Business

Graasi Concocts Organic Barley Water Amid Rising Demand for Low-Sugar Beverages

Market Daily Staff

March 17, 2025
7:39 pm

New U.S.-Made Beverage Enters Market as Diabetes and Obesity Trends Drive Consumer Shifts

Fort Mill, SC., (March, 2025) – Graasi, a U.S.-based beverage company, is emerging as a contender in the market with its organic barley water, a low-sugar hydration option now available to consumers nationwide. The product enters the market at a time when health concerns, including diabetes and obesity, continue to influence dietary preferences across the United States. With 37.3 million Americans diagnosed with diabetes and obesity affecting over 40% of adults, according to the CDC, demand for alternatives to high-sugar drinks has been increasing.

A Response to Health Trends

The CDC reports that diabetes ranks as the seventh leading cause of death in the U.S., with its prevalence among adults rising gradually from 2001 to 2019. Data from the National Institutes of Health indicates that 1 in 5 children in certain high-risk groups now face type 2 diabetes, a condition historically linked to adulthood. This shift correlates with dietary patterns, as Americans consume an average of 82 grams of added sugar daily—more than double the American Heart Association’s recommended limits of 36 grams for men and 25 grams for women. A typical 12-ounce can of soda contains 38 to 47 grams of sugar, based on findings from The Diabetes Council.

Graasi’s organic barley water contains 4 grams of sugar per serving, derived from organic cane sugar and monk fruit. Industry standards classify beverages with 8 grams of sugar or less as “low sugar,” placing this product well within that category. The formulation reflects the ongoing trend toward reduced-sugar options as consumers seek ways to manage health risks tied to excessive sugar intake.

Barley Grass as a Nutrient Base

The beverage incorporates barley grass juice powder, known for its potential health benefits, including antioxidants, vitamins, and minerals. This ingredient distinguishes Graasi from traditional sodas and sports drinks, which often rely on high sugar content or artificial sweeteners. The product carries USDA organic certification, meeting criteria that require adherence to strict agricultural and processing standards.

Made in the U.S. Amid Manufacturing Shifts

Graasi produces its barley water entirely within the United States, a decision that contrasts with the decline of domestic manufacturing. Between 2002 and 2023, the U.S. lost 43,000 factories, resulting in over 5.5 million job losses, according to industry reports. This deindustrialization has impacted small and rural communities, with economic and social consequences documented in areas like Youngstown, Ohio. By manufacturing locally, Graasi contributes to efforts to retain production within U.S. borders, though the company has not disclosed specific job creation figures tied to its operations.

Market Context and Availability

The organic beverage sector has grown significantly, reaching $69 billion in total value, with forecasts projecting organic beverages alone to exceed $60 billion by 2032. This expansion reflects increasing consumer trust in certified organic products, driven by transparency in sourcing and production. Graasi’s barley water is now available through select retail channels and online platforms, though exact distribution details remain limited as of this release.

Addressing Consumer Needs

With diabetes affecting 37.3 million Americans and obesity rates climbing, dietary choices remain a focal point for public health. The average daily sugar intake of 82 grams, coupled with the prevalence of ultra-processed foods, underscores the challenges consumers face. Graasi’s entry into the market offers an option that aligns with these health considerations, though its impact on broader consumption patterns remains to be fully seen.

About GRAASI Organic Beverages

GRAASI is a premium organic barley water brand designed to provide clean, plant-based hydration for performance and recovery. Packed with electrolytes, antioxidants, and immune-boosting ingredients, GRAASI offers a natural alternative to artificial sports drinks appealing to health-conscious consumers and athletes.

For more information about Graasí, their products, services, and the latest company updates, visit https://graasi.com/.