a tool of liberation, not limitation.”

Intertwined also showcased how AI tools are being used internally at the agency to support campaign development, strategic planning, and client education. The goal, Robinson explained, is not to eliminate human expertise, but to enhance it with systems that support speed, creativity, and scale—without sacrificing authenticity.

For an audience that included global brand leaders, creative executives, and rising technologists, AI for PR was a reminder that the future of storytelling is not only being written in tech labs or Hollywood studios. It is also being shaped in press rooms, communication strategies, and the daily choices brands make about how to speak—and who gets to speak for them.

Intertwined Agency’s work in this space is ongoing, with future activations planned across major cities and virtual platforms. The agency is currently developing expanded training modules, live workshops, and consulting services for companies ready to implement AI responsibly in their communications departments.

As Cannes Lions wrapped up, AI for PR left a lasting impression—not as a trend, but as a necessary evolution. And as Robinson made clear, the time to engage is now.

“We’re not waiting to be included in someone else’s version of the future,” she said. “We’re building our own.”

Disclaimer: The article is for informational purposes only. The use of AI and its implications for the public relations industry, as discussed, are evolving and subject to change based on technological advancements, legal considerations, and cultural shifts. Readers are encouraged to seek professional advice where necessary and remain informed of ongoing developments in the field.

How RECODemand Streamlines Real Estate and Mortgage Client Acquisition

Market Daily Staff on July 11, 2025

RECODemand isn’t a shortcut or a trendy growth hack. It’s something more grounded, a system that strips away the chaos of cold leads and puts real estate agents and mortgage professionals back in control of their client pipeline.

The Lead Problem Most Professionals Don’t Want to Talk About

Ask around in the industry, and you’ll hear a lot of the same frustrations. Leads cost more than they used to. People are slower to commit. You spend hours following up, only to find out someone’s just “looking around.”

Mortgage professionals face even longer timelines. Real estate agents get stuck in content loops. And both are tired of chasing people who just aren’t serious.

That’s why RECO Demand’s approach feels different. It focuses less on volume, and more on connection, a shift that sounds simple, but changes everything.

One System, Built to Work on Both Sides of the Deal

The process works the same whether you’re an agent or a mortgage specialist. The client journey begins with a Facebook ad that doesn’t push, it invites. A simple hook, a free webinar, and a promise to teach something useful.

That’s it. No fluff.

Once someone registers, they’ll hear from you again, but not in a pushy way. A few short messages go out over the next couple of days: reminders, a bit of helpful context, and finally, an invite to connect. By the time they’re looking at your calendar, they’ve already had a chance to hear your voice, see your approach, and decide you’re worth talking to.They know your face, your voice, your tone. They know how you think. You’re not a stranger anymore.

It’s Not About Leads, It’s About Leverage

RECODemand isn’t just handing you names on a list. It’s giving you structure, positioning, and a message that does the heavy lifting before you ever speak to a lead.

That’s where the results come from. Real conversations with people who’ve already decided they want to talk to you.

And because every piece of the system, from the ad creative to the follow-up automation, is handled by RECODemand’s fulfillment team, agents and lenders don’t have to figure it out as they go. They can focus on showing up and doing what they do best.

When Positioning Becomes Power

There’s a moment most RECODemand clients talk about, when they realize the people booking on their calendar don’t just want a quote or a home tour. They want to work with them.

Instead of proving yourself, you’re confirming what they already suspect: you know what you’re doing. You’ve already helped them, even before the first meeting. And now they’re reaching out not because you asked them to, but because they’ve decided you’re the one who can help.

That’s not just marketing. That’s positioning. And it makes the job a lot more enjoyable.

From Busywork to Business

RECODemand’s clients often talk about the same outcomes. Fewer cold calls. Less guesswork. More meaningful conversations. The system doesn’t flood your inbox with people who “might” be interested, it filters for people who already are.

And unlike most tools that promise hands-off lead gen but leave you stuck in setup mode, RECODemand handles the launch. Within five days, your funnel is built. Your slides are customized. Your emails are scheduled. Everything’s dialed in.

You’re not handed a template and told to figure it out. You’re handed a live, working system, one that’s already been proven to convert.

A System That Respects Your Time

What makes this model click for high performers is simple: it values time over tactics. It doesn’t demand constant content creation or a presence on five platforms. It gives agents and lenders a direct, repeatable way to build trust, and the space to do it at scale.

There’s a reason this resonates with top producers. They’re not looking for another tool. They’re looking for a strategy that holds up, one that works in different markets, with different buyers, through different cycles.

RECODemand doesn’t just promise results. It shows professionals how to own their lead flow and build a real business around it.

Final Word

Most systems focus on what gets clicks. RECODemand focuses on what earns trust.

If you’re ready to stop chasing and start connecting, check out RECODemand.com, or follow them on LinkedIn and Facebook.

Because in real estate and mortgage, the pros who win aren’t the ones shouting the loudest. They’re the ones who know how to be heard, and know exactly who they’re speaking to.

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional advice. Results may vary and are not guaranteed. Readers should seek appropriate advice before making business decisions.

