Today, the migration business is one of the most demanded and promising areas of business activity. Millions of people leave their home countries in search of a better life and find themselves in constant motion. At the same time, the need to obtain various types of visas, as well as residence and work permits, forces migrants to turn to the professional services of immigration consultants.
We talked with Alexey Nevzorov, the owner of the Mircare immigration center, about the main rules for doing business in the field of visa services.
Alexey, we know that you organized your business even before the strong growth of immigration. Why did you choose this direction?
Indeed, we opened the business shortly before the growing need for immigration services. But I can’t see the future, but I analyze what I see well. Already in 2021, we realized that people need high-quality support when obtaining citizenship of other countries, temporary resident status, work visas and other documents of a similar nature – this is how the idea of creating a center and a team consisting of professional lawyers and consultants was born. And precisely because we created our center even before the surge of emigration, we managed to gain the necessary experience in all important issues.
It turns out that with “Mircare” today there is an opportunity to start a new stage anywhere in the world? Tell us about your professional success in this area.
Since 2021, we have mastered all the intricacies of obtaining a residence permit and citizenship in order to provide our clients with the best services. Today we offer 5 main destinations: UAE, USA, Turkey, European countries and repatriation programs, which allows you to choose the most suitable option for your needs.
The company works with 20 countries of the world, where we successfully apply for a residence permit and citizenship. Also, we do not stand still and are constantly expanding the list of destinations.
The Mircare team of experts today consists of 75 professionals who help at every stage of the process of obtaining the necessary documents. We care about our clients by providing the most available information so that everyone can make an informed decision. In 2022, we helped over 2,000 clients move, making them happy with our services.
Can you give as an example a few figures that would roughly show how profitable the migration business can be today?
Today, the average check for assistance in obtaining Romanian citizenship, for example, is 8,000 euros, or 12,500 euros for assistance in obtaining an O1 visa, and so on. And the main costs are only for marketing and for the office, there are no capital costs and investments in equipment as for a large manufacturing enterprise. This is a very profitable business if done right.
In your opinion, what are the most basic rules for the development of migration business in 2023?
The first and most important rule of the migration business is compliance with the law. Each participant in this industry should be aware of all the regulations that regulate activities in the field of migration. This can be both national legislation and international treaties and conventions.
Proper implementation of these regulations will help avoid various problems associated with breaking the law, as well as preserve the reputation of the company or professional in this field.
The second rule of the migration business is the rejection of illegal operations. Many companies and professionals are trying to attract customers by offering them quick and cheap paperwork to move to another country without taking into account the specifics of the law. However, this can lead to serious consequences, not only for the client, but also for the company or specialist.
It should also be noted that migration legislation changes frequently and can be quite complex. Therefore, it is worth maintaining your professionalism and not engaging in entrepreneurial activities in those areas in which you are either insufficiently competent yourself or do not have a competent team.
The third rule of the migration business is to listen to your clients. They are key players in the industry, so understanding their needs and expectations is critical to success.
In the conditions of strong competition in the migration services market, effective marketing and business promotion is a key success factor, right? Tell us about what today can help the company attract new customers, retain existing ones and increase profitability?
The first thing you need to do to form a successful migration marketing strategy is to define your target audience. Each client has its own characteristics and needs, so it is important to choose the right communication channels for each of them. For example, if you specialize in providing services to migrant students, then your target audience will be people aged 18 to 30 years. In this case, you can use social networks and student communities on various online platforms to promote your services.
Another important element of successful marketing is building a recognizable brand. A good brand can help a company stand out in the market and attract new customers. To create it, you need to define a unique offer, that is, those factors that make your company special. For example, if you specialize in migration services for families, then your unique offer may be an individual approach to each client and the possibility of obtaining discounts when moving with the whole family.
Another way to promote migration business services is to participate in events and conferences. And don’t forget the importance of customer reviews for successful marketing. Positive reviews will not only help attract new customers, but also increase the credibility of your company.
Alexey, what should entrepreneurs in the immigration business pay attention to in order to succeed?
First of all, you should always be ready for surprises, build flexible business processes and strategies. Immigration services are about constant changes not only in international politics, which, of course, leaves a very strong imprint and strongly affects the market, but also about internal changes in the legislation of countries. Today, many states are becoming more and more loyal to the founders of startups, specialists working remotely, the so-called “digital nomads”. Therefore, new opportunities constantly appear on the market, and old programs are closed – you need to be prepared for this so as not to get lost in the moment and quickly rebuild your development vector. And, of course, as in any complex and flexible business, it is necessary to assemble a team of strong professionals who love their job and are ready for constant change.
