Ronnie Prassas on Harnessing the Power of Digital Technology to Connect People and Photographers Through Candid Sync

4 mins read

The advent of digital technology has translated countless visions of ease and convenience into reality, from getting food delivered right to people’s doorsteps to meeting a potential partner with just a couple of clicks of a smartphone button. As a result, traditional methods, once heavily relied upon by people from all walks of life, are now treated as alternatives in the face of the comfort that digitized approaches to human activities can bring. This particular maneuver is evident, as well, in the photography industry. However, despite the modernization of the field, there remain gaps that could be addressed through the strategic utilization of digital technology. One of these gaps revolves around the challenge people and businesses face in getting their hands on the best photographers in the market – a problem Ronnie Prassas intends to solve through the introduction of Candid Sync, a platform that conveniently connects people with professional photographers. 

Having worked with a long list of A-listers as a traveling butler, Ronnie Prassas is intimately privy to the issues that come hand in hand with trying to create and produce content. “I launched Candid Sync because I know firsthand from working directly with top business leaders and influencers the struggles to have a great photoshoot at a reasonable price,” shared the go-getter. “I always thought about how awesome it would be to have access to professional photographers. Asking strangers on the street, aside from the inevitable awkwardness and hassle, always led to lackluster photos.”

Knowing that capitalizing on the power of digital technology can change the game, Ronnie Prassas conceptualized and founded Candid Sync, a mobile application that allows users to hold photoshoots with photographers near them and start creating content together. Thanks to its simplified booking system, users get to see not only the photographer’s location but also know their equipment and ratings. 

At its heart, Candid Sync hopes to bring professional photography closer to more people. “It’s about time we connect all the photographers doing great work with everybody looking for top-notch photoshoots, so we can all capture life’s special and priceless moments,” added Ronnie Prassas. This all-out attitude toward bridging the distance between people and photographers is reflected in the user experience that the application has managed to offer since its launch. Besides allowing users to check photographers according to equipment, location, and ratings, it also enables creators to book photoshoots on-demand wherever they are and schedule meetings at a set time. 

Although it is easy to surmise that Candid Sync is primarily client-centered, it is undeniable that this brainchild of Ronnie Prassas brings value to the photographers’ table as well. On top of serving as a platform where they can cross paths with potential customers, it also stands as a stepping stone from which photographers can reach greater heights. By featuring photographers and giving them the spotlight, the app makes it easy for photographers to increase their visibility, widen their reach, and stay afloat in an industry known for its cutthroat and saturated nature. 



Opinions expressed by Market Daily contributors are their own.

Stephen Cook

Stephen is a dedicated businessman and an angel investor. He usually features his written works in several business blogs and works as a marketing consultant to various companies.

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