Woof Studios and Adetutu Laditan Spark a Market Shift at Cannes Lions 2025

Market Daily Staff on July 10, 2025

By: Natalie Johnson

Woof Studios and Adetutu Laditan Spark a Market Shift at Cannes Lions 2025

Held on June 17 at the Creators Rooftop inside the Palais des Festivals, the session brought together a diverse and powerful lineup of African digital creators, each representing the innovation, authenticity, and market potential that the continent offers.

Adetutu Laditan, known for her strategic leadership at the intersection of tech and culture, is now building creative infrastructure that connects Africa’s cultural capital to the global economy. Through Woof Studios, she is bridging gaps between creators and corporations, enabling more equitable partnerships and spotlighting African voices in global marketing conversations.

The panel featured four standout creators from across the continent:

Ifeyinwa Joan Mogekwu, founder of Ify’s Kitchen in Nigeria, whose culinary storytelling has turned traditional recipes into a cross-cultural digital business model.

Cent Twinz, South African sisters Innocent Sadiki and Millicent Mashile, who have grown a cross-platform following by blending lifestyle content with family-friendly entertainment.

Enil Art, a Ghanaian digital artist creating stunning works that challenge global beauty norms, advocate for social justice, and imagine African futures.

Mpoomy Ledwaba, South African entrepreneur, speaker, and media personality, whose personal brand has become synonymous with aspirational yet relatable content.

Together, they explored how African creators are not just content producers but cultural strategists and brand builders. Across platforms like TikTok, Instagram, and YouTube, they are reshaping audience expectations and redefining what influence looks like.

With more than 60 percent of Africa’s population under 25, the continent represents a dynamic and largely untapped opportunity for the marketing industry. But Laditan’s message was clear: this is not a charity or trend to capitalize on. It is a strategic imperative.

“Brands can no longer afford to ignore the creative power and commercial influence of African creators,” said Laditan. “We are not waiting to be included. We are building our own platforms and inviting the world to partner with us intentionally.”

The panel offered valuable insights for brand marketers and creative executives. It outlined what meaningful collaboration looks like, from respecting cultural nuances to co-creating content that drives both social impact and measurable returns. In short, it served as a blueprint for how global companies can evolve their storytelling strategies to meet the moment.

Discussions also touched on how creators are using their platforms for more than just reach. Ify’s Kitchen is preserving cultural traditions through modern food content. Enil Art is leveraging visual storytelling for political commentary. Mpoomy’s work blends business and personal development, offering a model for values-led branding. Each example demonstrated that African creators are deeply connected to their communities and culture—and that is precisely what makes them valuable partners.

Woof Studios’ Cannes debut sent a strong message across the industry: Africa is not the future, it is the now. The success of the panel sparked immediate interest from global agencies, media companies, and brand representatives looking to invest in emerging markets with cultural intelligence.

For Laditan, this moment is part of a much larger vision. Through Woof Studios, she aims to support African creators in scaling their work, owning their IP, and transforming local influence into global leadership.

The panel was not just a win for African creators—it was a wake-up call to the marketing world. As digital storytelling continues to shape brand engagement and consumer behavior, companies must look beyond traditional markets and invest in diverse talent and perspectives.

The ripple effect from Cannes is already in motion. Brands that embrace this shift stand to gain new audiences, deeper cultural relevance, and a seat at the table for the next wave of global creativity.

For GLG Communications Media and partnership inquiries:

Uri Onojake GLG Communications

events@glgcommunication.com

@woofstudiosafrica on Instagram

Disclaimer: The article does not constitute an endorsement or guarantee of any claims made regarding the impact or potential of African creators or the marketing industry. Readers should verify any claims, particularly those relating to market shifts, commercial influence, or business strategies, through independent sources or professional consultation.

Building a Supportive and Empowering Network The Vision of James and Jamye Toale

Market Daily Staff on June 27, 2025

James and Jamye Toale spent 20 years as successful traditional business owners, relying on hard work, dedication, and perseverance. They built their business through long hours and consistent effort. While they experienced success, they felt a growing desire for something more—a way to achieve financial security and also have greater control over their time. This led them to explore a new business model that could offer both financial rewards and the opportunity to help others. James and Jamye Toale share their insights on their pages on Facebook, Instagram, and TikTok.

The Appeal of Network Marketing

One of the aspects that James and Jamye found appealing about Network Marketing was its simplicity. Unlike traditional businesses that often involve significant overhead costs, inventory management, and complex logistics, Network Marketing offers a more streamlined approach. The basic idea is clear: share something of value with others, help them do the same, and be compensated for the results. This model empowers individuals to potentially achieve results by sharing products or ideas they genuinely believe in.

What stood out to James and Jamye was the sense of community that Network Marketing fosters. Rather than focusing solely on individual success, it encourages people to work together toward common goals. It simplifies what can often be an overwhelming process in traditional business, offering a potential path to success for those with the right mindset and support.

A Vision for Leadership and Empowerment

At the heart of James and Jamye Toale’s vision is their leadership approach, which centers on empowering individuals. They aim to create an environment where individuals, no matter their background, location, or experience, have the potential to thrive. Their leadership philosophy is grounded in the belief that success is not a solitary achievement. Rather, it is a journey best taken with the right support, guidance, and a strong sense of community.

