The rebranding effort reflects Bear Maple Farms’ commitment to sustainability, natural ingredients, and a refreshed approach to mindful beverages.
Catskill Mountains, NY., – December 26, 2024 – Bear Maple Farms, renowned for its sparkling tonics made with maple water and ginseng, is set to launch a significant rebrand in January 2025. The rebrand simplifies the packaging design, more effectively communicating its benefits to health and fitness while highlighting a focus on sustainability through the clever use of color. The rebrand has also been made to more clearly state what each ginseng-based drink does for the customer in short sentences such as “focus and clarity”.
The rebrand starts with a relaunch of the brand’s updated packaging on Amazon in January 2025, followed by regional rollouts into independent retailers across target cities. For the first time, Bear Maple Farms’ products will also be available for wholesale through KeHE and Faire.com, opening new distribution channels.
As part of its expansion, Bear Maple Farms will be featured in a 3-month pop-up rotation at Pop-up Grocers in New York City from January to March 2025. This initiative aims to boost local brand awareness through consumer engagement, sampling opportunities, and social media activations in one of the nation’s most competitive markets.
In February 2025, Bear Maple Farms will debut at the KeHE Summer Selling Show, its first distributor show. This event marks a crucial milestone for the brand as it seeks to connect with retailers and build relationships to expand its reach in grocery stores nationwide. Following this, Bear Maple Farms will attend Expo West in March 2025, a significant trade show for the natural products industry. The company plans to introduce its rebrand to a broader audience of retailers, consumers, and investors, showcasing its new visual identity and mission.
Bear Maple Farms owes much of this success to its innovative sparkling ginseng tonics, which are naturally sweetened with pure maple water. Offering a clean, steady energy source, these tonics are designed to provide a healthier alternative to sugary drinks and caffeine, with low sugar and calorie content. In refreshing flavors such as Ginger Citrus, Yuzu Citrus, and Lemongrass Mint, Bear Maple Farms products stand out for their commitment to sustainability. The company uses traceable, pesticide-free, and GMO-free ingredients, aiming that every sip supports personal wellness and environmental responsibility. As a proud advocate of ethical practices, Bear Maple Farms donates a portion of its profits to environmental initiatives, reinforcing its dedication to positively impacting the planet.
Bear Maple Farms’ refreshed packaging marks the beginning of its 2025 strategy, which is focused on prioritizing natural ingredients, sustainability, and innovation in the mindful beverage space. The company aims to engage with new consumers and industry professionals through key events and initiatives to expand its reach and reinforce its commitment to wellness and sustainability.
Bear Maple Farms is committed to offering a refreshing, functional alternative to sugary, caffeinated beverages, using sustainable practices and natural ingredients that support the health and well-being of its customers.
For more information about Bear Maple Farms and its products, visit drinkbearmaple.com.
About Bear Maple Farms
Founded in 2020 by Brian Bethke during the pandemic in the Catskill Mountains, Bear Maple Farms emerged from a passion for natural ingredients discovered during family outings. Inspired by the ginseng and maple trees they found, Brian explored the benefits of ginseng and maple water, ultimately crafting a unique sparkling tonic. The company aims to be the first to introduce hydroponically grown ginseng into the beverage market. Committed to sustainability, Bear Maple Farms produces caffeine-free drinks sweetened naturally with maple water. As certified 1% for the Planet members, they donate a portion of annual sales to vetted environmental partners, reinforcing their mission to nourish the body and the planet.
For more information, visit https://drinkbearmaple.com/ or follow Bear Maple Farms on Facebook, TikTok, Instagram or LinkedIn.
Published by Drake M.