Market Daily

Annette Sollars: A Strategic Visionary Building an Eyewear Empire

 By: Seraphina Quinn

In business, the  successful entrepreneurs are the ones who turn adversity into opportunity. They create value in ways that others overlook. That’s precisely what Annette Sollars, owner and operator of Eye Want, has been doing for nearly four decades. Now, she’s offering investors a chance to join her in building a thriving eyewear empire.

The Value of Expertise and Innovation

Let’s talk about experience and knowledge. Annette has spent 39 years in ophthalmology—39 years of mastering the industry. She’s not just selling eyewear; she’s offering a service built on a foundation of expertise. Certified in opticianry, she’s designed medical garments and devices, recently filing eight patents. Six of those are for medical devices and two are for tech startups. That’s what I call building assets.

Her businesses—Eye Want, Eyeporium Gallery (established in 2007), and Eyepothecary (launched in 2014)—aren’t just retail stores. They are brands that deliver a unique combination of health, art, and technology. Annette understands that success isn’t just about having a product to sell. It’s about creating an experience and providing value to customers. That’s how you build wealth.

Turning Adversity into Assets

Here’s where Annette’s story gets even more compelling. She’s faced tremendous personal challenges, battling rheumatoid arthritis and breast cancer. We’re talking about 38 surgeries and chemotherapy. Did she let that stop her? Absolutely not. She kept running her businesses, turning every obstacle into a stepping stone. This is exactly the mindset that separates the successful from the struggling. It shows potential investors that when they partner with Annette, they’re backing someone who doesn’t just endure; she thrives.

Annette Sollars A Visionary Building an Eyewear Empire (2)

Photo Courtesy: Annette Sollars

Recognition That Boosts Brand Equity

Investing in a business isn’t just about the numbers; it’s also about brand equity. Annette has positioned Eye Want as a brand with international recognition. She’s been featured in Elle and Playboy magazines, and she has fitted eyewear for celebrities like John Malkovich. Annette doesn’t just operate a business—she commands respect in her industry. She’s also taught courses in optics, reinforcing her reputation as a knowledgeable professional. That’s the kind of brand power investors need to pay attention to.

Franchising: A Wealth-Building Opportunity

Now, let’s get into why this matters for you as an investor. Annette has her sights set on franchising Eye Want. This isn’t just a chance to own a piece of a successful business. It’s an opportunity to build a stream of income that grows as the franchise expands. “As entrepreneurs, we build businesses to enrich the lives of others and ourselves simultaneously,” she says. That’s the key to financial freedom—creating systems that work for you while delivering real value.

Annette Sollars A Visionary Building an Eyewear Empire (1)

Photo Courtesy: Annette Sollars

A Plan Built on Transparency and Vision

Every good investment starts with a solid strategy. Annette is clear about her vision for Eye Want: to scale, sell, or pivot if needed. She’s not afraid to address the realities of business. It’s this level of transparency and foresight that makes her a trustworthy partner. She’s pursuing TEDx talks and targeting features in major platforms like Forbes and USA Today. These efforts aren’t just about press; they’re about building credibility and opening doors to new growth opportunities.

Annette Sollars A Visionary Building an Eyewear Empire (4)

Photo Courtesy: Annette Sollars

The Financial Mindset

Investing in Annette Sollars and Eye Want isn’t just about putting money into a business. It’s about partnering with a brand that’s built on real assets—expertise, resilience, and a proven track record. Eye Want is poised to become a major player in the eyewear market, and you have the chance to be part of that growth. Remember, wealth isn’t just about what you make; it’s about what you build. And Eye Want is a brand built to last.

Want to learn more about this franchising opportunity? Visit Eye Want’s website or follow @eye_want_eyewear on Instagram. This isn’t just an investment; it’s a step toward building an asset that can generate wealth for years to come.

 

Published by: Khy Talara

The Rise of eSports in Academia: Building Competitive Teams and Integrative Curricula

The digital revolution has reshaped many traditional fields, none more dynamically perhaps than the world of sports. eSports, once a subculture, has surged to the forefront of competitive activities, especially within academic settings. Institutions like Pures College are pioneering the integration of eSports into their curricula, recognizing its potential to enhance student engagement, promote teamwork, and foster a new kind of digital literacy.