Recognizing the challenges of today’s increasingly disconnected world, the Toales have designed their leadership strategy to break down barriers and foster collaboration. They are committed to providing real-time support through multiple weekly Zoom presentations and training sessions. This interactive approach allows team members to ask questions, clarify doubts, and build their confidence. By focusing on personalized support, the Toales aim to ensure that no one is left behind.

Personalized Mentorship: A Key Differentiator

What sets the Toales apart from others in the field is their focus on being hands-on and approachable. They do not view themselves only as business leaders but as mentors who are deeply invested in the success of their team members. They firmly believe that no question is too small and no ambition is too big.

This focus on personalized mentorship fosters a culture of mutual respect and growth. Rather than simply being business partners, team members are seen as individuals with unique aspirations and needs. This environment helps create a culture where individuals feel heard, valued, and empowered to achieve their full potential.

Fostering a Culture of Continuous Growth

James and Jamye Toale are deeply committed to helping their team members grow. They understand that success is not just about increasing numbers but about fostering personal development, building confidence, and enhancing leadership skills. Through regular training sessions and real-time interactions, they aim to equip their team with the tools and knowledge to help them thrive in Network Marketing.

Their approach emphasizes the importance of continuous learning. Team members are encouraged to evolve, improve, and reach for their personal best. The Toales believe that when people are empowered to grow both personally and professionally, the success of the group naturally follows.

Looking Ahead: Launching a New Network Marketing Venture

With over 16 years of experience in Network Marketing, James and Jamye Toale are preparing to launch their own company in July. Their goal for this new venture is to continue offering support, mentorship, and community to help individuals realize their financial and personal goals. They aim to create a platform where individuals, regardless of their experience, can access the resources, guidance, and leadership. The Toales understand the value of strong, trusting relationships and are excited to help others achieve their aspirations.

Empowering Others Through Connection and Support

James and Jamye Toale have discovered the potential of Network Marketing—not just as a business model but as a means to empower individuals and build lasting relationships. Their leadership philosophy, which focuses on mentorship, real-time support, and continuous growth, distinguishes them within the industry. As they prepare for their upcoming business launch, they are eager to offer others the opportunity to grow and thrive with their guidance.

Disclaimer: The information shared is intended for general informational purposes and should not be construed as professional, business, financial, or personal advice. Network Marketing success is influenced by numerous factors, including individual effort, skill, and market conditions, and results may vary. Readers are encouraged to perform their own research and seek guidance from qualified professionals before making any business decisions.

Mobile Home Parks Are America’s Overlooked Housing Solution

Market Daily Staff on June 12, 2025

Affordable housing has reached a breaking point. Rents continue to rise, wages remain stagnant, and housing supply can’t keep pace with demand, especially for low-income families, working-class Americans, and seniors living on fixed incomes. For decades, the U.S. has struggled with the question: Where will people live when traditional housing becomes inaccessible?

A quiet but useful answer is gaining traction—mobile home parks.

Long stigmatized and misunderstood, mobile home communities are emerging as one of the most viable, cost-effective, and community-focused solutions to the housing crisis. With lower development costs, faster timelines, and increasing resident ownership models, mobile home parks are rewriting the narrative of what affordable living can—and should—look like.

A Modern Solution to a Worsening Crisis

The current housing landscape is marked by unaffordability. According to recent data, over 11 million renters spend more than 50% of their income on housing. New construction is expensive and slow, and government subsidies, while helpful, aren’t enough to close the growing gap.

Meanwhile, modern manufactured homes—modern iterations of which can be indistinguishable from stick-built houses—are structurable within mobile home communities for a fraction of the cost and time it takes to build traditional housing. These homes are safer, more energy-efficient, and more durable than ever before, yet public perception still lags decades behind.

Why Mobile Home Parks Work

Unlike large-scale apartment developments or sprawling suburban neighborhoods, mobile home parks offer greater flexibility for both developers and residents. They can be developed or expanded more rapidly due to simpler infrastructure requirements and more lenient zoning in certain jurisdictions. More importantly, they offer stability. Residents are typically homeowners who rent the land beneath them, which encourages long-term investment in the community.

Even more powerful are resident-owned communities (ROCs), where tenants collectively purchase the land their homes sit on. This model not only enhances equity and stability for residents but also fosters stronger local networks and increased civic engagement. These communities often experience lower turnover, higher satisfaction, and improved property upkeep, dispelling myths of neglect or instability.

A Responsible Investment Model

Walter Johnson, founder of Sonos Capital, has been at the forefront of reshaping how investors view mobile home parks. With over two decades of experience in multifamily and land development, Johnson has shifted his focus to educating others on the often-overlooked power of manufactured housing.

“Mobile home parks have always had strong fundamentals, but the perception gap has limited their role in solving housing,” Johnson explains. “We’re showing investors—and policymakers—that these communities are a win-win for affordability and returns.”

