In the unpredictable wake of COVID-19, three tech startup enthusiasts found themselves questioning the relentless pursuit of success that often led to burnout. Disenchanted by the industry’s demands and seeking a rejuvenating change, this trio decided to redefine their trajectory. Little did they know that this leap of faith would birth NATPAT, not just a brand but a testament to rediscovering joy in simplicity.

From Burnout to Brilliance

As the pandemic unfolded, Michael Jankie, Gary Tramer, and Andrei Safonau, all seasoned in the high-pressure world of tech startups, decided they had had enough. Burnt out and weary, they craved something more meaningful than endless lines of code and sleepless nights. Fuelled by a shared desire to create a positive impact, they embarked on a journey that would take them from the brink of exhaustion to the forefront of wellness innovation.

A Pivot into Wellness

The trio’s collective dissatisfaction with the tech industry became the catalyst for NATPAT. Drawing inspiration from personal experiences, Michael, Gary, and Andrei envisioned a brand that simplifies wellness. NATPAT was born not out of a boardroom strategy but from a desire to solve a simple yet profound problem – the discomfort caused by mosquito bites.

Photo Courtesy: NATPAT

The Birth of NATPAT: Wellness Reimagined

NATPAT’s journey began in the most unexpected place – the family backyard. Faced with the frustration of mosquito bites affecting their children’s outdoor play, Michael and Gary decided to merge their tech-savvy backgrounds with a quest for wellness solutions. The result? Wellness-infused stickers that provide a simple yet effective defense against mosquito bites, encapsulating the essence of NATPAT’s commitment to simplicity and well-being.

Building Joyful Partnerships

Recognizing the need for a fresh perspective, NATPAT sought partnerships that aligned with their values. Instead of opting for the conventional path, they chose collaborations that promised not just growth but also joy. The brand’s unique approach to partnerships reflects its founders’ belief that business success should be enjoyable and fulfilling.

Simplicity in Wellness Advertising

Having experienced the pressures of advertising in the tech realm, the founders invested tens of millions of dollars in NATPAT’s advertising, reshaping the narrative of wellness marketing. Rejecting complexity, they embraced simplicity, making wellness not just a goal but a joyful journey that everyone could relate to.

NATPAT: Bigger Than Business

NATPAT’s rise from tech burnout to wellness trail blazers isn’t just a success story – it’s a testament to the transformative power of simplicity. Through their journey, Michael, Gary, and Andrei have not only redefined their careers but also reinvented the wellness landscape. NATPAT is not just a brand; it’s a reflection of the founders’ commitment to rediscovering joy in business, proving that the pursuit of well-being can be as simple as a sticker.

Recognizing the need for a fresh perspective, NATPAT pursued partnerships aligned with their values. Rather than following conventional paths, they opted for collaborations promising both growth and joy. The brand’s unique approach to partnerships mirrors its founders’ belief that business success should be enjoyable and fulfilling.

Having experienced the pressures of advertising in the tech realm, the founders invested substantial resources in NATPAT’s advertising, reshaping the narrative of wellness marketing. Rejecting complexity, they embraced simplicity, portraying wellness not just as a goal but as a joyful journey accessible to everyone.

NATPAT’s journey from tech burnout to wellness trailblazers extends beyond mere business success; it serves as a testament to the transformative power of simplicity. Michael, Gary, and Andrei have not only redefined their careers but also reinvented the wellness landscape. NATPAT isn’t just a brand; it’s a reflection of the founders’ commitment to rediscovering joy in business, proving that the pursuit of well-being can be really simple.

Published by: Aly Cinco