By: Raquel Homes
Many entrepreneurs believe the next level of success comes from finding a better strategy, creating a stronger offer, or simply working harder. Audrey Faust believes those things matter, but they are only part of the equation.
Behind every business decision is a deeper layer that often goes unnoticed: identity.
The way entrepreneurs view themselves can influence how they price their services, pursue opportunities, handle growth, and respond when challenges appear. According to Audrey, financial growth is not only about what someone does externally. It may also be about what they believe they are capable of receiving.
That idea is central to You Are an Abundant B, where Audrey explores the relationship between mindset, neuroscience, financial strategy, and the personal shifts that may support sustainable success.
Learning to Recognize Aligned Action
One of the challenges for entrepreneurs is knowing whether they are moving toward something meaningful or simply reacting to pressure.
Audrey believes the difference can often be felt before it can be explained.
Aligned action usually comes with a sense of excitement and possibility, even when the decision feels uncomfortable. Fear-driven action tends to feel rushed, heavy, and connected to the belief that something must happen immediately in order to feel secure.
A question Audrey often encourages women to ask themselves is whether they are taking action because they are genuinely excited about the opportunity or because they believe the action will finally give them something they are chasing.
Those two motivations may look similar from the outside, but they can create very different experiences.
When decisions are made from scarcity, Audrey believes businesses may eventually reach a limit because the foundation is built around fear instead of confidence.
The Relationship Between Self-Worth and Net Worth
Audrey challenges the idea that financial success and personal confidence are separate conversations.
In her experience working with entrepreneurs, she has seen women reach significant revenue numbers while still carrying deep fears about money, success, and whether they are truly deserving of what they have created.
Income growth does not automatically create a stronger sense of self-worth.
According to Audrey, net worth may be connected to what people believe they are capable of receiving, maintaining, and expanding.
When someone changes the way they see themselves, their decisions often change with them. They may become more comfortable increasing prices, setting boundaries, pursuing larger opportunities, and allowing themselves to be visible.
The financial results may follow because the person behind the business is operating from a different identity.
For Audrey, growth is not about becoming someone completely new. It is about removing the internal limitations that may prevent entrepreneurs from fully showing up as themselves.
Rewiring the Beliefs Behind Success
A major part of Audrey’s approach focuses on how the brain can influence financial behavior.
Many entrepreneurs understand the importance of strategy, but they may overlook the subconscious patterns that affect how they approach money and success.
Audrey incorporates practices such as visualization, tapping, and brain priming as tools intended to help entrepreneurs create new patterns.
She explains that visualization has been used by high performers for years because the brain may respond strongly to imagined experiences. By repeatedly seeing a desired outcome, people may strengthen the mental pathways associated with that possibility.
Brain priming is intended to help rewire subconscious beliefs and patterns so success can begin to feel natural and aligned.
Tapping, also known as EFT, works with the emotional side of beliefs by helping release some of the stress and resistance attached to old experiences.
Together, Audrey sees these practices as a way to support change on multiple levels. The goal is not simply positive thinking. It is creating a stronger internal foundation for new decisions and behaviors.
Breaking Through the Invisible Income Ceiling
Many entrepreneurs eventually reach a point where growth slows down.
They may have a proven offer, strong skills, and a successful business, yet something seems to prevent them from reaching the next level.
Audrey believes these plateaus are often connected to an internal upper limit.
As people approach a level of success that feels unfamiliar, their subconscious can create resistance. That resistance may appear as procrastination, distraction, hesitation, undercharging, or constantly giving more than they receive.
The issue is not always a lack of ambition.
Sometimes it is that the entrepreneur has not yet developed a sense of safety around the level of success they want.
Audrey believes the next stage requires becoming someone who can comfortably hold that level of growth.
That means creating new evidence, building confidence through action, and shifting the identity that determines what feels possible.
Bringing Together Strategy and Intention
One of Audrey’s key messages is that practical business strategy and personal energy do not have to compete.
As a CFO, Audrey understands numbers, financial planning, and business systems. She is not suggesting entrepreneurs ignore the practical side of building wealth.
Instead, she believes sustainable success can come from combining both sides.
Strategy without self-awareness can create limitations because the person may not be prepared to handle the opportunities they create.
On the other hand, intention without action does not create a business.
Audrey believes many successful entrepreneurs understand both parts of the equation. They build systems, track numbers, and make smart decisions while also paying attention to their beliefs, confidence, and relationship with growth.
Creating a Different Conversation Around Wealth
Through You Are an Abundant B, Audrey Faust is encouraging women entrepreneurs to look beyond the traditional definition of success.
Building wealth is not only about revenue milestones or external achievements. It is also about becoming someone who trusts herself enough to pursue opportunities, make bold decisions, and create a business that reflects her values.
The book’s message is that abundance is not something that begins when everything is perfect.
It begins with the choices made today.
By understanding the connection between identity, mindset, and financial decisions, entrepreneurs may start building success from a stronger foundation.
For Audrey, the goal is not simply to help women make more money.
It is helping them become the person who feels ready to receive it.
Your next level of success may begin with the beliefs you carry today. Find You Are an Abundant B by Audrey Faust on Amazon and learn how to build a stronger connection between your confidence, decisions, and financial future.