Policy Support and Nonprofit Partnerships

Forward-thinking local governments and nonprofits are beginning to recognize the value of mobile home communities as essential affordable housing infrastructure. Municipalities in states like New Hampshire and Colorado have passed legislation supporting ROC conversions, while organizations like ROC USA provide funding and technical assistance to resident groups.

Still, broader federal and state policies are needed to scale this model truly. Streamlined zoning processes, access to grants for infrastructure upgrades, and tax incentives for resident ownership would accelerate adoption and further establish mobile home parks as a cornerstone of housing policy.

A Shift in Perspective

It’s time to rethink what affordable housing looks like. Mobile home parks aren’t a last resort or a temporary fix—they’re a responsible, community-rooted solution hiding in plain sight.

They meet people where they are: offering dignity, stability, and a path to ownership in a housing market that increasingly feels out of reach. As cities and investors alike search for scalable answers to the housing crisis, mobile home parks deserve a louder voice in the conversation—and a larger seat at the table.

Disclaimer: The information provided is for general informational purposes only and should not be considered as professional advice. Readers are encouraged to consult with relevant experts and authorities before making decisions based on the content discussed.

Alternative Marketing Strategies for Startups Amid Declining Social Media ROI

Market Daily Staff 2 on June 11, 2025

For many startups, social media has been a go-to channel for growth, offering easy ways to reach potential customers, build communities, and drive sales. But with increasing competition, shifting algorithms, and audience fatigue, social media’s return on investment (ROI) isn’t what it used to be. As startups continue to face this challenge, it’s crucial to rethink marketing strategies and explore alternative methods that still offer the potential for growth and customer engagement.

As organic reach on platforms like Instagram, Facebook, and Twitter diminishes, startups must turn their attention to other approaches that might yield better results without relying solely on social media channels. By diversifying their marketing mix and thinking beyond traditional social media methods, these companies can strengthen their presence and engage more effectively with their target audience.

How Can Content Marketing Be a Game-Changer for Startups?

Content marketing has always been a powerful tool, but with social media ROI on the decline, startups are rediscovering the value of consistently delivering high-quality content. Whether it’s through blogs, podcasts, videos, or eBooks, providing valuable information to an audience can foster trust, educate potential customers, and build brand authority.

In Dallas, where tech and innovation are growing at a fast pace, a startup focused on software development might produce thought leadership content or how-to guides that help potential customers better understand complex technology. This approach creates value for the audience while subtly introducing the company’s products and services. Over time, quality content nurtures relationships, builds credibility, and ultimately leads to conversions.

Additionally, SEO (search engine optimization) plays a critical role in content marketing. By creating relevant, keyword-rich articles or resources that answer specific questions, startups can appear on search engines for topics that are directly related to their business, driving organic traffic without relying on social media ads.

Why Should Startups Rely More on Email Marketing and Direct Communication?

In an age where inboxes are flooded, many startups overlook the power of email marketing. However, this tried-and-true method still delivers impressive results, especially when done right. By building an email list and sending targeted, personalized emails, startups can maintain consistent communication with potential and existing customers.

Instead of relying solely on broad social media advertising, startups can segment their audience into different groups based on factors like behavior, location, or past purchases. By tailoring emails to these groups, businesses can provide more relevant content and offers. For instance, a startup in Dallas specializing in eco-friendly products might send out targeted email campaigns offering discounts to customers who have shown interest in sustainable living or products. These personalized emails help build a deeper relationship, leading to higher open rates and more direct conversions.

Additionally, email marketing allows startups to move away from social media algorithm changes. Instead of relying on whether a post will be seen, email campaigns land directly in the inbox, giving the startup more control over its communication with customers.

How Can Local Partnerships and Networking Drive Growth?

In cities like Dallas, where local communities are active and close-knit, building relationships with other businesses or organizations can lead to valuable partnerships. Startups can collaborate with local influencers, businesses, or nonprofits to co-host events, offer joint promotions, or feature each other’s products. These partnerships allow startups to expand their reach to a new audience without depending on social media platforms.

Networking with local groups or industry-specific events is another way for startups to connect with potential clients or customers. Whether it’s attending conferences, participating in local business meetups, or sponsoring events, startups can build brand awareness through personal interactions. These face-to-face connections tend to result in stronger relationships and more loyal customers, as they’re based on trust and shared experiences.

How Does Paid Search and Pay-Per-Click (PPC) Advertising Offer Better ROI?

While many startups shy away from paid search due to budget concerns, paid search and PPC campaigns can deliver better ROI compared to social media ads. Google Ads, for example, allows startups to target potential customers based on their search behavior, meaning that an ad will only appear when someone is actively looking for a solution that the startup offers.

A Dallas-based startup selling healthy meal kits can target local customers searching for “healthy meal delivery” or “quick healthy meals.” By bidding on these keywords, the startup ensures its ads appear in front of people already interested in what it offers, making it more likely they’ll click and convert. Unlike social media ads, which rely on targeting based on interests and demographic data, search ads are based on intent, leading to a more engaged audience.

Why Should Startups Invest in Community Engagement and Word-of-Mouth Marketing?

