By: Frances Montanez

Finding the right real estate agent is one of the most critical steps in your home-buying or selling journey. A skilled agent can assist you throughout the process, help with negotiations, and provide information to support your decision-making. However, not all agents offer the same expertise or dedication, so understanding what to look for can make all the difference.

This guide will highlight the key qualities of a great real estate agent, provide actionable tips to help you choose the best one, and include expert advice from professionals.

Strong Communication Skills

A competent real estate agent is a great communicator. They keep you informed, answer your questions, and promptly address any concerns. Whether it’s updates about market conditions, new listings, or progress on negotiations, clear communication builds trust and ensures that you’re always in the loop.

Bennett Heyn, Owner of Sell House Fast Houston, Texas, explains:

“Clear communication is essential in real estate. I’ve worked with clients who initially felt overwhelmed because they didn’t know what to expect. We made it a priority to break things down step by step, and that transformed their experience. When you’re informed and involved, buying or selling a home feels less like a chore and more like a team effort.”

Agents who actively listen to your needs and explain the process clearly are more likely to create a smooth and successful transaction. Be sure to choose someone who makes communication a top priority.

Local Market Expertise

The best real estate agents have an in-depth understanding of the local market. They know the ins and outs of neighborhoods, pricing trends, and what buyers or sellers in the area are looking for. This knowledge enables them to provide correct advise and competitively position your property, as well as assist you in finding the best value in a home.

Travis Kessler, President and CEO of Texas Realtors, highlights the importance of market knowledge:

“Real estate is all about understanding the local market. One buyer I worked with was able to purchase a home in an up-and-coming neighborhood before prices skyrocketed because their agent spotted the potential. It’s not just about finding a house—it’s about finding the right house in the right place at the right time. An agent with local knowledge can help you discover opportunities in the area.”

When choosing an agent, ask about their experience in the specific market where you’re buying or selling. A well-informed agent may save you time, money, and stress.

Proven Negotiation Skills

Negotiation is an important skill for any real estate salesperson.   Whether you’re trying to get the best price for a property or secure favorable terms on a purchase, your agent’s ability to negotiate effectively can significantly impact your outcome. An experienced agent can help navigate negotiations and find solutions that work for everyone involved.

Scott Kesner, Chair of TREC, emphasizes:

“Strong negotiation skills set great agents apart from the rest. I’ve seen clients save thousands on a home purchase or gain better terms because their agent was strategic during negotiations. One seller received multiple offers and was able to close above the asking price due to their agent’s expertise. A skilled negotiator ensures that you get the best possible deal without unnecessary compromises.”

Track Record of Success

An agent’s past performance is often a good indicator of their abilities. Look for someone with a history of successful transactions, positive client reviews, and relevant experience in your market. A strong track record demonstrates not only their competence but also their commitment to delivering results.

Bennett Heyn adds:

“Experience can be valuable in real estate. I’ve worked with sellers who initially faced challenges and were able to make progress with a different approach. For one client, we sold their home in less than two weeks after it had been sitting on the market for months. Results like that come from experience, strategy, and hard work.”

Personalized Service

Every real estate transaction is unique, and a good agent understands the importance of tailoring their approach to meet your specific needs. Whether you’re a first-time buyer, a seasoned investor, or someone navigating a complex situation like relocation, an agent who offers personalized service can make the experience smoother and more enjoyable.

Travis Kessler points out:

“The best agents treat every client like their top priority. I worked with a family relocating to Texas who needed help finding a home within a tight timeframe. Their agent went above and beyond, scheduling virtual tours and handling all the details remotely. By closing day, the family felt confident and cared for, and that’s the difference personalized service makes.”

Integrity and Transparency

Honesty and professionalism are essential qualities in a real estate agent. They should provide clear, realistic advice, disclose any potential issues, and prioritize your best interests above all else. Transparency builds trust and ensures that you can make informed decisions with confidence.

Scott Kesner explains:

“Integrity is the foundation of a strong agent-client relationship. I’ve seen agents help buyers avoid costly mistakes simply by being upfront about potential risks. A client was able to reconsider a deal after their agent pointed out concerns in the inspection report, helping them avoid potential issues. An agent who values transparency is one you can trust to have your back.”

Additional Tips for Choosing the Right Agent

• Check Credentials and Certifications: Ensure the agent is licensed and affiliated with reputable organizations. Certifications like Certified Residential Specialist (CRS) or Accredited Buyer’s Representative (ABR) indicate advanced training and expertise.
• Ask for Referrals: Recommendations from friends, family, or colleagues can help you find an agent with a proven reputation.
• Interview Multiple Agents: Don’t settle on the first agent you meet. Interview at least two or three to compare their communication styles, experience, and approach.
• Review Testimonials: Online reviews and testimonials provide valuable insight into an agent’s strengths and weaknesses.

Conclusion

Finding a good real estate agent is about more than just credentials—it’s about finding someone who understands your needs, communicates effectively, and has the skills and experience to guide you through the process. Key qualities like strong communication, local market knowledge, negotiation expertise, and a proven track record ensure that your agent can deliver exceptional results.

Experts like Bennett Heyn, Travis Kessler, and R. Scott Kesner emphasize that choosing the right agent is about more than just completing a transaction—it’s about building a successful partnership. Taking time to select the right agent can help make navigating the complexities of real estate a smoother process.

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional advice. The opinions and experiences shared by the individuals quoted in the article reflect their personal perspectives and should not be interpreted as promises or guarantees of success in real estate transactions. Results may vary depending on individual circumstances. Readers are encouraged to conduct their own research and consult with qualified professionals before making any real estate decisions.

Published by Charlie N.