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Consumer Credit Rises $8.3 Billion in August, Missing Forecasts as Credit Card Balances Post Their Steepest Drop in a Year

U.S. consumer credit rose $8.28 billion in August, well short of the $15 billion economists expected, according to Federal Reserve data released October 7. Revolving credit, mostly credit card balances, fell $4.79 billion, while auto and student loans kept total borrowing growing at a 1.9% annual rate, the slowest pace since May.

Key Takeaways

  • Total consumer credit grew at a 1.9% seasonally adjusted annual rate in August, less than half of July’s revised 4.1% pace.
  • Revolving credit contracted at a 4.2% annual rate after expanding 2.5% in July, the steepest monthly decline in at least a year.
  • Revolving balances fell to $1.352 trillion from a record $1.357 trillion in July.
  • Nonrevolving credit, which includes auto and student loans, rose $13.07 billion, growing at a 4.1% annual rate versus 4.7% in July.
  • July’s gain was revised down to $17.74 billion from the initially reported $18.06 billion.
  • Total consumer credit outstanding reached $5.197 trillion, up from $5.189 trillion in July.

The Headline Miss Hides a Shift in How Consumers Borrow

On the surface, August’s report reads as a simple miss: an $8.28 billion gain against a $15 billion consensus. The composition tells a more useful story. Consumers did not stop borrowing. They stopped adding to the type of debt they can adjust most quickly.

Revolving credit is the most flexible line on a household balance sheet. Card balances can rise or fall month to month based on spending, payoffs and confidence, while auto loans and student loans follow fixed schedules set at origination. When revolving debt shrinks while installment debt keeps growing, it often signals that households are either paying down cards or holding back on discretionary spending.

August’s $4.79 billion revolving decline is notable because it follows a record. Card balances peaked at $1.357 trillion in July, then retreated to $1.352 trillion a month later.

Credit Card Rates Remain Above 22%

The pullback comes as card borrowing stays expensive. The Federal Reserve’s most recent quarterly rate data showed the average APR on credit card accounts assessed interest rose to 22.15% in the second quarter of 2026, up from 21.52% in the first quarter. The average across all card accounts, including those that pay in full, was 20.94%.

Those rates face more upward pressure, not less. The Federal Reserve raised its benchmark range to 3.75% to 4.00% on September 16, its first increase in more than three years, and most card rates are tied to the prime rate, which moves with Fed policy. Other borrowing costs are elevated too: the average rate on a 60-month new car loan at commercial banks was 7.14% in the second quarter, and 24-month personal loans averaged 11.86%.

The latest numbers fit a broader pattern in which rising borrowing costs are pushing the economy onto two separate tracks, with some households absorbing higher rates while others cut back. A falling revolving balance can reflect either group: consumers paying down expensive debt, or consumers with less room to spend.

Installment Debt and Student Loans Carry the Growth

Nonrevolving credit did the heavy lifting in August. The category grew $13.07 billion, and federal government-held consumer credit, almost entirely student loans, climbed to $1.622 trillion from $1.608 trillion.

Growth in nonrevolving credit has been firmer than during much of late 2025 and early 2026, though the August pace of 4.1% eased modestly from July. Because these loans carry fixed payment schedules, rising installment balances add to monthly obligations that households cannot quickly cut, which can limit how much flexibility they have for discretionary spending later in the year.

What the Report Signals for Businesses Heading Into the Holidays

For retailers, restaurants and consumer-facing small businesses, the August data arrives at a sensitive point in the calendar. Fourth-quarter sales depend heavily on discretionary spending, and credit cards finance a large share of holiday purchases.

The credit report lines up with other recent readings. The Conference Board’s Consumer Confidence Index fell to 81.9 in September, its lowest level since 2014, and the Bureau of Labor Statistics reported that employers added just 29,000 jobs in September as unemployment rose to 4.2%. A consumer who is less confident about income and facing card rates above 22% has clear reasons to pull back on revolving debt.

Business owners should treat one month of data with caution. Revolving credit is volatile, and monthly figures are frequently revised. Still, a decline following a record high, alongside softening confidence and higher policy rates, is worth factoring into inventory, staffing and promotional plans for the fourth quarter. The next reads on household borrowing come with the September consumer credit release and the New York Fed’s third-quarter household debt report, both due in early November.

FAQs

How much did consumer credit rise in August 2026?

U.S. consumer credit rose $8.28 billion in August 2026, below the $15 billion economists expected. Total credit grew at a 1.9% seasonally adjusted annual rate.

