Are you using social media to its fullest potential to showcase your accomplishments? Grant Lira of The Empathy Firm, along with his brother Gavin Lira, has some powerful insights on how to leverage online media features to build your authority and credibility. Here’s a breakdown of their expert advice.
First Impressions Matter: Crafting Your Bio
Your social media bio is like a digital handshake; it needs to leave a strong, lasting impression. The Lira brothers emphasize the importance of controlling the narrative. As Grant Lira says, “Smart people want to be judged, but only in the box they control.”
When someone lands on your profile, they make quick judgments based on what they see. Your bio should highlight your achievements to guide these judgments in a favorable direction. Grant Lira and Gavin Lira recommend including phrases like:
- Featured in Forbes, Entrepreneur, Inc.
- Podcast Features Linked Below
- Press Features Linked Below
Those using lines about linked content suggest utilizing a Linktree, with your website at the top, followed by your press and podcast features.
The Power of Posts: Combining Visuals and Content
When posting on social media, content must be both educational and engaging. Highlight your credibility by sharing media features or major podcasts you’ve participated in. However, don’t just post a screenshot of an article. Social media algorithms tend to limit the reach of text-heavy images.
Instead, pair a visually appealing snippet of the feature with a good image of yourself. This approach works well with algorithms and effectively showcases your accomplishments.
Additionally, pinning significant posts to your profile ensures new visitors first see your major achievements.
Captions that Connect: The Art of Humble Storytelling
Captions can make or break your posts. The Lira brothers advocate for a storytelling approach to avoid coming off as boastful. Consider these two sentences:
- I own a home in a gated community.
- When I was behind on rent, I would walk past gated communities and wish to have a friend who lived there someday. Now, I own a home in a gated community.
The second sentence pairs an achievement with a relatable struggle, creating a more engaging and humble narrative. Social media users prefer relatable stories over outright bragging.
For a practical example of this approach, check out this Instagram post: Example Caption.
Maximizing Video Content: Repurposing for Multiple Platforms
If you’re featured on podcasts, don’t let that long-form content go to waste. Grant and Gavin suggest repurposing it for social media. Extract snippets to create engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Snapchat Stories.
TikTok Tips: Tailoring Content for the Platform
TikTok isn’t just for kids. If you’re venturing into this platform, tailor your content to its audience. Educational content performs well here and can be repurposed across other platforms that favor short-form video content. These posts help grow your following, engage prospects, and attract talent organically.
Final Thoughts
Having employed these social media strategies for their own business, The Empathy Firm, Grant Lira and Gavin Lira are confident in their effectiveness. After all, they’ve witnessed it firsthand. By following their advice, you, too, can successfully leverage social media to highlight your accomplishments and build an authoritative online presence.
Remember, the goal is to create a favorable first impression, engage your audience with educational content, and tell relatable stories. The right approach can significantly enhance your social media impact through well-crafted bios, strategic posts, engaging captions, or repurposed video content.
Published by: Martin De Juan
