By: Heather Holmes

Adventure-Driven Wellness Brand Continues Growth with Strategic Retail Partnerships, Offering Supplements to Health-Conscious Consumers Nationwide.

San Diego, CA / August 2025 – TRUWILD, the California-based clean supplement brand designed to help people feel and perform better every day, announces a significant retail expansion, bringing their nature-powered formulas to over 150 retail locations across California and expanding markets. The brand’s growing presence reflects the increasing demand for transparency in the supplement space, with research showing that 81% of shoppers now consider it important to purchase clean-label products. The company has recently secured partnerships with additional Bristol Farms locations and Healthy Edge Group retailers, marking a milestone in making clean, potentially effective supplements accessible to adventure-minded consumers.

Founded by Zac Curhan, whose upbringing with a doctor father and nutritionist mother instilled a deep understanding of real nutrition, TRUWILD emerged from frustration with an industry where artificial ingredients are commonplace. The company’s mission to restore true health to the fitness community has resonated strongly with active consumers seeking transparency and authentic performance benefits.

“We’re excited to be expanding our retail presence in stores that health-conscious families already trust,” said Zac Curhan, Co-Founder and CEO of TRUWILD. “People are increasingly looking for something clean, functional, and enjoyable to take. We’re here to provide exactly that.”

This retail expansion brings TRUWILD’s complete line of clean supplements closer to active individuals and outdoor enthusiasts across key markets. TRUWILD offers a comprehensive range of clean supplements designed for active lifestyles:

• Hydrate: Sugar-free electrolyte drink mix with ocean minerals and amino acids for hydration and muscle recovery.

• Motion (Energy & Pre-Workout): Natural pre-workout fuel with functional mushrooms for mind and body, along with trademarked ingredients for energy and focus.

• Wild Greens: USDA Organic superfood blend with 22+ ingredients for daily detox, gut health, and immune support.

• Recovery: Organic Turmeric curcumin with anti-inflammatory properties to assist muscle repair and potentially reduce soreness.

All TRUWILD products are formulated with real, functional ingredients and zero artificial additives, fillers, or synthetic compounds. The company’s commitment to clean formulations has earned strong loyalty among the growing community of health-conscious consumers aged 25-45 who prioritize both performance and ingredient transparency.

“Our approach has always been about combining science-supported performance with nature-powered formulas,” noted Curhan. “We don’t sell exaggerated claims — we sell products you can experience the benefits of, made from ingredients you can trust and understand.”

The retail expansion supports TRUWILD’s broader mission of making clean nutrition accessible to active individuals who seek to avoid compromising between effectiveness and purity. With a target demographic that includes young professionals, fitness enthusiasts, and outdoor adventurers, the brand has found particular success in health-focused retail environments and communities that value authenticity.

TRUWILD’s growth comes at a time when the clean supplement movement is gaining significant momentum. The global dietary supplements market is projected to reach $410.46 billion by 2034, with much of this growth driven by consumer demand for cleaner, more transparent products that align with active lifestyles.

Photo Courtesy: Truwild

The company’s retail strategy focuses on building relationships with stores that share its values around health, transparency, and community. Rather than pursuing mass-market distribution through traditional channels, TRUWILD has chosen to work directly with retailers who understand and serve health-conscious consumers seeking premium, clean alternatives to conventional supplements.

Beyond retail expansion, TRUWILD continues to innovate in the clean supplement space. The company recently launched a new Hydrate flavor and is developing additional products designed to support the specific needs of outdoor enthusiasts and active individuals. Their commitment to continuous improvement and customer feedback ensures that each new product maintains the same standards of clean ingredients and proven effectiveness.

“Built for Adventure” isn’t just a tagline for TRUWILD—it represents a comprehensive approach to creating supplements that fuel movement, wellness, and outdoor performance every day. The brand’s authentic commitment to this philosophy has created a growing community of loyal customers who share their values around clean living and authentic performance.

As more consumers prioritize ingredient transparency and seek brands that align with their values, TRUWILD’s retail expansion positions the company to meet growing demand for clean supplements that support active lifestyles. The brand’s focus on authentic relationships, both with retail partners and consumers, reflects a broader shift in the supplement industry toward transparency and community-driven growth.

“Our goal has always been simple,” said Curhan. “Create clean, effective supplements that help people live better and adventure further. This retail expansion allows us to reach more families and individuals who share our commitment to real health and authentic performance.”

TRUWILD products are now available in over 150 retail locations, including Bristol Farms, Healthy Edge Group retailers, natural health stores, and select gyms, as well as through their direct-to-consumer website and Amazon. To learn more about TRUWILD’s clean supplement line and find retail locations, visit www.truwild.com.

About TRUWILD

TRUWILD is a clean supplement brand built to help people feel and perform better every day. Founded by Zac Curhan, whose upbringing with a doctor father and nutritionist mother instilled a deep understanding of real nutrition, TRUWILD emerged from frustration with an industry loaded with artificial ingredients and fake promises. The company’s mission is to empower individuals and restore true health to the fitness community by confronting dishonest practices and providing science-supported formulas that taste great and work.

From hydration and energy to gut health and recovery, TRUWILD products are made with real, functional ingredients and zero fake additives. Built for adventure and designed to fuel movement, wellness, and outdoor performance every day, TRUWILD combines science-supported performance with nature-powered formulas for active individuals who seek to avoid compromising between effectiveness and purity. TRUWILD is available through multiple channels, including Amazon, direct-to-consumer, and over 150 retail locations across California and expanding markets.

Press Contact

Heather Holmes

1+(828)332-5307
publicityforgood.com

Disclaimer: The information provided in this article is for general informational purposes only. The claims made about the benefits of TRUWILD products are based on ingredients commonly associated with specific effects, but individual results may vary. The statements in this article have not been evaluated by the Food and Drug Administration (FDA). TRUWILD products are not intended to diagnose, treat, cure, or prevent any disease. Always consult with a healthcare professional before making changes to your diet or supplement routine.