Did credit card debt go down in August 2026?

Yes. Revolving credit, which is mostly credit card debt, fell $4.79 billion in August, a 4.2% annual rate of decline. Balances dropped to $1.352 trillion from a record $1.357 trillion in July.

What is the average credit card interest rate in 2026?

The Federal Reserve’s latest quarterly data showed the average APR on credit card accounts assessed interest was 22.15% in the second quarter of 2026, up from 21.52% in the first quarter.

What is the Federal Reserve G.19 report?

The G.19 is the Federal Reserve’s monthly consumer credit report. It tracks revolving credit such as credit cards and nonrevolving credit such as auto and student loans, excluding mortgages, and is generally released around the fifth business day of each month.

Luxury Is No Longer Just What You Buy, It’s How You’re Invited In

By: STAGE IIX, editorial staff

For decades, luxury retail followed a familiar formula. Scarce products, controlled distribution, and attentive service helped separate premium purchasing from ordinary commerce. Digital retail has changed that structure. A customer can now study a handbag from multiple angles, compare prices, read commentary, and purchase from a phone.

That shift raises a broader question about the luxury shopping experience. If access to products becomes easier, where does exclusivity come from?

The Psychology Behind a High-Value Purchase

At the highest end of the market, a purchase is rarely about function alone. The object may be beautifully made, but what gives it meaning is often more complex: provenance, craftsmanship, rarity, service, authorship, and the sense that the piece carries a point of view worth owning.

That is where luxury begins to separate itself from ordinary commerce.

Conventional e-commerce is designed around efficiency. Remove friction, shorten the path, complete the transaction. Luxury can operate differently. The experience may allow more room for discovery, conversation, context, and consideration, not because the purchase should feel difficult, but because it should feel intentional.

For an established maison, much of that meaning has already been built over generations. The name itself carries recognition, mythology, and trust before a client ever encounters the product.

An emerging house has to create that confidence more deliberately.

Its craftsmanship must be understood. Its design language must feel distinctive. Its materials, service, and point of view must collectively answer a quieter question every luxury customer eventually asks: Why is this worth choosing?

Personal attention cannot manufacture value where the product does not deserve it. But when the object itself is exceptional, the experience surrounding it can deepen its significance.

In that sense, luxury clienteling is not simply about access. It is about allowing the client to understand the object more fully what inspired it, how it was made, and why it was considered worthy of being created in the first place.

Photo Courtesy: J.CHRISTOPH

J.CHRISTOPH and Founder-Led Clienteling

J.CHRISTOPH offers one example of this more considered approach to luxury service. Founded by Jared Lilje, a retired Air Force Special Operations pilot, the American handbag house draws from aviation history and translates that influence into pieces handcrafted in the United States.

For select designs, the client experience moves beyond conventional e-commerce. The Jacqueline, for example, is offered through a private online shopping process, creating space for a more personal introduction to the piece, its materials, its design references, and the story behind its creation.

Lilje describes the intention this way: “We wanted the purchase to feel like more than a transaction. People aren’t simply investing in an object; they’re investing in a story, an impact, and something that reflects their values. That experience matters.”

That philosophy is closely tied to the founder himself. Lilje’s transition from military aviation into luxury fashion brings an unusual perspective to the brand, one shaped by precision, preparation, service, and attention to detail.

In a founder-led house, that perspective can become part of the client experience rather than remaining hidden behind the product. Private access creates the opportunity for context: why a material was selected, what a structural detail references, the story behind why a particular woman in aviation inspired a design, the impact the purchase is intended to support through the brand’s commitment to anti-human trafficking organizations, and how those choices contribute to the identity of the piece.

The distinction is subtle but important. The goal is not simply to make a product harder to purchase. It is to make the experience of acquiring it feel more informed, personal, and deliberate.

For an emerging luxury house, that kind of clienteling can become part of the brand architecture itself, allowing the relationship surrounding the object to carry the same level of intention as the object being purchased.

When the Product Carries a Story

The Jacqueline illustrates how J.CHRISTOPH connects storytelling with product. The handbag is named for aviation pioneer Jacqueline Cochran and draws design references from aircraft associated with her career. J.CHRISTOPH says the bag uses grade-one American alligator leather, nubuck suede lining, and sterling silver branding, and is handcrafted in the United States.

