By: Drew Madison
Ever wondered why some ads convert like crazy while others barely make a splash? The Empathy Firm, led by brothers Grant Lira and Gavin Lira, has the answers you’ve been searching for. Their latest insights reveal how to supercharge your paid ads by leveraging online media features.
In a world inundated with advertisements, standing out is no easy feat. If you’re running paid ads to a landing page or a lead generation campaign, this advice from Grant Lira is for you. Understanding the behavior of potential clients is crucial. They don’t always click on your ad and immediately fill out a lead form. Instead, they often take a detour to Google your company and see what others are saying about you.
The Power of Organic Traffic and Credibility
Grant Lira emphasizes that even when running lead-generation ads on platforms like Facebook, Instagram, TikTok, or YouTube, your website’s organic traffic can spike. Prospects see your ad, get interested, but then they want to learn more about you first. This is where your online presence and media features play a pivotal role.
When potential clients Google your name, they should find credible, positive content. High-ranking articles, podcast features, and reviews are what you want to surface. Prospects typically search for terms like “YOUR COMPANY NAME” or “YOUR COMPANY NAME Reviews.” Ensuring these searches yield positive, high-ranking results is essential. This not only boosts your credibility but also lowers your cost per acquisition.
Creating Ads for Optimal Results
Now, let’s dive into the tactical advice for crafting ads that deliver outstanding results.
The Visuals:
- Showcase Media Features: If you’ve been featured in major publications such as Forbes, Entrepreneur, or USA Today, include an “As Seen On Forbes” badge in the bottom right corner of your ad creative. This strategy works for both video and photo ads.
- Video Ads: In video advertisements, mention your media features verbally and visually. For example, “This is the same system that got us featured in Forbes.” Accompany this with a screenshot of your Forbes feature.
- Podcast Clips: If you’ve appeared on popular podcasts, use clips from these shows as ads. This can be particularly effective if your audience recognizes and trusts the podcaster.
The Copy:
- Leverage Quotes: Use quotes from large publications or notable podcast hosts in your ad copy. For example, “This is why our six-step system is gaining national recognition. Here’s what Forbes had to say about us: ‘This can best be achieved through a six-step process that industry leaders Kat Maningo, Grant Lira, and Gavin Lira from The Empathy Firm have used to help create notable personal brands.’”
- Highlight Media Mentions: Mention the media outlets and podcasts you’ve been featured in. For instance, “This is the same process I discussed on the top 100 ranked podcast, [PODCAST_NAME].”
Enhancing Landing Pages:
To maximize conversions on your landing pages, include an “As Seen On” section. Display the logos of the medium to large publications and podcasts that have featured your company. This visual proof of credibility can significantly improve your conversion rates.
Why This Approach Works
Grant Lira’s strategy leverages the power of social proof and third-party validation. People trust what others say about you more than what you say about yourself. By showcasing media features, you provide undeniable proof of your credibility and expertise. This builds trust and encourages prospects to take the next step.
Final Thoughts
Enhancing paid ads by leveraging online media is a smart, effective strategy. The Empathy Firm, under the guidance of Grant Lira and Gavin Lira, has mastered this approach. By understanding prospect behavior and strategically using media features, you can boost your ad performance and lower your cost per acquisition.
So, the next time you run a paid ad campaign, remember to incorporate these tactics. Let your media features speak for you, build trust with your prospects, and watch your conversion rates soar. As Grant Lira advises, “Why not have the ads do some work for you?”
Published by: Khy Talara