Image commercially licensed from: Unsplash
Musical artists are driven to create unique music, sharing their life stories and insights to inspire people going through similar ordeals. However, the road to a successful music career is filled with trials and tribulations. While the process of producing a hit is a struggle in itself, artists are faced with the challenge of finding the right audience they can share their music with. Logan Simmons and Zach Conley, two visionaries and music lovers, were aware of the problem that most budding artists faced and sought to find a solution, culminating in the birth of their agency, Volume Digital.
Volume Digital is a full-service marketing agency designed to help rising names in the music industry make great leaps in their career through music marketing. The brand is focused on getting its clients to promote their music releases, ensuring the momentum they need to succeed. Volume Digital also supports independent artists, record labels, and collectives to develop their brand, scaling their digital footprint across digital platforms.
Co-founders Logan Simmons and Zach Conley formulated their brand after recognizing the problem in the music industry. With their experience as entrepreneurs, the duo set out to build Volume Digital by utilizing their social media and influencer marketing expertise. As a result, they were able to get their company off to a good start, attributing their success to their background.
Logan Simmons’ career started early at fifteen years old. He accredits his knowledge to his uncle, who took Simmons with him making antique toy sales. “I’d travel and help host toy-buying events where we would buy inventory from locals in cities across America and then list them on eBay,” shared Simmons. Their time together gave him the fundamentals of sales and online marketing. Additionally, Simmons recalls that the experience taught him that there were life-changing possibilities of working for himself and entrepreneurship as a whole.
Zach Conley’s career started a little later at twenty-one, when he worked as a digital marketing expert for several major record labels, helping their signed acts develop a digital footprint. His job description would include helping the artist the labels signed create their social media presence, helping them share their music and create an organic buzz. He and Simmons would later meet in late 2017, building a solid partnership and sharing the same sentiments that eventually lay Volume Digital’s foundation.
Putting their experience, knowledge, and skills together, Logan Simmons and Zach Conley took an idea and transformed it into a top-of-mind service agency renowned for its efficient music marketing campaigns.
“It has never been easier to start a digital business and/or be an independent artist,” Simmons shared, “We have great accessibility to reach mass audiences and a customer base compared to any generation prior to us.”
While Volume Digital has quickly established itself as a powerhouse in the music industry, Simmons and Conley are enthusiastic about its future. They foresee the company advancing into music technology, providing clients with self-service marketing automation systems with cutting-edge technology. The duo also revealed that they strive to create new platforms where artists can market themselves, breaking free from the traditional agency, marketing representative, or label.
Learn more about Volume Digital by visiting their official website.
