By: Maria Williams

Establishing and maintaining a healthy workplace culture is a complex and ongoing challenge for any business leader. While a company might appear to have a solid culture, it’s not uncommon to discover underlying issues that hinder the creation of a truly productive and healthy environment. Asteria HR, with a combined 35+ years of experience in human resources leadership, offers a comprehensive solution that aligns with the strategic goals of businesses. 

Recognizing the Need for a People-First Approach 

Before founding Asteria HR, Amber Fidler and Victoria Berrios gained extensive experience in human resources across various industries and states, where they observed firsthand that in many corporate settings, people-focused policies were often an afterthought. This oversight frequently led to employees being undervalued and company cultures that were misaligned with their business objectives.

Their journey together began at a startup in Portland, Oregon, where they recognized that a values-driven organization could achieve both a thriving culture and potential profitability. This realization became the cornerstone of Asteria HR’s mission: to prioritize people as the driving force behind business success.

Seizing the Opportunity for Organizational Improvement

Without a robust HR foundation, organizations often grapple with challenges related to employee engagement, communication, productivity, and retention. These issues, coupled with policy inconsistencies, can leave a company vulnerable to legal liabilities and hinder long-term success. Amber and Victoria saw the potential to help growing companies by establishing clear policies and people strategies that not only mitigate risks but also foster a positive and profitable workplace culture.

Asteria HR provides a remote team of seasoned HR experts who work collaboratively with leadership to address these challenges, ensuring that businesses have the support they need to build a strong and sustainable organizational framework.

Crafting the Ideal Workplace

Asteria HR specializes in guiding startups and emerging businesses toward cultivating a strong workplace culture grounded in clear values. From talent acquisition and retention strategies to culture development and market-specific services, Asteria offers a holistic approach to HR. 

Asteria’s CEO, Amber Fidler, explained, “We partner with organizational leadership to envision their ideal workplace and then develop tailored policies and procedures to bring that vision to life.”

The Asteria team prides itself on being agile, empathetic, and non-judgmental, recognizing the unique growing pains that new businesses face.  

Many companies face hidden challenges that can escalate into significant problems if left unaddressed. Asteria excels at identifying these issues, particularly in areas where businesses may lack awareness of specific laws and procedures.

“You don’t know what you don’t know,” an Asteria team member shared. “One of our clients was unknowingly mishandling mileage reimbursements. We stepped in, developed and implemented a clear mileage reimbursement policy, and crafted a communication strategy that led to substantial cost savings, improved employee clarity, and ensured the organization’s compliance.”

HR That Benefits Both Employers and Employees

Asteria HR operates with a dual focus: safeguarding businesses from unnecessary costs and ensuring that employees are treated fairly and equitably. The team’s expertise in project and organizational management, coupled with their extensive industry experience, has earned them national recognition.

At the heart of Asteria’s success is its unwavering commitment to a people-focused approach. This value permeates every aspect of their work, from interactions with entry-level employees to high-level executives. By leveraging the founders’ vast experience, Asteria crafts policies that nurture a culture of empathy, insight, and mutual respect.

Asteria’s Success Promise

Photo Courtesy: Asteria HR

Asteria’s HR consulting services stand out for their significant impact on client success. By identifying both strengths and areas for improvement, Asteria empowers businesses to adopt sustainable, forward-thinking practices that drive long-term growth and foster a thriving team. 

With Asteria HR as a partner, companies can confidently pursue their business goals, knowing that they have a strong, people-first foundation in place.

Published By: Aize Perez