Understanding eSports in Academia

eSports involves competitive gaming where individuals or teams compete in popular video games that can range from real-time strategy games to multiplayer online battles. The growth of eSports in academia reflects a broader trend towards digitization and gamification in education, aligning with the interests and habits of contemporary students.

The Educational Value of eSports

At its core, eSports is much more than playing video games. It encompasses critical thinking, strategic planning, team management, and real-time decision making — all skills that are highly valued in the professional world. Recognizing this, educational institutions are not only forming eSports teams but are also integrating related studies into their curricula.

Pures College’s Approach to Integrating eSports

Pures College has embraced eSports as a pivotal component of both extracurricular and academic offerings. This integration is viewed as a strategic move to enhance the educational landscape and prepare students for careers in and beyond the gaming industry.

Building Competitive Teams

Pures supports a competitive eSports team, providing students with the opportunity to engage in structured training sessions, strategy evaluations, and national competitions. This competitive platform allows students to develop discipline, teamwork, and leadership skills. The eSports team at Pures not only competes but also holds workshops and game analysis sessions, making competitive play a part of a broader educational strategy.

Curriculum Integration

Beyond the gaming arena, eSports finds its place in the academic curriculum at Pures. Courses are offered in game design, digital media, and even sports management with a focus on eSports. These courses provide a balanced perspective that is not solely focused on improving gaming skills but also on understanding the business, ethical, and technological aspects of the gaming industry. This comprehensive approach ensures that students are well-prepared for various roles, from game development to eSports event management.

The Impact of eSports on Student Engagement and Learning

Incorporating eSports into the academic environment has shown significant benefits in terms of student engagement and learning outcomes. By aligning educational goals with the intrinsic motivations of students, institutions can tap into a level of engagement that traditional learning models often struggle to achieve.

Enhancing Soft Skills

Team-based eSports mimic traditional sports in their ability to develop communication and interpersonal skills. Players learn to communicate effectively, work as a team, and under pressure, translate these competencies into both academic and professional success.

Fostering a Community

eSports at Pures College has also contributed to a vibrant campus life, fostering a sense of community among students. Clubs and teams provide a platform for students from diverse backgrounds to connect over shared interests, building an inclusive community that supports each other both in and out of competition.

Challenges and Future Directions

While the integration of eSports in academia offers numerous benefits, it also comes with its set of challenges. These include overcoming stereotypes associated with gaming, ensuring equitable access to gaming resources, and addressing concerns related to gaming addiction and screen time.

Addressing Stereotypes and Inclusivity

There is a continuing need to challenge stereotypes surrounding gamers and to promote inclusivity within the eSports world. Pures actively works to ensure that its eSports teams and related academic courses are welcoming to all students, regardless of their background or gender.

Balancing Screen Time and Health

Another significant challenge is balancing screen time and promoting healthy gaming habits. Pures College addresses these concerns by incorporating physical activities into the routines of eSports team members and promoting awareness about digital wellness.

Conclusion

The rise of eSports in academia, exemplified by initiatives at Pures College, represents a modern approach to education that aligns with evolving industry trends and student interests. By building competitive teams and integrating eSports into the curriculum, institutions can enhance student engagement, develop crucial soft skills, and prepare students for a variety of career paths. As eSports continues to grow in popularity and acceptance, its role in academia is set to expand, offering exciting opportunities for students to learn and excel in a digitally connected world.

Published by: Holy Minoza

Broadcom’s Strategic Acquisition of VMware

By: Matheau J. W. Stout

In the tech world, mergers and acquisitions often signal major shifts in industry dynamics, but few deals have the potential to reshape the future of cloud computing like Broadcom’s recent $61 billion acquisition of VMware. Announced in May 2022, this blockbuster transaction reflects Broadcom’s ambition to expand beyond its semiconductor roots and firmly position itself as a leader in enterprise software and cloud computing infrastructure. The acquisition, which was finalized in October 2023, sets the stage for a new era in how businesses manage cloud services and data center operations.

This article explores the details of the Broadcom-VMware deal, the strategic motivations behind the acquisition, and its potential impact on the tech industry, cloud computing, and customers.

