By: Chelsea Robinson
Every communicator aims for speed and precision. But few know how to achieve it effectively. In Prompt It Like a Publicist, Tianna Robinson shares how the right AI prompts can potentially reduce hours of work to minutes, all while maintaining the human voice that makes stories resonate. This is not about randomly asking AI questions but about understanding the science of prompting, which may help sharpen your message and improve efficiency without sacrificing quality.
Robinson has built her career helping global brands and talent craft stories that resonate. She understands that influence is shaped by strategy, credibility, and culture. With this book, she introduces communicators to the concept of prompting, providing practical formulas and examples that readers can apply right away.
“This book introduces you to the basics of mastering the science of prompting,” Robinson explains. “While AI may not fully capture human nuance, if you know how to direct it, it may help you work faster and with more clarity, making your content more compelling.”
Prompt It Like a Publicist positions prompting as a skill that could be useful for every communicator. Robinson walks readers through her signature S.A.M.E. Formula, a framework designed to help create headlines, engaging content, and thought leadership that stands out. The book offers more than just theoretical insights; it’s filled with scenario-based prompts that readers can replicate, adapt, and apply to their own projects.
Inside the book, readers will explore:
- Why many people use AI incorrectly and why basic questions are often insufficient for professional results.
- What prompt engineering is and how it might become a useful tool for achieving speed, clarity, and impact.
- How to use AI to enhance your message while maintaining the human touch, tone, and credibility.
- The S.A.M.E. Formula, crafted specifically for communicators, PR professionals, and storytellers.
- Real-world prompts with results that could be replicated for various projects.
Robinson emphasizes that AI should not replace the human voice but instead empower communicators to reclaim their time and focus on what matters most: relationships, strategy, and creativity. “The most powerful campaigns are not built by machines,” she writes. “They are built by humans who understand how to use machines as tools.”
What makes Prompt It Like a Publicist particularly relevant is Robinson’s perspective on why communicators cannot ignore AI. She suggests that the ability to prompt effectively will likely become a key differentiator between leaders and those who struggle to keep up. “If you’re a communicator and not learning AI, you may be limiting your future opportunities,” Robinson asserts. “Prompting is becoming a crucial language for influence.”
The book is a mix of manual and manifesto. It’s practical enough for beginners, yet ambitious enough for seasoned professionals who want to stay ahead. Robinson’s tone is both authoritative and encouraging, reminding readers that the human touch is not only irreplaceable but also increasingly valuable.
By the last page, readers will not only understand how prompting works but will also know how to prompt like a publicist—strategically, creatively, and with precision that turns ideas into headlines.
For communicators, PR pros, entrepreneurs, and storytellers, Prompt It Like a Publicist offers more than just insight into AI; it’s a guide to thriving in an AI-enhanced world while keeping the essential part of the work intact: the human touch.
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Disclaimer: The information provided in this article is for general informational purposes only. While the article discusses the use of AI for communicators, the effectiveness of prompting and AI’s potential benefits are based on general practices and experiences shared by the author. Individual results may vary depending on how the techniques are applied in different contexts. Always evaluate your unique needs and consult with professionals before integrating AI into your business processes or communication strategies.