Word-of-mouth marketing is one of the most powerful tools a startup can use, and it becomes even more effective when a community is actively involved. A startup in Dallas that builds strong relationships with its customers can encourage them to become brand advocates. This doesn’t just mean happy customers telling their friends about a product, it means creating a culture where customers are excited to share their experiences.

One way to encourage this is by fostering an online or offline community around your brand. Whether it’s a social media group, a local meet-up, or a dedicated forum, communities allow customers to connect with each other and share their experiences. When a startup actively listens to its community and responds to feedback, it can generate positive word-of-mouth marketing that spreads organically.

In addition to organic word-of-mouth, startups can incentivize referrals. Offering discounts or rewards for customers who refer others can boost word-of-mouth marketing efforts and help startups grow without relying on social media ads.

How Can Startups Leverage Influencer Marketing in More Authentic Ways?

While influencer marketing on social media may be losing its charm in some circles, that doesn’t mean influencer collaborations are no longer effective. Startups can pivot to more authentic, micro-influencers who have smaller but highly engaged audiences. Instead of working with influencers who promote products to millions of followers, startups can partner with influencers who align closely with their target audience and whose content feels more genuine and relatable.

A health-focused startup in Dallas might team up with a local fitness trainer with a strong, niche following. This influencer can promote the startup’s product in a way that feels natural and aligned with their brand, leading to higher engagement and trust from their followers.

The key to success in influencer marketing today is authenticity. When influencers truly believe in a product or service and use it in their daily lives, their endorsements carry more weight with their followers.

How City Church Batavia Creates Meaningful Connections Through Community

Market Daily Staff on June 10, 2025

By: SEO Mavens

Why City Church Batavia Understands Community

City Church Batavia has spent over 25 years cultivating a strong sense of community in Batavia, New York. It’s not just an idea—it’s an experience. The church has worked to create a space where people can support each other, grow together, and form meaningful relationships.

They’ve walked alongside individuals through various challenges—loss, illness, job changes, and more. Over the years, they’ve seen neighbors become friends. Their approach is consistent, personal, and grounded in real interactions.

A staff member once shared, “I’ve been to hospitals, job sites, living rooms—wherever people need someone. That’s where the community often starts.”

City Church Batavia has developed a deep understanding of what makes a community function well.

What Belonging Really Means

Belonging isn’t just about showing up—it’s about feeling recognized and valued.

In 2023, over half of U.S. adults reported feeling lonely. Many people feel isolated, even when surrounded by others. Belonging helps ease this and can provide emotional strength during challenging times.

One City Church Batavia member reflected, “I didn’t know anyone. Then someone said my name, and that small gesture made a difference.”

Why Some Communities Struggle

Many groups attempt to build a community but face difficulties. Here are some common reasons:

1. Lack of Follow-Through

Simply saying “We’re here” is one thing. Showing up consistently takes effort. At City Church Batavia, when someone asks for help, they receive a response and support.

2. Superficial Conversations

Small talk doesn’t lead to deep connections. Genuine conversations do. One leader explained, “We focus on asking what’s really going on.”

3. Absence of Shared Experiences

Communities often grow through shared activities. City Church Batavia hosts meals and service days. As one volunteer said, “People tend to open up when their hands are busy.”

How to Build a More Connected Community

Building community requires intentional effort. Here are some ways to nurture connection:

Create Small, Consistent Groups

While large events can be enjoyable, consistent connections often form in smaller groups. Seeing familiar faces each week helps build trust. City Church Batavia offers regular groups that meet in homes and coffee shops.

One member shared, “By week three, I felt like these were the people I could count on.”

Set Up a “Care-First” System

People need more than just kind words—they need tangible support. Having a plan, training volunteers, and assigning specific care roles are essential.

City Church Batavia runs a care team that checks on individuals, delivers meals, and ensures people aren’t overlooked. As one leader remarked, “A meal at the right time can mean more than a sermon.”

Make Room for Everyone

Not everyone fits into the same mold. Some people are outspoken, others are quieter. Some enjoy deep conversations, while others prefer to listen.

City Church Batavia encourages groups to find their own rhythm. Some groups focus on Bible studies, others on book clubs, while some simply gather to talk and pray. “One guy comes to play cards—but now he’s starting to ask questions about faith,” said a longtime member.

Follow Up—Every Time

Did you miss someone? Text them. Did a new visitor come by? Reach out.

City Church Batavia trains volunteers to follow up regularly. As one volunteer shared, “I just say, ‘Hey, I see you.’”

The Benefits of Belonging

Being part of a community can improve health, work, and overall happiness.

A 2021 Harvard study found that people with strong social connections have a greater likelihood of living longer. Students tend to perform better in school, and employees often thrive when they feel appreciated.

City Church Batavia members have shared:

“I stopped drinking because my group didn’t give up on me.”
“The church became like a second family.”
“My teenager found friends, and things really started to change.”

Common Barriers to Community (and How to Address Them)

“I’m too busy.”

Solution: Start small. Join one group or attend one meetup a month. It’s about consistency, not perfection.

“I’m not religious.”

Solution: Belonging isn’t dependent on beliefs. City Church Batavia welcomes everyone to participate, regardless of their faith background.

