By: Drew Madison

Ever wondered why some ads convert like crazy while others barely make a splash? The Empathy Firm, led by brothers Grant Lira and Gavin Lira, has the answers you’ve been searching for. Their latest insights reveal how to supercharge your paid ads by leveraging online media features.

In a world inundated with advertisements, standing out is no easy feat. If you’re running paid ads to a landing page or a lead generation campaign, this advice from Grant Lira is for you. Understanding the behavior of potential clients is crucial. They don’t always click on your ad and immediately fill out a lead form. Instead, they often take a detour to Google your company and see what others are saying about you.

The Power of Organic Traffic and Credibility

Grant Lira emphasizes that even when running lead-generation ads on platforms like Facebook, Instagram, TikTok, or YouTube, your website’s organic traffic can spike. Prospects see your ad, get interested, but then they want to learn more about you first. This is where your online presence and media features play a pivotal role.

When potential clients Google your name, they should find credible, positive content. High-ranking articles, podcast features, and reviews are what you want to surface. Prospects typically search for terms like “YOUR COMPANY NAME” or “YOUR COMPANY NAME Reviews.” Ensuring these searches yield positive, high-ranking results is essential. This not only boosts your credibility but also lowers your cost per acquisition.

Creating Ads for Optimal Results

Now, let’s dive into the tactical advice for crafting ads that deliver outstanding results.

The Visuals:

1. Showcase Media Features: If you’ve been featured in major publications such as Forbes, Entrepreneur, or USA Today, include an “As Seen On Forbes” badge in the bottom right corner of your ad creative. This strategy works for both video and photo ads.
2. Video Ads: In video advertisements, mention your media features verbally and visually. For example, “This is the same system that got us featured in Forbes.” Accompany this with a screenshot of your Forbes feature.
3. Podcast Clips: If you’ve appeared on popular podcasts, use clips from these shows as ads. This can be particularly effective if your audience recognizes and trusts the podcaster.

The Copy:

1. Leverage Quotes: Use quotes from large publications or notable podcast hosts in your ad copy. For example, “This is why our six-step system is gaining national recognition. Here’s what Forbes had to say about us: ‘This can best be achieved through a six-step process that industry leaders Kat Maningo, Grant Lira, and Gavin Lira from The Empathy Firm have used to help create notable personal brands.’”
2. Highlight Media Mentions: Mention the media outlets and podcasts you’ve been featured in. For instance, “This is the same process I discussed on the top 100 ranked podcast, [PODCAST_NAME].”

Enhancing Landing Pages:

To maximize conversions on your landing pages, include an “As Seen On” section. Display the logos of the medium to large publications and podcasts that have featured your company. This visual proof of credibility can significantly improve your conversion rates.

Why This Approach Works

Grant Lira’s strategy leverages the power of social proof and third-party validation. People trust what others say about you more than what you say about yourself. By showcasing media features, you provide undeniable proof of your credibility and expertise. This builds trust and encourages prospects to take the next step.

Final Thoughts

Enhancing paid ads by leveraging online media is a smart, effective strategy. The Empathy Firm, under the guidance of Grant Lira and Gavin Lira, has mastered this approach. By understanding prospect behavior and strategically using media features, you can boost your ad performance and lower your cost per acquisition.

So, the next time you run a paid ad campaign, remember to incorporate these tactics. Let your media features speak for you, build trust with your prospects, and watch your conversion rates soar. As Grant Lira advises, “Why not have the ads do some work for you?”

Published by: Khy Talara

By: Quinn Bailey

Ever wonder how some businesses instantly make you feel confident about choosing them? Grant Lira, co-founder of The Empathy Firm, has a straightforward yet powerful approach to boosting customer confidence through online media features. Here’s how Grant Lira and his brother Gavin Lira, the dynamic duo behind The Empathy Firm, suggest you can use media coverage to create a lasting impression.

The Power of Visual Proof

In today’s digital age, an online feature in a reputable publication can be a game-changer for your business. But how do you maximize its impact? According to Grant Lira, it’s all about visibility. He recommends taking a screenshot of your online feature, including the image used, the title, and the first paragraph. This simple act of capturing and preserving the essence of the feature can be a cornerstone of your strategy.

Bringing Features to Life in Physical Spaces

Imagine walking into an office adorned with framed pictures of notable media features. Grant explains, “When people walk into a space that showcases media features, it’s like walking into a Five Guys restaurant and seeing all those positive reviews on the walls. It immediately makes you think, ‘This place must be good.’”

Creating a graphic from your online media feature and having it professionally printed and framed is a great way to bring this idea to life. Websites like Printful can make this process seamless, delivering high-quality framed pictures right to your door. Hanging these in your physical office can significantly enhance the trust and confidence of anyone who walks in.

The Zoom Background Advantage

But what if your business operates mostly online or you frequently conduct meetings via Zoom? Grant Lira has a solution for that too. He suggests using these media features as part of your virtual background during sales or client calls. This not only professionalizes your appearance but also subtly reinforces your credibility.

“When people see that you’ve been featured in reputable publications, it gives them more confidence in their decision to work with you,” Grant says. This is a tactic that can be easily implemented and can have a profound impact on how potential clients perceive you during virtual interactions.

Building Credibility Through Consistency

The Lira brothers emphasize the importance of consistency in leveraging media features. It’s not just about one-time visibility but creating a narrative of trust and excellence. Grant Lira believes that consistently showcasing your media features can have a compounding effect on your reputation. “The more you can visually reinforce your credibility, the more trust you build over time,” he notes.

Practical Steps to Get Started

To implement Grant Lira’s advice, start by collecting all your media features. Take high-quality screenshots and use graphic design tools or services to create appealing visuals. Print these through services like Printful, ensuring they are framed and ready to display.

Next, strategically place these framed features in your office where clients can easily see them. For virtual meetings, update your Zoom background to include these visuals. This dual approach ensures that whether clients meet you in person or online, they are constantly reminded of your credibility and expertise.

Conclusion

Leveraging online media features is more than just a bragging right; it’s a strategic move to build trust and credibility. Grant Lira’s insights highlight the power of visual proof in making a lasting impression on clients. By bringing your media features to life, both in physical spaces and online, you can create an environment that exudes confidence and professionalism.

Grant Lira and Gavin Lira’s practical advice through The Empathy Firm provides a clear roadmap for businesses looking to enhance their reputation. By consistently showcasing your media accolades, you can build a foundation of trust that attracts and retains clients.

Published by: Khy Talara