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Annette Sollars: A Strategic Visionary Building an Eyewear Empire

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Photo Courtesy: Annette Sollars

 By: Seraphina Quinn

In business, the  successful entrepreneurs are the ones who turn adversity into opportunity. They create value in ways that others overlook. That’s precisely what Annette Sollars, owner and operator of Eye Want, has been doing for nearly four decades. Now, she’s offering investors a chance to join her in building a thriving eyewear empire.

The Value of Expertise and Innovation

Let’s talk about experience and knowledge. Annette has spent 39 years in ophthalmology—39 years of mastering the industry. She’s not just selling eyewear; she’s offering a service built on a foundation of expertise. Certified in opticianry, she’s designed medical garments and devices, recently filing eight patents. Six of those are for medical devices and two are for tech startups. That’s what I call building assets.

Her businesses—Eye Want, Eyeporium Gallery (established in 2007), and Eyepothecary (launched in 2014)—aren’t just retail stores. They are brands that deliver a unique combination of health, art, and technology. Annette understands that success isn’t just about having a product to sell. It’s about creating an experience and providing value to customers. That’s how you build wealth.

Turning Adversity into Assets

Here’s where Annette’s story gets even more compelling. She’s faced tremendous personal challenges, battling rheumatoid arthritis and breast cancer. We’re talking about 38 surgeries and chemotherapy. Did she let that stop her? Absolutely not. She kept running her businesses, turning every obstacle into a stepping stone. This is exactly the mindset that separates the successful from the struggling. It shows potential investors that when they partner with Annette, they’re backing someone who doesn’t just endure; she thrives.

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Photo Courtesy: Annette Sollars

Recognition That Boosts Brand Equity

Investing in a business isn’t just about the numbers; it’s also about brand equity. Annette has positioned Eye Want as a brand with international recognition. She’s been featured in Elle and Playboy magazines, and she has fitted eyewear for celebrities like John Malkovich. Annette doesn’t just operate a business—she commands respect in her industry. She’s also taught courses in optics, reinforcing her reputation as a knowledgeable professional. That’s the kind of brand power investors need to pay attention to.

Franchising: A Wealth-Building Opportunity

Now, let’s get into why this matters for you as an investor. Annette has her sights set on franchising Eye Want. This isn’t just a chance to own a piece of a successful business. It’s an opportunity to build a stream of income that grows as the franchise expands. “As entrepreneurs, we build businesses to enrich the lives of others and ourselves simultaneously,” she says. That’s the key to financial freedom—creating systems that work for you while delivering real value.

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Photo Courtesy: Annette Sollars

A Plan Built on Transparency and Vision

Every good investment starts with a solid strategy. Annette is clear about her vision for Eye Want: to scale, sell, or pivot if needed. She’s not afraid to address the realities of business. It’s this level of transparency and foresight that makes her a trustworthy partner. She’s pursuing TEDx talks and targeting features in major platforms like Forbes and USA Today. These efforts aren’t just about press; they’re about building credibility and opening doors to new growth opportunities.

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Photo Courtesy: Annette Sollars

The Financial Mindset

Investing in Annette Sollars and Eye Want isn’t just about putting money into a business. It’s about partnering with a brand that’s built on real assets—expertise, resilience, and a proven track record. Eye Want is poised to become a major player in the eyewear market, and you have the chance to be part of that growth. Remember, wealth isn’t just about what you make; it’s about what you build. And Eye Want is a brand built to last.

Want to learn more about this franchising opportunity? Visit Eye Want’s website or follow @eye_want_eyewear on Instagram. This isn’t just an investment; it’s a step toward building an asset that can generate wealth for years to come.

 

Published by: Khy Talara

(Ambassador)

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