“I tried before, and it didn’t work.”

Solution: Try again in a different group or setting. Every community has its own unique feel.

One member shared, “I almost didn’t come back. But someone followed up, and that’s why I gave it another shot.”

Key Takeaways and Action Steps

Join or start a consistent small group.
Set up care systems for life’s challenges.
Engage in meaningful conversations, not just small talk.
Follow up when someone seems to be missing.
Celebrate differences in personalities, interests, and backgrounds.

Final Thoughts

Belonging is important—it can change lives, sometimes even in unexpected ways. City Church Batavia has demonstrated that with time, care, and consistency, a genuine community can be built, even in a world that often feels disconnected.

They’re not perfect, but they continue to show up, and that’s what makes the difference.

Redefining the Executive Mindset — Darren Goonawardana’s Vision of Automation-First Leadership

Market Daily Staff on June 4, 2025

By: James Herring

At a time when CEOs are burning out and businesses are struggling to keep pace with technological change, Darren Goonawardana offers a refreshing alternative: Automate what you can, so you can live how you want.

As the founder and CEO of Collectiv—the top-rated Microsoft Data & AI consultancy—Goonawardana is advocating for a new kind of executive leadership, one powered by data, shaped by AI, and defined by freedom.

Leading in the Age of the “Cyborg CEO”

Goonawardana’s concept of the “Cyborg CEO” flips conventional leadership advice on its head. Instead of romanticizing long hours and endless hustle, he encourages leaders to embrace AI and automation to reduce stress, scale smarter, and build balance. In his view, the CEOs of tomorrow aren’t those who grind the hardest—but those who delegate to machines with confidence and clarity.

Through Collectiv, he’s helping companies embed this mindset across their leadership teams. By designing intelligent systems that support automated reporting, forecasting, and strategic planning, Goonawardana is redefining what it means to be a modern executive.

What sets this approach apart is its blend of pragmatism and philosophy. He’s not pitching “AI for the sake of tech,” but rather, automation with intent—purposefully designed to free time, unlock mental bandwidth, and give leaders back control over their day. This is a vision for leadership that values both operational excellence and personal well-being.

Democratizing Data for Mid-Market Giants

While enterprise tech often focuses on Fortune 100 giants, Collectiv has found its sweet spot with organizations in the $100 million to $1 billion range—companies that are ambitious but often underserved. Goonawardana refers to this group as the “invisible powerhouses”—businesses with huge potential but lacking the internal data infrastructure to unlock it.

With a full-service offering—from data strategy and infrastructure to forecasting and Power BI / Fabric training—Collectiv acts as an embedded data partner, not just a vendor. Clients walk away with not only dashboards but a scalable system that reduces executive bottlenecks and boosts decision velocity.

Many of these companies are experiencing digital transformation for the first time. Goonawardana’s team specializes in guiding these mid-market firms through that journey, ensuring that the solutions implemented are not only technically sound but aligned with their culture and business goals.

This unique positioning gives Collectiv a competitive edge—they aren’t just tech consultants, they’re strategic growth enablers.

Challenging Industry Orthodoxy

Perhaps Goonawardana’s most controversial stance is his belief that the consulting industry as we know it is on borrowed time. He argues that traditional consultants are too slow, too manual, and too expensive. In a world of on-demand data and AI-powered insights, clients expect results—fast.

That’s why Collectiv operates more like a tech firm than a consultancy, offering speed, flexibility, and deep Microsoft Data Stack expertise. Their services aren’t confined to presentations; they’re operational, strategic, and designed to make measurable business impact.

And this isn’t speculation—it’s happening. As companies increasingly look for ways to internalize analytics and planning, firms like Collectiv are positioning themselves as transitional partners—enabling independence, not dependency. Goonawardana’s approach challenges outdated client-consultant relationships and fosters long-term value through enablement.

The Human Side of AI

Despite his tech-forward mission, Goonawardana never loses sight of the human element. His approach to automation is empathetic, practical, and grounded in lived experience. He understands the challenges executives face because he’s lived them—across multiple companies, continents, and cultures.

He believes that AI should be an enabler of lifestyle, not just productivity. That’s why his vision of success includes not just business outcomes, but quality of life improvements for founders, CEOs, and leadership teams.

His methodology prioritizes accessibility and simplicity over complexity and jargon. He’s committed to helping decision-makers understand what AI can do for them—not just from a technical standpoint, but in terms of reclaiming time, reducing cognitive load, and enhancing work-life satisfaction.

Expanding the Vision

As Goonawardana grows his personal brand, he’s moving into thought leadership, keynote speaking, and media storytelling. His mission? Inspire the next generation of executives to rethink leadership, prioritize balance, and embrace AI as a lifestyle enabler.

His message is gaining traction among progressive business communities looking for nontraditional but effective frameworks. Instead of presenting yet another tech stack, he’s introducing a new way to think, lead, and live—a narrative that’s as much about humanity as it is about innovation.

Darren Goonawardana and Collectiv are proof that automation, when applied thoughtfully, isn’t a threat to leadership—it’s the evolution of it.

For those ready to lead smarter—not harder—he’s showing the way forward.

