By: Christopher Lewis
In today’s data-driven global market, the marketing industry is undergoing a significant shift, moving towards digitization, automation, and intelligent decision-making. Traditional marketing analysis methods have traditionally relied on historical data, but in the rapidly changing market environment, such data may no longer provide the same level of support for decision-making. This is due to challenges such as changes in consumer preferences and marketing fatigue. As a result, outdated marketing technologies and theories can impact brand performance in domestic markets and may put brands at a relative disadvantage in international markets.
Mr. Fan’s key contribution is the Intelligent Precision Marketing Model introduced in 2017, which represents a notable upgrade to the traditional RFM (Recency, Frequency, Monetary) model. Unlike the RFM model, which relies solely on historical transaction data, Mr. Fan’s innovative technology integrates multi-source behavioral data, including social media sentiment, user interaction patterns, and customer churn signals. This approach explores the integration of brand marketing with artificial intelligence algorithms and dynamic graph neural networks. Ultimately, it allows the real-time construction of predictive consumer profiles and generates actionable marketing insights, enabling enterprises to simulate over 2,000 market fluctuation scenarios with a confidence level of approximately 92.8%. This innovation offers new possibilities for marketing strategy thinking and technology and could pave the way for further developments in global digital marketing technologies, providing a potentially useful and adaptable solution to the international trade challenges faced by the U.S.
To facilitate the practical application of this model and theory, Mr. Fan guided the development of several supporting platforms, including the Digital Marketing Data Insight and Analysis System and the Intelligent Marketing Data Mining and Analysis Platform, among others. These platforms incorporate advanced technical modules, such as the “Prediction Model Based on Behavioral and Emotional Data,” “Market Trend Analysis Module,” and “Dynamic Multi-Platform Decision Dashboard,” which comprehensively cover market analysis, data mining, and intelligent marketing strategy suggestions. Through these innovative technical tools, he has helped marketing professionals address challenges such as consumer ad fatigue, fragmented consumer behavior, and data noise caused by ever-changing market dynamics.
Mr. Fan’s theoretical and technical innovations have been cited and adopted by several marketing technology research companies, benefiting numerous export-oriented enterprises. For example, in the global expansion of the fitness brand KSPORTS, his tools and marketing analysis theory contributed to the brand achieving over 500% growth in non-Amazon channel sales, with marketing conversion rates rising from 1.7% to 8%, and helping the brand expand onto major international e-commerce platforms like Walmart and KOHL’S. His technologies and theories have also aided companies in various industries, such as JD and Tobbi, in entering international markets, increasing platform market share, and enhancing global brand recognition. These measurable results illustrate the practical feasibility and economic value of his technologies.
As the pressure on U.S. marketing technology industries grows, particularly in terms of digital transformation and the internationalization of SMEs, Mr. Fan’s technologies provide replicable digital solutions and cutting-edge theoretical references. Industry experts have expressed positive views on Fan’s Intelligent Precision Marketing Model and several digital marketing analysis tools, highlighting the system’s ability to fill the technological and theoretical gaps in marketing infrastructure development. “His model combines precision and scalability, allowing even businesses with limited budgets to make efficient decisions,” said Alvin Chua, Senior Vice President of Hi-P. “This is especially important for U.S. SMEs looking to expand into international markets but facing challenges in accessing advanced marketing technologies.”
Currently, the U.S. faces many bottlenecks in digital marketing technology services and the globalization of SMEs, which may be a significant contributor to the growing trade deficit. As such, the U.S. is focused on expanding digital service exports and enhancing the international competitiveness of SMEs. Mr. Fan’s technologies align well with U.S. strategic priorities—strengthening the nation’s global economic influence, advancing high-tech innovation, and fostering sustainable growth. Through his contributions, U.S. enterprises could unlock new avenues for growth, drive exports, and strengthen the country’s leadership in the digital economy.
