By: Beverly Fetzer

Introduction

In today’s hypercompetitive business landscape, many companies often find it challenging to price their products and services effectively. Pricing is frequently viewed as a simple cost-plus calculation or an attempt to match competitors, but this approach can sometimes leave significant revenue and profit opportunities untapped.

Sjöfors & Partners, founded by Per Sjöfors, is helping to transform how businesses approach pricing. By leveraging AI-powered predictive analytics and customer value research, the firm assists companies in identifying what might be the optimal price customers are willing to pay, potentially leading to higher revenue, better margins, and sustainable growth.With over 750 client engagements, Sjöfors & Partners has demonstrated in many cases that strategic pricing can be one of the more effective ways to boost profitability—without changing a single feature of a product or service.

The Pricing Mistakes That Cost Businesses Millions

Many businesses struggle with pricing because they lack a structured, data-driven approach. Instead, they often rely on one of the following potentially flawed strategies:

• Cost-Plus Pricing: Adding a margin to production costs, which may overlook customer willingness to pay.
• Competitor-Based Pricing: Setting prices based on competitors, even when their market position, cost structure, or brand value is different.
• Discounting to Drive Sales: Assuming that lower prices always increase demand when, in some cases, higher prices can signal quality and potentially drive better sales.

According to Per Sjöfors, companies could benefit from shifting from gut-based pricing to empirical pricing models that incorporate customer psychology, perceived value, and market research.

The Sjöfors & Partners Approach: Pricing as a Science

At Sjöfors & Partners, pricing is treated as a data-driven, predictive process. By leveraging proprietary AI-driven analytics, the firm provides actionable insights into:

• Customer Price Sensitivity – Understanding how much customers are willing to pay for a product or service.
• Brand Perception and Pricing Strategy – Exploring how price influences perceived quality and value.
• Competitive Positioning – Identifying opportunities for strategic price adjustments.
• Revenue and Profit Optimization – Helping businesses maximize sales and margins through pricing intelligence.

By using these insights, businesses can potentially set prices that drive both profitability and long-term customer loyalty.

Delivering Tangible Results

Sjöfors & Partners’ approach has reportedly helped businesses across multiple industries achieve:

• A 25% to 40% increase in profit margins.
• A doubling of revenue growth.
• Enhanced brand positioning and customer retention.

Companies that previously struggled to find the right pricing balance have often seen clear, measurable improvements in their financial performance.

Case Study: Transforming a SaaS Company’s Pricing Model

One SaaS company approached Sjöfors & Partners after experiencing stagnant growth despite increasing customer acquisition. Their pricing was based on competitor benchmarks rather than true customer value perception.

After a detailed pricing analysis, Sjöfors identified:

• Their subscription plans were priced potentially too low, leaving revenue on the table.
• Customers actually perceived their product as premium, making them willing to pay more.
• A higher price point with enhanced value messaging could potentially increase conversions and retention.

The result?

• A 37% revenue increase within six months.
• Higher customer satisfaction, as pricing better aligned with perceived value.

A Legacy of Business Transformation

Before launching Sjöfors & Partners, Per Sjöfors built and scaled companies across the U.S., U.K., Switzerland, and Sweden, with over 35 years in executive management, he has developed a deep understanding of how pricing impacts growth, profitability, and market positioning.

His expertise has led to several prestigious recognitions, including:

• Named a “Top 50 Global Thought Leader in Sales” by Thinkers360.
• Recognized as one of Inc. Magazine’s “10 Most Visionary Leaders Making a Difference.”
• Member of Forbes Business Council & C-Suite Hero Club.

As a notable author, his book, The Price Whisperer – A Holistic Approach to Pricing Power, has become a valuable resource for executives looking to refine their pricing strategies.

The Role of AI in Pricing Strategy

The future of pricing appears to lie at the intersection of AI and human expertise. While AI can process vast amounts of data, it still requires human interpretation and strategic execution.

Some businesses make the mistake of relying solely on AI-driven pricing models, believing they can replace strategic decision-making. However, Sjöfors emphasizes that AI should complement, not replace, human judgment.

Key Takeaway: Businesses that combine AI-driven analytics with human insights are likely to be better positioned to succeed in their industries in the coming years.

Why Businesses Must Prioritize Pricing Today

With rising operational costs, increased competition, and evolving consumer behavior, pricing is becoming increasingly critical.

Here’s why companies should consider prioritizing pricing strategy now:

• It’s often one of the fastest ways to increase profitability—unlike marketing or product changes, pricing optimization can deliver relatively quick results.
• It can strengthen brand perception—premium pricing may enhance perceived value, while discounts could potentially devalue a brand.
• It can drive sustainable growth—smart pricing helps ensure long-term financial health, not just short-term sales spikes.

Businesses that fail to adapt may risk being left behind, losing revenue, market share, and competitive advantage.

Final Thoughts: The Future of Pricing is Here

Per Sjöfors and his team at Sjöfors & Partners have demonstrated in numerous cases that pricing can be a highly effective tool for increasing profits and accelerating business growth.

By shifting from traditional, gut-based pricing to a predictive, data-driven approach, companies can potentially:

• Maximize their revenue potential.
• Boost profit margins without acquiring new customers.
• Strengthen their market positioning.

For companies seeking a competitive edge, Sjöfors & Partners offers the expertise, tools, and strategies needed to make pricing a potential growth accelerator rather than a challenge.

To learn more, visit Sjöfors & Partners or connect with Per Sjöfors.

Disclaimer: This article is for informational purposes only and does not constitute financial, business, or strategic advice. Readers should conduct independent research or consult with a qualified professional before making pricing or financial decisions.

Published by Anne C.