Understanding Hard Money Loans: Commercial vs. Residential with Gauntlet Funding

Market Daily Staff on June 3, 2025

By: Gauntlet Funding

In the dynamic landscape of real estate investing, securing the right type of financing can significantly influence the outcome of a project. Hard money loans—asset-based loans secured by real estate—offer a fast, flexible alternative to traditional financing. They are particularly useful in time-sensitive or unconventional scenarios, allowing investors to act on opportunities that might otherwise be out of reach.

Two primary categories dominate this financing space: commercial and residential hard money loans. While they share core features, they are designed for different types of real estate investments and involve unique considerations. Here’s what investors should understand before deciding on the loan type that aligns with their strategy.

Understanding Hard Money Loans

Hard money loans are typically short-term and based on the value of a property rather than the borrower’s credit score or income. These loans are often used when timing, property conditions, or other factors render conventional financing less feasible.

Investors may consider hard money loans for:

Acquiring distressed or auctioned properties
Funding renovation and flip projects
Bridging short-term financing gaps
Purchasing non-owner-occupied real estate

Because of their structure, hard money loans are frequently used by experienced investors, developers, and real estate professionals who have clearly defined exit strategies and a solid grasp of risk management.

Commercial Hard Money Loans

What They Are

Commercial hard money loans are used to finance income-generating properties such as office buildings, retail centers, industrial spaces, and multifamily housing with more than five units. These loans typically involve higher principal amounts and may have different underwriting standards compared to residential hard money loans.

When They Make Sense

For investors acquiring or refinancing larger-scale properties
When bank financing isn’t accessible due to the property’s condition or complexity
In situations requiring a swift closing to remain competitive

Why It Matters

Commercial real estate often involves extended timelines, more significant capital requirements, and added variables. Hard money loans can provide the speed and flexibility necessary for handling such transactions, especially when conventional financing options are unavailable or delayed.

Residential Hard Money Loans

What They Are

Residential hard money loans are typically used for single-family homes, condos, and 2–4 unit residential buildings. These loans are popular among investors involved in fix-and-flip projects, expanding rental portfolios, or redeveloping residential infill properties.

When They Make Sense

Acquiring distressed homes for resale after renovation
Quick turnaround rental investments
Properties that don’t qualify for traditional mortgages due to condition or zoning

Key Benefits

Faster approval and funding relative to traditional loans
Less emphasis on borrower credit history
Asset-focused underwriting criteria
Useful for investors pursuing short- to mid-term strategies

Choosing the Right Loan for the Right Deal

Deciding between commercial and residential hard money loans depends on multiple key factors:

Property Type: Is the target asset a storefront or a duplex? Is it mixed-use or residential-only?
Investment Strategy: Are you flipping a home or holding an industrial property for rental income?
Loan Size and Duration: Commercial loans often involve higher amounts and extended terms.
Exit Strategy: Whether it’s resale, rental income, or a refinance plan, your exit strategy should help guide your financing structure.
Risk Tolerance: With typically higher interest rates and shorter terms, hard money loans are best suited for those comfortable managing risk and meeting time-sensitive obligations.

How Gauntlet Funding Contributes to Commercial Lending

In the commercial lending arena, Gauntlet Funding has developed a reputation for efficiency and tailored service. The company offers loan structures designed to meet the demands of time-sensitive commercial acquisitions. Their familiarity with diverse asset classes and flexible underwriting can be beneficial for developers working under tight deadlines or handling complex property types.

How Gauntlet Funding Assists Residential Investors

Residential investors working with Gauntlet Funding may benefit from a streamlined application process and adaptive underwriting standards. The company acknowledges the challenges faced by rehabbers and flippers, especially when quick closings are essential. Whether supporting light renovations or full rehabilitations, the firm offers capital access designed to match the pace of residential opportunities.

What Sets Gauntlet Funding Apart

Rather than relying solely on rigid financial criteria, Gauntlet Funding applies a consultative and individualized approach to its lending decisions. Each transaction is reviewed on its own merits, with a focus on transparency and alignment with client goals. By considering the potential of the real estate and the experience of the borrower, they aim to provide solutions suited to a wide range of investor needs.

Summary

Hard money loans are valuable tools for real estate investors who require speed and adaptability. Whether you’re investing in a multi-unit commercial property or a single-family home flip, choosing between commercial and residential hard money financing depends on your property type, time horizon, and risk appetite.

While many lenders offer hard money products, Gauntlet Funding distinguishes itself through customized service, responsiveness, and attention to investor strategy. For those looking to unlock value in real estate without the limitations of traditional financing, hard money loans—when used responsibly—can be a practical and effective solution.

Disclaimer: This article is intended for informational purposes only and does not constitute financial, investment, or legal advice. Gauntlet Funding and its services are mentioned for illustrative purposes, and this content does not represent an endorsement or guarantee of loan approval or investment outcomes. All financing decisions should be made in consultation with qualified professionals. Terms, eligibility, and availability of any financial products may vary based on individual circumstances and are subject to change without notice.

