By: Pierre Zarokian
In today’s media landscape, being an influencer with a sizable audience on social media or YouTube has become a million-dollar business. Brands and companies have become privy to the reality of influencers holding thousands of people’s attention all throughout the world. In an Internet-saturated world where influencers serve as tastemakers and gatekeepers for dedicated online subcultures, they have come to occupy significant roles in our culture, especially among the younger generations.
Because of this, influencers have something essential to offer emerging brands looking for new ways to generate more awareness for their products and services. Television and print ads are dying formats with not nearly as much ROI for brands looking to advertise their products to as many people as possible. Furthermore, the rise of search engines has allowed people to find what they want exactly when they need it at a moment’s notice. Because of the changes in media and communication, emerging brands have to start thinking differently about how they plan to reach their core audience. This is where influencer marketing comes in.
By finding an influencer with a sizable audience and a positive reputation within their chosen subculture, brands can immediately gain favor among the people who would be most likely to use their product. If an influencer has already gained the trust of their audience members, having them promote a product guarantees that the audience will listen to their recommendations. Furthermore, using a brand influencer can be more cost-effective than paying to run ads that an audience may just skip over or consider irrelevant. Since influencers make content catered to a specific audience or based around a specific subject, brands can be sure that their messages are reaching the right people, instead of just hoping that the right people come upon their advertisements. According to Influencer Marketing Hub, on average, companies earn back $5.20 for every dollar they invest in influencer marketing. Influencer marketing is no longer just a suggestion, but a necessity for any startup that wishes to be competitive in this market.
For brands that have recognized the importance of influencer marketing, the next step would be to find the right influencer for their needs and marketing budget. Not every brand can afford or even needs to hire the most popular and sought-after influencers in the world such as MrBeast or Logan Paul. Instead, most companies will need to be strategic about finding and choosing the ideal influencer for their brands. This is where influencer marketing agencies come in.
Finding a good social media or YouTube influencer agency like HireInfluence eliminates most of the difficult legwork that brands interested in influencer marketing would have to do. With a roster of vetted and strategically selected influencers, an influencer marketing agency will know exactly who to pair with a brand after some assessments. But the role of an influencer marketing agency doesn’t end there; an agency will also help brands plan their influencer marketing campaigns, using analytical tools to make sure marketing campaigns have the highest possible impact. Lastly, influencer agencies can help brands comply with all necessary guidelines for sponsored content, avoiding copyright infringement and costly legal issues for all parties involved.
With a good influencer marketing agency, emerging brands can save themselves time, money, and effort while allowing them to stand alongside other brands in their industry in the highly competitive world of advertising. Because of the added efficiency and innovation that influencer marketing agencies provide, they are the way of the future for emerging brands worldwide.
If you are interested in Influencers marketing take a look at HireInfluence, one of the top influencer marketing agencies.
Published by: Martin De Juan