That story does not make the product valuable by itself. It gives the customer context. In a private luxury shopping experience, that context can become part of the conversation rather than remaining background copy on a screen.

A Glamour Bulgaria feature provides an external example of J.CHRISTOPH appearing within a broader fashion context, helping place the label within the wider conversation around luxury style and presentation.

The company also connects its products to its “Carry Hope” mission, which focuses on awareness of human trafficking and support for organizations working in that area.

Luxury as a Relationship, Not Just Access

Digital commerce has not diminished luxury. It has simply changed where the luxury experience begins.

For J.CHRISTOPH, that experience extends beyond the transaction itself. Private shopping, founder access, aviation-inspired storytelling, thoughtful product context, and personalized service all contribute to a relationship that can feel more considered than a conventional checkout.

Not every luxury client will want the same degree of interaction, nor should they. The value lies in giving the client access to a more personal level of attention when it matters.

For an emerging house, that can be especially powerful. Established maisons benefit from decades of recognition and inherited trust. A younger brand has to build that confidence more intentionally – through the quality of the product, the consistency of the experience, and the way each interaction reinforces what the house stands for.

As luxury retail continues to blend digital discovery with personalized service, the distinction may matter less at the point of access and more in what happens afterward.

The future of luxury may not be defined simply by who is invited in, but by how thoughtfully they are received once they arrive.

Contact

More information about J.CHRISTOPH, its handbags, and private shopping options is available through the company’s official website and Instagram.

How Dream to Success System Gives International Students a Competitive Edge

The modern international student faces a reality that previous generations could scarcely imagine. Rising living costs, competitive job markets, digital distractions, housing shortages, and growing financial pressures have transformed the study-abroad experience into a complex balancing act. Success today requires more than academic ability.

It demands adaptability, strategic thinking, and the capacity to make smart decisions under pressure. Dharun Madathil’s Dream to Success System: The Ultimate Tool Kit for International Students addresses this reality with remarkable clarity, offering a practical framework for thriving in an increasingly demanding environment.

Guide Designed for Today’s Students

One of the book’s defining strengths is its recognition that the rules have changed.

Dharun acknowledges the challenges shaping modern student life, from post-pandemic uncertainties and rising expenses to the influence of digital platforms and the growing importance of personal branding. Rather than relying on outdated advice, he presents strategies tailored to the realities students face right now. This contemporary perspective gives the book a sense of urgency and relevance. It understands that today’s students are navigating a world where opportunities and obstacles often appear simultaneously. The challenge is not access to information. It is knowing what to do next.

Case for Systems Over Motivation

Many personal development books focus heavily on inspiration. The book takes a different path. Its central message is that long-term success comes from systems rather than fleeting motivation. Throughout the book, readers encounter practical frameworks for networking, time management, financial planning, productivity, and community building. These systems are designed to reduce overwhelm and create clarity, particularly during periods of transition.

The underlying philosophy is simple yet powerful. With a reliable process, students can keep making progress even when confidence fluctuates. This approach feels particularly valuable for international students, whose lives often involve constant adaptation and uncertainty.

Networking Reimagined for the Digital Age

Among the book’s most insightful contributions is its modern interpretation of networking. For many students, traditional networking advice feels intimidating or disconnected from reality. Dharun challenges those assumptions by presenting networking as a skill that can be approached strategically rather than socially.

His emphasis on authentic communication, digital-first connections, and meaningful follow-up reflects how relationships are built in today’s professional landscape. Instead of encouraging students to collect contacts, the book advocates building genuine relationships that create long-term value. In an era where opportunities often emerge through connections rather than applications alone, this guidance is particularly timely.

The International Advantage

Perhaps the book’s most compelling argument is that international students possess strengths they frequently underestimate.

While studying abroad comes with undeniable challenges, it also develops qualities that employers increasingly value: cultural intelligence, resilience, adaptability, problem-solving skills, and the ability to operate effectively in diverse environments. Dharun encourages readers to recognize these experiences not as obstacles to overcome but as assets to leverage. This shift in mindset transforms the international journey from a period of survival into a platform for long-term success.

A Roadmap for the Future

What makes Dream to Success System resonate is its belief that success is not accidental. It is built through deliberate habits, strategic decisions, and consistent action.

By combining practical tools with a deep understanding of the international student experience, the author delivers more than a guidebook. He provides a roadmap for navigating one of life’s most amazing chapters.

