A Refreshing Pivot: The Story of 3 Startup Veterans Who Ditched Burnout for Wellness and Built NATPAT

Market Daily Staff on February 6, 2024

In the unpredictable wake of COVID-19, three tech startup enthusiasts found themselves questioning the relentless pursuit of success that often led to burnout. Disenchanted by the industry’s demands and seeking a rejuvenating change, this trio decided to redefine their trajectory. Little did they know that this leap of faith would birth NATPAT, not just a brand but a testament to rediscovering joy in simplicity.

From Burnout to Brilliance

As the pandemic unfolded, Michael Jankie, Gary Tramer, and Andrei Safonau, all seasoned in the high-pressure world of tech startups, decided they had had enough. Burnt out and weary, they craved something more meaningful than endless lines of code and sleepless nights. Fuelled by a shared desire to create a positive impact, they embarked on a journey that would take them from the brink of exhaustion to the forefront of wellness innovation.

A Pivot into Wellness

The trio’s collective dissatisfaction with the tech industry became the catalyst for NATPAT. Drawing inspiration from personal experiences, Michael, Gary, and Andrei envisioned a brand that simplifies wellness. NATPAT was born not out of a boardroom strategy but from a desire to solve a simple yet profound problem – the discomfort caused by mosquito bites.

A Refreshing Pivot: The Story of 3 Startup Veterans Who Ditched Burnout for Wellness and Built NATPAT

Photo Courtesy: NATPAT

The Birth of NATPAT: Wellness Reimagined

NATPAT’s journey began in the most unexpected place – the family backyard. Faced with the frustration of mosquito bites affecting their children’s outdoor play, Michael and Gary decided to merge their tech-savvy backgrounds with a quest for wellness solutions. The result? Wellness-infused stickers that provide a simple yet effective defense against mosquito bites, encapsulating the essence of NATPAT’s commitment to simplicity and well-being.

Building Joyful Partnerships

Recognizing the need for a fresh perspective, NATPAT sought partnerships that aligned with their values. Instead of opting for the conventional path, they chose collaborations that promised not just growth but also joy. The brand’s unique approach to partnerships reflects its founders’ belief that business success should be enjoyable and fulfilling.

Simplicity in Wellness Advertising

Having experienced the pressures of advertising in the tech realm, the founders invested tens of millions of dollars in NATPAT’s advertising, reshaping the narrative of wellness marketing. Rejecting complexity, they embraced simplicity, making wellness not just a goal but a joyful journey that everyone could relate to.

NATPAT: Bigger Than Business

NATPAT’s rise from tech burnout to wellness trail blazers isn’t just a success story – it’s a testament to the transformative power of simplicity. Through their journey, Michael, Gary, and Andrei have not only redefined their careers but also reinvented the wellness landscape. NATPAT is not just a brand; it’s a reflection of the founders’ commitment to rediscovering joy in business, proving that the pursuit of well-being can be as simple as a sticker.

Recognizing the need for a fresh perspective, NATPAT pursued partnerships aligned with their values. Rather than following conventional paths, they opted for collaborations promising both growth and joy. The brand’s unique approach to partnerships mirrors its founders’ belief that business success should be enjoyable and fulfilling.

Having experienced the pressures of advertising in the tech realm, the founders invested substantial resources in NATPAT’s advertising, reshaping the narrative of wellness marketing. Rejecting complexity, they embraced simplicity, portraying wellness not just as a goal but as a joyful journey accessible to everyone.

NATPAT’s journey from tech burnout to wellness trailblazers extends beyond mere business success; it serves as a testament to the transformative power of simplicity. Michael, Gary, and Andrei have not only redefined their careers but also reinvented the wellness landscape. NATPAT isn’t just a brand; it’s a reflection of the founders’ commitment to rediscovering joy in business, proving that the pursuit of well-being can be really simple.

Published by: Aly Cinco

Robert J. Smith: A Master Storyteller and Creator of Smith Comics

Market Daily Staff on February 6, 2024

By: John Schuck

Robert J. Smith, a talented author, and the mastermind behind Smith Comics, has captivated readers of all ages with his thrilling stories and vivid imagination. With his debut release, “Short Attention Span Dan in Trouble? What Trouble?”, Smith has managed to capture the hearts of elementary school students and create a buzz in the literary world. Let’s delve into the captivating world of Robert J. Smith and his exceptional creations.

Smith Comics is a production company founded by Robert J. Smith, an accomplished writer and holder of a Master of Fine Arts degree. The company aims to entertain and inspire readers through engaging and exciting storytelling. The Amazon Author page of Robert J. Smith showcases his two popular creations, “The Adventures of Insuranceman” and “Short Attention Span Dan.” These extraordinary series have garnered a significant following and have left readers eagerly awaiting the next installment.

“Short Attention Span Dan in Trouble? What Trouble?” has become a favorite among elementary school students who have had the pleasure of benefiting from Robert’s consistent volunteer visits. The story revolves around Dan, an ironworker with a short attention span, who becomes a hero when he saves the orphans of Happyville from a disastrous building collapse. This tale of bravery and resilience resonates with young readers, instilling in them a sense of courage and the belief that anyone can be a hero.

Robert’s inspiration for Issue #1 in the “Short Attention Span Dan” series stems from his family’s rich history in the ironworking profession. His father, Robert J. Smith II, his grandfather, Paul M. Meunier, and his cousin, Mark A. Mitchell, were all ironworkers. Their dedication and hard work have served as a driving force behind the creation of this remarkable series.

Currently, Smith is collaborating with animators to bring the first short in the “Short Attention Span Dan” cartoon series to life. This exciting venture will allow fans to experience the adventures of Dan in a whole new medium. In addition to the initial short, Smith has other episodes in the works, including “The Great Houdan,” where Dan becomes a magician, and “Wild Thing, You Move Me,” where Dan showcases his incredible skills as a furniture mover at Wild Thing Movers.

“Robert J. Smith Productions is thrilled with the reception that Smith Comics has received with Issue #1 of our Short Attention Span Dan series!” expresses Robert J. Smith, MFA. The success of Smith Comics can be attributed to Robert’s innate ability to create relatable characters and compelling stories that resonate with readers from all walks of life.

To stay connected with his readers and fans, Robert J. Smith maintains a strong online presence through various social media platforms and websites. His official website, robertjsmith.com/, offers a comprehensive overview of his work and updates on upcoming releases. Additionally, fans can visit smithprofits.com/ and robertjsmithproductions.com/ to explore more about Smith Comics and Robert’s creative endeavors.

As an industry expert, Robert J. Smith has shared his insights and knowledge through his Forbes Expert Articles, which can be found at tinyurl.com/RJSmithForbesExpertArticles. His expertise in the field of storytelling and comic book production has solidified his reputation as a visionary in the industry.

Robert J. Smith’s talent and passion for storytelling have allowed him to create a vibrant universe through Smith Comics. With his captivating characters and imaginative tales, he continues to inspire readers of all ages. As we eagerly await the next installment in the “Short Attention Span Dan” series and the exciting developments in Smith Comics, it is clear that Robert J. Smith’s contributions to the world of literature and entertainment are far from over with many of Dan’s stories to come!

Published by: Martin De Juan