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Nicotine Pouch Market Sees Growth; Vape Sales Slow Down

Nicotine Pouch Market Sees Growth; Vape Sales Slow Down

E-cigarette sales have slowed in the first few weeks of 2024. This report notes that vape sales fell 11.3% in the two-week period ending on January 13 and 10.7% during the four-week period. Changing consumer habits, consumer finances, and flavor bans have shifted people away from the e-cigarette market. Consumers are more selective in their purchases and turning to more affordable alternatives. Among the more popular vaping alternatives are modern oral tobacco and smokeless products, which include nicotine pouches. These products have seen much market growth as vape sales decline; smokeless tobacco grew 12.1% in the two-week period and 13% in the four-week period. With nicotine pouches and other smokeless alternatives emerging in the market, the slowing sales of vapes may continue.

What are nicotine pouches?

Nicotine pouches are small packets that contain nicotine, flavorings, and other ingredients. Users tuck a pouch under the lip to absorb the nicotine for up to 60 minutes. They are also smoke-free and contain no tobacco, either deriving the nicotine from the plant or using manufactured synthetic nicotine. Many users use them as a smoking alternative since they are smokeless and tobacco-free, allowing them to enjoy a dose of nicotine and curb cigarette or vape cravings without worrying about the harmful health effects they cause.

The appeal of nicotine pouches

One reason why nicotine pouches are becoming a more popular alternative is that they’re convenient and easy to use, especially in public, since they face little to no regulations and won’t be a public disturbance. Users don’t have to worry about smoke, odors, or spitting. Certain brands have also ensured that the pouches stay discreet. Nicotine pouch brand On! has become a top name thanks to the ultra-compact mini-dry format of its pouches, which makes them invisible under the lip and doesn’t cause excessive drip. Read more here to find out about On! and what makes them one of the top brands in the market. 

The lack of smoke and tobacco is a significant part of the appeal of nicotine pouches, but many gravitate toward them for the pleasant experience they offer. There are many nicotine pouch brands offering a vast selection of flavors and nicotine levels, allowing users to create a unique and personalized experience. Vape users may find the wide range of tastes appealing, especially with vape flavors being more heavily regulated or banned. Standard tastes like wintergreen and citrus are popular choices, while more exotic flavors like coffee and cinnamon can appeal to smokers with more adventurous palates. For those who may not be too keen on the flavors, some nicotine pouch brands like ZYN offer tobacco-flavored pouches without actual tobacco. It can replicate the taste one might expect from cigarettes or vapes. Click here to learn more about ZYN’s Tobacco-Flavored Nicotine Pouch.

A change in sentiments

There are many reasons for the slowdown in vape sales and the rise of nicotine pouches, but a major factor is the shifting of consumer habits and preferences. E-cigarette users may be buying fewer vapes or liquids out of concern for finances. Nicotine pouches are a cheaper alternative compared to e-cigarettes and cigarettes, making them an increasingly popular option. A growing concern about vapes’ health impacts and long-term effects is also shifting sentiments. Nicotine pouches are a reduced-risk alternative in this regard since smoke and tobacco are not produced by the pouches. This is also compounded by the emerging interest in wellness and self-care; consumers are becoming more intentional about what products they buy to ensure they’re in tune with what their bodies need. If e-cigarettes aren’t contributing to their well-being, they’ll shift to something that has fewer risks. Check out this post to read more about nature’s lessons on wellness and how people learn to trust and listen to their bodies. 

Nicotine pouches are quickly emerging as a popular alternative to vaping and smoking. With more people being conscious of health and finances, the pouch market may continue to see more growth while e-cigarette sales may still see a slowdown.  


Disclaimer: Cigarette Smoking and Vaping exposes the user to the toxic and addicting effects of Nicotine and may not be used by children, women who are pregnant or breastfeeding, or persons with or at risk of heart disease, high blood pressure, diabetes or taking medicine for depression or asthma.


Published By: Aize Perez

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