Apple’s latest event, called “California Streaming,” saw the launch of several new product lines for the esteemed tech company, including its much-awaited new flagship phone series, the iPhone 13 series. The all-virtual event introduced the next generation of iPhone models, as well as the Apple Watch Series 7.
After a keynote from Apple CEO Tim Cook, Apple kicked off its fall product event by getting right into the product announcements. They announced a new iPad and iPad mini, the Apple Watch Series 7, the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and the iPhone 13 Pro Max.
The iPhone 13 lineup includes four models, much like the iPhone 12 series, but with smaller notches, bigger batteries, and a faster A15 Bionic chipset, which is the fastest CPU in any smartphone. The new A15 Bionic chipset uses 5-nanometer technology and includes 15 billion transistors, a 6-core CPU and a 4-core GPU. The technology will give the iPhone improved machine learning capabilities, such as real-time video analysis and the ability to analyze text in photos.
Despite all the rumors about improved camera features during the iPhone 13 launch, the average person probably won’t notice much of a difference from the iPhone 12’s camera.
A significant differentiator, however, is the improved battery life of the iPhone 13 and iPhone 13 mini models. These better and larger batteries last up to an hour and a half longer than that of the iPhone 12. The iPhone 13 also has a smaller notch at the top of its screen, which means that the display will be bigger compared to previous models of the flagship device.
Other updates include a more efficient display and an option called Cinematic Mode, which is like the popular Portrait mode feature but for videos. The iPhone 13 mini will start at $699 for 128 GB (more storage for its base model than ever before), and the iPhone 13 will cost $799, starting with 128 GB. The smartphones come in five new colors: pink, blue, black, white, and red.
Apple is also adding massive storage capacities to the iPhone 13 Pro by introducing a brand-new 1 Terabyte option. The 1 TB iPhone 13 Pro will be available in addition to the already existing 128 Gigabytes, 256 Gigabytes, and 512 Gigabytes editions of the device.
The 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max feature the same A15 Bionic chip as the iPhone 13 and iPhone 13 mini. But it also packs in a five-core CPU, promising 50% faster graphics, which should appeal to many gamers. The iPhone 13 Pro devices also feature a bright Super Retna XDR display with a faster refresh rate and all-day battery life.
The iPhone 13 Pro and iPhone 13 Pro Max start at $999 and $1,099, respectively, and come in four different colors, namely graphite, gold, silver, and sierra blue.
The all-virtual event saw a massive audience of over 2 million viewers watching on YouTube. Once the announcements were made, Apple CEO Tim Cook returned to the stage in an empty auditorium to wrap up the event and the company’s announcement, exiting to another montage of beautiful California landmarks, “California Streaming” indeed.