For international students, success is not simply about completing a degree or securing their first job. It is also about understanding where they want their careers to go and developing the capabilities required to reach that destination. Dream to Success System encourages students to look beyond their immediate circumstances, recognize the value of their current experiences, and begin taking deliberate steps toward their long-term professional goals.

For students seeking direction in an increasingly complex world, the book offers a reassuring message: success abroad is not reserved for the lucky or exceptionally gifted. It belongs to those willing to approach their journey with intention, discipline, and courage. In that sense, Dream to Success System is not merely about studying overseas. It is about learning how to build a life of purpose wherever opportunity leads.

UltimateTax Grows Its Position in Professional Tax Software With a Customer-First Model

Professional tax software is a recurring business built around reliability, support, and the ability to handle tax season without disruption. When a tax preparer software company demonstrates the same reliability, support, and capabilities, the result is high retention rates, strong referral-driven growth, and compounding market share built on product quality.

UltimateTax, based in Muscatine, Iowa, has been getting it right since 2006. The company serves thousands of tax preparers annually, serving preparers at every stage, from a first-year practitioner building a client base to an established firm managing multiple preparers. Its appearance on the 2023 Inc. 5000 list of the fastest-growing private companies in the U.S., where it ranked No. 4,194 nationally and 24th in its state, provided independent recognition of the company’s growth. And the platform earns referrals at a rate that CEO Mike Steele described as an all-time high.

The Market Opportunity

The opportunity UltimateTax has pursued is not simply to sell tax software. It’s to give professional preparers more flexibility in how they buy and scale it.

Professional tax preparers need software that can handle the demands of a professional practice without requiring every firm to operate at the same scale. UltimateTax has built an adaptable product lineup that fits the industry, offering pay-per-return software for preparers who prefer a variable-cost model alongside flat-fee packages with unlimited e-filing for higher-volume practices. The approach gives smaller or newer practices accessibility to pro tax software without requiring them to commit to a package designed for a larger operation.

Building for Scale

Independent practitioners and small-business preparers have been UltimateTax’s core market. Its expansion into Partnership (1065) and S-Corporation (1120S) filings represents a deliberate move into the business return segment. The company’s tax-preparer software for small-business clients now covers that full range within a single platform.

For preparers whose client base has historically been limited to personal 1040s, the addition of partnership and S-corporation filing capabilities opens access to a higher-fee segment of the market. Business returns typically command more than individual filings. The ability to handle both on the same platform eliminates the operational friction of managing two separate software subscriptions.

The Service Bureau Segment

For organizations running preparer networks, service bureau tax software requirements differ in both kind and scale. UltimateTax’s service bureau tax software and reseller program allow businesses to offer professional tax preparation software under their own brand, extending the platform’s reach through partners who bring their own preparer networks and client relationships.

The desktop packages support network installation. Multiple workstations can connect to a single centralized database, giving bureau operations a single system to manage rather than a collection of individual preparer setups. And with unlimited users, a bureau adding preparers to its network isn’t paying more per seat.

For a bureau migrating to a new platform, free data conversion involves moving client files across an entire preparer network, not just a single office. Eliminating that rebuild removes a logistical obstacle that would otherwise make switching cost-prohibitive.

Support as Retention Infrastructure

In professional software markets, support failures during peak usage periods can drive churn. UltimateTax’s year-round customer service offering maintains a US-based, platform-trained support team. When a preparer encounters a complex scenario during February or March, the person responding has the technical knowledge to handle it efficiently.

Tax preparation software reviews from UltimateTax customers consistently identify the company’s support quality as a differentiating factor and a reason for renewal. Every new customer receives a live onboarding session, and the 365-day support model keeps that level of attention going well past the first filing season. For returning customers, renewal pricing options are available that can reduce the cost of the following season’s software.

A Compounding Business Model

UltimateTax has created several ways for a preparer to deepen the relationship with the platform over time. A customer can begin with pay-per-return software, move to a flat-fee package as volume increases, add business returns as the practice expands, and access service bureau or reseller options as the operation takes on a broader role.

Each step in that progression gives UltimateTax another reason to stay relevant to the business it serves. Year-round support keeps the relationship active outside tax season. Free data conversion lowers the practical barrier to starting that relationship in the first place. And renewal pricing can give established customers a reason to stay rather than re-evaluate each year. Individually, each of these is a reasonable feature. Together, they describe a platform that gets harder to leave the longer a preparer uses it. Tax professionals ready to evaluate their software options can visit UltimateTax.com or contact the team directly at 866-686-7211.