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The Future of Digital Launches: An Interview with Cristiano Oliveira From Brazil

Cristiano Oliveira
Photo Credited to: Cristiano Oliveira

The online education market has never been as promising as it has in the past 2 years. With the proliferation of technology and an unprecedented transformation in the way we consume content, it’s never been more crucial to understand the direction of the market to remain relevant and competitive. To shed light on this, we spoke with expert Cristiano Oliveira. Cristiano is an important expert in digital launches in Brazil. Brazil is one of the most important markets for digital products in the world . Here’s what he had to say:

Question: Cristiano, you mentioned that the online education market has undergone significant changes in recent years. Can you tell us more about that?

Cristiano Oliveira: “The online education market has changed a lot in recent years. In 2013, we witnessed the massive emergence of this market in the format we recognize today. Back then, it was simple. You could record content with a cell phone, upload it to a platform, and voila, you were selling. However, in 2018 and 2019, just selling these products wasn’t enough anymore. It became essential to establish a pre-relationship with the audience, positioning oneself as a trustworthy educator before selling.”

Question: And how did the 2020 pandemic impact this market?

Cristiano Oliveira: “In 2020, with pandemic restrictions, selling online became incredibly easy. People were confined to their homes, seeking online learning options. Almost any promise made was accepted. But after the pandemic, we saw a maturation of this market.”

Question: What kind of maturation?

Cristiano Oliveira: “Well, there were two main factors. First, the audience was no longer as emotionally vulnerable as during the pandemic. They became more discerning. And second, competition increased exponentially. What was once an opportunity turned into a “saturated” market for the unprepared. As a result, there was a move towards professionalism, where low-quality content was no longer enough.”

Question: In the current context, what’s needed to succeed with digital launches?

Cristiano Oliveira: “Currently, the audience is looking for more sophistication. They want better courses, with improved audiovisual production, and more organized events. The need to participate in live online events has become prevalent. People are seeking interaction, methodology, and genuine value. And, of course, other factors like reputation and authenticity are also crucial.”

Cristiano Oliveira’s insights into the online education market shed light on the dynamic shifts it has undergone in recent years. His observations about the changing landscape, from the simplicity of content creation to the increasing importance of building trust and relationships with the audience, highlight the market’s evolution. Cristiano’s emphasis on factors like reputation and authenticity serves as a valuable roadmap for success in the digital launches within the online education sector.

As the online education market continues to evolve, it’s clear that the key to success lies in adaptability and understanding the audience’s shifting demands. We thank Cristiano Oliveira for sharing his valuable perspective on the future of digital launches.

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