By: Heather Holmes
The Hermit, a company rooted in a passion for sustainable seafood and global culinary exploration, highlights this paradox. Its founder, Steve Shonts, who spent three years immersed in Asian culture, witnessed firsthand the omnipresence of squid and squid jerky. From lively street carts in Thailand where fresh squid is grilled and tenderized by machine on demand, to extensive supermarket aisles dedicated solely to dried squid varieties in bustling Bangkok, its popularity is undeniable. The diversity of squid preparations deepens even further in nations like Japan, Taiwan, Hong Kong, and Korea, showcasing its incredible versatility.
A World of Flavors: Squid Jerky Across Cultures
The methods of preparing and consuming squid jerky vary remarkably by region, reflecting distinct culinary traditions:
Southeast Asia: Often seen grilled or roasted, then pounded or rolled to tenderize. It can be enjoyed plain, seasoned with chili and lime, or served with sticky rice. Street vendors are common, where customers select fresh squid for immediate preparation.
Northeast Asia: Dried squid is a hugely popular snack. In Japan, surume (dried squid) is a classic accompaniment to sake. In South Korea, ojingeochae bokkeum (stir-fried shredded dried squid) is a common side dish. China features various spiced, shredded, or roasted dried squid snacks. These often come in sweet, savory, or spicy flavors.
Scandinavia: Dried fish products, including dried squid or cuttlefish, have historical roots as a durable food source for fishermen and travelers. They are typically simply dried and consumed as a chewy, savory snack, sometimes with butter.
Eastern Europe: Dried calamari, often shredded and salted, is a popular snack frequently consumed with beer. Its chewy texture and savory flavor make it a favored accompaniment in pub settings.
Latin America: While not as universally consumed in dried form as in Asia, squid is a prominent seafood. Dried and salted varieties can be found in some coastal areas, often incorporated into stews or rehydrated for specific dishes, showcasing regional adaptations of preservation.
These diverse approaches demonstrate how a single ingredient can be embraced and transformed to fit myriad cultural palettes and consumption habits, showcasing its broad culinary appeal far beyond Western perceptions.
The American Paradox: A Sustainable Protein Overlooked
The Hermit’s existence is born from a realization of a profound paradox in the American seafood market. While squid is the largest catch of the California fisheries, and is recognized as a highly sustainable, wild-caught seafood protein, very little of this abundant resource is consumed domestically in the dried form. Instead, almost all of the U.S.-caught squid is shipped to Asia.
This is particularly perplexing given the inherent advantages of squid as a protein source. Nutritionally, it is lean, high-protein, and very clean, notably low in mercury compared to other seafoods. Its sustainable profile, often being MSC (Marine Stewardship Council) certified, aligns perfectly with growing consumer demand for environmentally responsible food choices.
Photo Courtesy: Steve Shonts / The Hermit
The Hermit’s Mission: Bringing Global Delights Home
The inspiration for the company solidified after the founder’s three years living in Asia, where squid and squid jerky were ubiquitous, fresh, and celebrated. Witnessing vibrant street carts where customers could select a squid to be grilled and tenderized in a machine, or Browse expansive supermarket aisles dedicated solely to dried squid, underscored the missed opportunity in the U.S.
From Thai Street Carts to U.S. Tables: A Taste of Global Culture
By reintroducing this highly sustainable wild-caught seafood protein to the domestic market, The Hermit is not just selling a snack; it’s promoting a healthier, more adventurous, and more sustainable way of eating. It’s a culinary revolution that starts with a simple, delicious piece of squid jerky, inviting Americans to savor a taste of the world while supporting local fisheries and a cleaner planet.
Embark on a global flavor journey with a sustainable, nutritious snack and discover The Hermit’s authentic squid jerky, bringing a world-favorite, wild-caught protein to your palate. Visit www.thehermit.com to explore their products and redefine your snacking experience.
