By: Quinn Bailey
Ever wonder how some businesses instantly make you feel confident about choosing them? Grant Lira, co-founder of The Empathy Firm, has a straightforward yet powerful approach to boosting customer confidence through online media features. Here’s how Grant Lira and his brother Gavin Lira, the dynamic duo behind The Empathy Firm, suggest you can use media coverage to create a lasting impression.
The Power of Visual Proof
In today’s digital age, an online feature in a reputable publication can be a game-changer for your business. But how do you maximize its impact? According to Grant Lira, it’s all about visibility. He recommends taking a screenshot of your online feature, including the image used, the title, and the first paragraph. This simple act of capturing and preserving the essence of the feature can be a cornerstone of your strategy.
Bringing Features to Life in Physical Spaces
Imagine walking into an office adorned with framed pictures of notable media features. Grant explains, “When people walk into a space that showcases media features, it’s like walking into a Five Guys restaurant and seeing all those positive reviews on the walls. It immediately makes you think, ‘This place must be good.’”
Creating a graphic from your online media feature and having it professionally printed and framed is a great way to bring this idea to life. Websites like Printful can make this process seamless, delivering high-quality framed pictures right to your door. Hanging these in your physical office can significantly enhance the trust and confidence of anyone who walks in.
The Zoom Background Advantage
But what if your business operates mostly online or you frequently conduct meetings via Zoom? Grant Lira has a solution for that too. He suggests using these media features as part of your virtual background during sales or client calls. This not only professionalizes your appearance but also subtly reinforces your credibility.
“When people see that you’ve been featured in reputable publications, it gives them more confidence in their decision to work with you,” Grant says. This is a tactic that can be easily implemented and can have a profound impact on how potential clients perceive you during virtual interactions.
Building Credibility Through Consistency
The Lira brothers emphasize the importance of consistency in leveraging media features. It’s not just about one-time visibility but creating a narrative of trust and excellence. Grant Lira believes that consistently showcasing your media features can have a compounding effect on your reputation. “The more you can visually reinforce your credibility, the more trust you build over time,” he notes.
Practical Steps to Get Started
To implement Grant Lira’s advice, start by collecting all your media features. Take high-quality screenshots and use graphic design tools or services to create appealing visuals. Print these through services like Printful, ensuring they are framed and ready to display.
Next, strategically place these framed features in your office where clients can easily see them. For virtual meetings, update your Zoom background to include these visuals. This dual approach ensures that whether clients meet you in person or online, they are constantly reminded of your credibility and expertise.
Conclusion
Leveraging online media features is more than just a bragging right; it’s a strategic move to build trust and credibility. Grant Lira’s insights highlight the power of visual proof in making a lasting impression on clients. By bringing your media features to life, both in physical spaces and online, you can create an environment that exudes confidence and professionalism.
Grant Lira and Gavin Lira’s practical advice through The Empathy Firm provides a clear roadmap for businesses looking to enhance their reputation. By consistently showcasing your media accolades, you can build a foundation of trust that attracts and retains clients.
Published by: Khy Talara