The Deal: A Strategic Play for Cloud Computing

Broadcom’s Strategic Acquisition of VMware (2)

Photo: Unsplash.com

The $61 billion acquisition of VMware by Broadcom represents one of the largest tech mergers in recent years. VMware, a pioneer in cloud computing and virtualization technologies, has been a key player in enabling businesses to efficiently manage their cloud and data center environments. Its products, such as vSphere, vSAN, and NSX, are widely used by organizations to run their data centers and deploy cloud-native applications.

Broadcom, traditionally known for its semiconductor business, has been aggressively expanding into the software space over the last few years. This acquisition is part of a broader strategy to diversify its revenue streams and capitalize on the rapidly growing demand for cloud computing and virtualization solutions. Prior to this, Broadcom made significant acquisitions in the software sector, including its $18.9 billion acquisition of CA Technologies in 2018 and its $10.7 billion acquisition of Symantec’s enterprise security business in 2019.

The acquisition was completed on October 30, 2023, following regulatory approvals from the European Union and the Federal Trade Commission (FTC). The deal, consisting of both cash and stock, was structured to provide VMware shareholders with the option to receive either $142.50 per share in cash or 0.2520 shares of Broadcom stock for each VMware share.

Why VMware?

Broadcom’s Strategic Acquisition of VMware (1)

Photo: Unsplash.com

VMware has been a leader in the virtualization space, which has become a cornerstone for modern cloud computing. Virtualization allows businesses to run multiple operating systems and applications on the same server, maximizing efficiency and reducing hardware costs. VMware’s vSphere is one of the widely used hypervisor platforms, and its software is deeply integrated into data centers across the globe.

In recent years, VMware has also made significant strides in multi-cloud environments, helping businesses manage workloads across multiple cloud platforms like Amazon Web Services (AWS), Google Cloud, and Microsoft Azure. Its Tanzu portfolio, which supports the development and management of cloud-native applications, is seen as critical for businesses looking to modernize their IT infrastructure.

For Broadcom, acquiring VMware gives the company access to a well-established customer base in enterprise IT and strengthens its position in the lucrative cloud computing market. As businesses increasingly move their operations to the cloud, Broadcom will be better positioned to offer comprehensive solutions that span both hardware and software.

Impact on the Tech Industry

Broadcom’s acquisition of VMware could have wide-reaching implications for the tech industry. First, it consolidates Broadcom’s position as a major player in the enterprise software market, allowing it to compete directly with other tech giants such as Microsoft, Amazon, and IBM. By combining VMware’s cloud and virtualization capabilities with Broadcom’s existing portfolio, the company can offer end-to-end solutions that help businesses manage their IT infrastructure, from hardware to software.

Additionally, this deal could signal a shift in how businesses approach cloud computing. VMware’s expertise in multi-cloud environments enables organizations to avoid being locked into a single cloud provider, giving them the flexibility to run applications across different platforms. Broadcom may capitalize on this trend by offering businesses more options for how they manage their cloud environments, positioning itself as a key enabler of multi-cloud strategies.

However, some industry analysts have raised concerns about the potential risks of such a large consolidation. Broadcom has a reputation for aggressive cost-cutting measures following acquisitions, which has raised fears about possible layoffs and a reduction in innovation at VMware. Additionally, customers may face higher prices for VMware’s products and services if Broadcom seeks to recoup the costs of the acquisition through pricing changes.

What This Means for VMware Customers

For VMware’s customers, the acquisition by Broadcom brings both opportunities and challenges. On one hand, Broadcom’s resources and global reach could accelerate the development of VMware’s products and expand their availability to more businesses worldwide. VMware’s customers could also benefit from increased integration between hardware and software, particularly in areas like data center management and cloud services.

On the other hand, there is some uncertainty about how Broadcom’s ownership will impact VMware’s corporate culture and product innovation. Broadcom’s previous acquisitions in the software space have been followed by significant restructuring efforts, with an emphasis on cost reduction and streamlining operations. Some customers and industry experts worry that this focus on efficiency could stifle VMware’s ability to innovate and deliver new features at the same pace.

Despite these concerns, Broadcom has made assurances that it will continue to invest in VMware’s core products and maintain a strong commitment to supporting its customers. Broadcom CEO Hock Tan emphasized that VMware’s leadership team would remain in place, and the company would continue to operate with a degree of independence, similar to Broadcom’s other software acquisitions.