Workplace Diversity’s Impact on Market Competitiveness

Market Daily Staff 2 on June 2, 2025

Workplace diversity refers to the inclusion of individuals with different backgrounds, perspectives, and experiences within an organization. This diversity goes beyond race and gender to include factors like age, cultural background, education, and cognitive styles. In competitive markets, businesses that embrace a broad range of employee profiles often find themselves better equipped to understand and meet the needs of diverse customer bases.

In regions with rapidly growing economies, such as metropolitan areas known for international trade or technology hubs, companies that actively cultivate diversity may gain a competitive edge. By drawing on varied viewpoints, these businesses can innovate more effectively, tailor products to different segments, and anticipate shifts in consumer preferences. This responsiveness supports growth and resilience amid evolving market conditions.

How Does Diversity Foster Innovation and Creativity in the Workplace?

Diverse teams bring a mix of ideas and problem-solving approaches that can lead to breakthroughs in product development, marketing strategies, and operational efficiencies. When employees from different cultural or educational backgrounds collaborate, they are more likely to challenge assumptions and explore unconventional solutions.

In sectors such as software development or consumer goods manufacturing, teams composed of individuals with varied expertise and experiences often generate a richer pool of concepts. For instance, a design team combining members from different countries may develop products that appeal to international markets more effectively than a homogenous group.

Companies in urban centers with multicultural populations benefit when their workforce reflects this diversity. It helps ensure that messaging and services resonate with local and global customers alike, reducing the risk of cultural missteps that can damage brand reputation.

In What Ways Does Workplace Diversity Improve Decision-Making and Problem-Solving?

Research shows that diverse groups tend to make better decisions by considering a wider array of information and perspectives. When individuals approach problems from different angles, the collective reasoning process is less prone to biases and oversights.

A multinational corporation with leadership teams representing multiple regions may weigh market risks and opportunities differently than a less diverse executive group. This broader viewpoint can prevent strategic errors, such as underestimating competitors or misjudging customer needs.

Within smaller businesses, teams with diversity in professional backgrounds—such as combining finance experts with creative marketers—can balance analytical rigor with innovative thinking. Such balance often leads to more comprehensive strategies and adaptable operations.

What Challenges Can Arise from Workplace Diversity, and How Do They Affect Competitiveness?

While diversity offers advantages, it can also introduce challenges related to communication and team cohesion. Differences in language, cultural norms, or working styles sometimes cause misunderstandings or conflicts that slow decision-making or disrupt collaboration.

In international companies or organizations expanding into new markets, integrating employees from varied backgrounds requires deliberate effort. Without effective inclusion strategies, diverse teams might experience silos or reduced trust, limiting the benefits of their varied perspectives.

Organizations that do not address these challenges risk diminished productivity and employee turnover, which can harm their competitive position. Training in intercultural communication and inclusive leadership practices can help mitigate these risks and enhance team effectiveness.

How Does Workplace Diversity Impact Customer Insights and Market Reach?

Having a diverse workforce enables companies to gain deeper insights into different customer groups. Employees who share cultural or experiential similarities with target markets often provide valuable understanding of preferences, behaviors, and unmet needs.

Retailers operating in multicultural urban areas may find that staff diversity helps tailor product assortments and marketing campaigns to resonate more authentically. Similarly, financial services firms serving global clients benefit when advisors understand cultural nuances related to financial decision-making.

This customer-centric approach supports market expansion and customer loyalty. Businesses that fail to incorporate diverse perspectives might overlook emerging trends or misinterpret consumer signals, reducing their relevance in competitive markets.

What Strategies Can Businesses Use to Leverage Diversity for Competitive Advantage?

Effective recruitment and retention policies that prioritize diversity contribute to building inclusive work environments. Companies that establish clear goals for representation across levels and departments set the foundation for sustained diversity.

Leadership commitment is crucial. Organizations where executives model inclusive behavior and hold teams accountable for diversity outcomes often see better integration and employee engagement.

Providing diversity training and creating employee resource groups can foster belonging and open dialogue, helping employees navigate differences constructively. In addition, offering flexible work arrangements and career development opportunities supports retention of diverse talent.

Regularly assessing diversity metrics and linking them to business performance allows companies to adjust strategies and demonstrate the tangible impact of inclusion efforts on competitiveness.

What Are Some Concrete Examples of Diversity Enhancing Market Competitiveness?

A consumer electronics firm with design teams spread across multiple countries has been able to tailor products for distinct regional markets by incorporating local insights into features and usability. This approach helped the company maintain a strong presence in both emerging and established markets.

In the financial sector, firms with culturally diverse advisory teams better serve multinational clients by understanding different regulatory environments and cultural expectations. This expertise helps secure new business and deepen existing relationships.

A healthcare provider serving a diverse urban population improved patient satisfaction and outcomes by recruiting bilingual staff and training employees on cultural competency. This responsiveness supported the organization’s reputation and market position.

Workplace diversity influences innovation, decision-making, customer understanding, and team performance—all critical to market competitiveness. Addressing associated challenges through inclusive practices enables organizations to harness the full potential of diverse talent and succeed in complex, evolving markets. Concrete examples across industries highlight how diversity contributes to business resilience and growth.