The Future of Cloud and Enterprise IT

With the acquisition of VMware, Broadcom is positioning itself at the center of a significant trend in technology—the shift to cloud computing. As more businesses move their operations to the cloud, the demand for virtualization and multi-cloud solutions is expected to grow significantly. VMware’s technology will play a crucial role in helping businesses manage this transition, and Broadcom stands to benefit from being a key provider of these services.

In the coming years, we can expect Broadcom to focus on expanding VMware’s footprint in the enterprise IT sector, particularly in areas like software-defined networking (SDN), cloud security, and cloud-native applications. By leveraging its newly acquired assets, Broadcom could offer businesses a more comprehensive suite of tools to manage their IT infrastructure, from hardware components to cloud-based software solutions.

Conclusion: A Transformative Deal

Broadcom’s acquisition of VMware is a transformative move that reflects the evolving nature of the tech industry. By combining the strengths of a semiconductor powerhouse with a leader in cloud computing, Broadcom is positioning itself as a dominant player in the future of enterprise IT. While there are concerns about the potential impact on innovation and customer pricing, the deal offers Broadcom an unparalleled opportunity to reshape the cloud computing landscape.

For businesses, this merger could lead to new possibilities in how they manage their IT environments, particularly in multi-cloud and hybrid cloud deployments. As the deal closes and the integration of VMware into Broadcom begins, the tech world will be watching closely to see how this new combined entity drives the future of cloud computing and enterprise software.

 

Published by: Khy Talara

The Market of the Electric Future: How EV.com Accelerates the Transition to Electric Mobility

As the global shift toward sustainability accelerates, electric vehicles (EVs) are becoming a dominant force in the automotive industry. For businesses looking to align with this shift, understanding the EV market is crucial.

Enter EV.com, a platform created to offer support for businesses and professionals exploring the EV landscape. With a focus on market trends, corporate fleet solutions, and in-depth insights, EV.com is positioned as a leader in bridging the gap between EV innovation and business application.

A Comprehensive Resource for Market Insights

EV.com provides content to help guide businesses and professionals through various stages of the EV journey. Whether you’re comparing models or staying updated on the latest EV innovations, EV.com can provide a thorough analysis of key factors such as vehicle range, performance, and cost. Additionally, it serves as an educational resource, helping both seasoned professionals and newcomers understand the intricacies of electric vehicle technology, from battery life and charging speeds to environmental impacts and total cost of ownership.

Reviews of models like the Kia EV9 and Tesla Model 3 Performance are just a few examples of the broad spectrum of EVscovered. The platform also offers guides on charging infrastructure and maintenance, ensuring that users can confidently navigate the complexities of EV ownership.

Simplified Purchasing Experience

In addition to providing information, EV.com includes a marketplace where users can explore options for purchasing new and used EVs for sale. Through partnerships with major automakers, it allows buyers to compare financing options, locate great deals, and make informed purchasing decisions. The platform’s EV comparison tool enables side-by-side assessments of various EV models, simplifying the buying process for users. It also offers insights into ownership costs, including potential savings from fuel costs, lower maintenance expenses, and long-term value retention.

This feature-rich marketplace is designed to make the transition to electric vehicles smoother by providing essential tools that empower consumers with knowledge and resources, thereby reducing the complexity associated with making such a significant investment.

Keeping Ahead of EV Market Trends

The fast-evolving EV market requires staying informed. EV.com’s dedicated EV news section keeps individuals and businesses updated on critical developments, including policy changes, technological advancements, and shifts in consumer behavior. With expert analysis and market forecasts, the platform helps everyone anticipate the EV market movements.

Building a Community for Sustainable Mobility

Beyond being an information hub, EV.com helps bring together EV owners, market experts, and others to share their experiences and support eco-friendly transportation efforts. EV.com stands out not only as a marketplace but also as a movement committed to promoting greener, cleaner mobility for the future.

EV.com is more than just a platform — it is a key player in the global shift toward electric vehicles. By offering expert knowledge, user-friendly tools, and a thriving community, EV.com ensures that the future of driving is not only sustainable but also exciting. For more insights on this evolving industry, visit EV.com and embark on your EV journey today.

Published by: Nelly Chavez