Market Daily

How Cardiff is Guiding Small Businesses Through Tightening Credit Markets

By: One World Publishing

From restaurants to retailers, operators are turning to flexible financing tools to manage volatility and fuel growth.

On a quiet weekday morning in Phoenix, a restaurant owner reviews sales reports from the weekend rush. Revenue looks strong, but supplier invoices are due, payroll is looming, and a refrigeration unit is showing signs of failure. In Florida, another boutique hotel manager is considering a renovation before peak travel season. 

These business owners are not facing a crisis. Yet both face the same familiar challenge. Timing.

For growing businesses, timing can matter as much as revenue. Cash flow gaps, seasonal swings, and rising operating costs are prompting many small and mid-sized businesses to rethink how and when they access capital. Rather than relying on a single large bank loan, more operators are choosing flexible funding strategies that match business financing needs as they arise.

This shift has brought online and fintech lenders, such as Cardiff, a San Diego-based firm focused on small-business funding, into the mainstream capital conversation. Businesses choose these lenders because they can operate outside conventional bank structures and offer more flexible solutions.

A Broader Appetite for Flexible Funding

Recent Federal Reserve data show that a significant share of small businesses continue to seek new financing, with nearly 60% of employer firms reporting they applied for capital in the past year.1 At the same time, many businesses are relying on existing credit lines to manage cash flow and maintain working capital stability, reflecting ongoing demand for flexible financing even as interest rates and lending standards evolve.2

For many operators, especially in hospitality, retail, and service industries, revenue patterns rarely align with rigid repayment schedules. When occupancy rates dip or customer traffic slows, liquidity can tighten quickly. This reality makes revenue-based financing options, such as a business cash advance, appealing to business owners. Rather than fixed monthly payments, it aligns repayments with revenue fluctuations.

Dean Lyulkin, CEO of Cardiff, says the conversation with clients has shifted in tone.

“Owners are thinking strategically about capital,” Lyulkin says. “They are not looking for funding in isolation. They want tools that help them manage cycles and act quickly when an opportunity appears.”

That perspective underscores a broader shift in how business owners use financing. Rather than treating it as a last resort, many now view it as a proactive component of growth planning.

Hospitality and the Need for Speed

Hotels and restaurants illustrate this evolution clearly. Both industries face fluctuating demand, rising labor costs, and ongoing capital expenditures. For hotels, renovation timelines often coincide with seasonal occupancy trends. Missing a window for upgrades can translate into lost bookings during peak travel months.

In that context, a merchant cash advance is a practical way to quickly secure funds. The structure, often based on projected card receivables, can provide access to capital to cover gaps or plan ahead for future business without lengthy underwriting cycles. Speed and flexibility can give businesses operating in competitive markets an edge.

Restaurants confront similar fluctuations in demand while expenditures remain steady. A restaurant cash advance can help cover recurring expenses, such as payroll during slower weeks or fund marketing campaigns designed to boost traffic. Because repayment adjusts with sales, operators can repay on schedule despite uneven periods without fixed installment obligations.

Still, experts advise moderation. Overreliance on short-term financing can compress margins if not paired with disciplined forecasting. Industry consultants recommend that operators align each funding tool with a specific objective, such as equipment replacement or inventory purchases, rather than general cash shortages.

Retail and Inventory Strategy

Retail businesses, particularly those preparing for seasonal demand, face a different set of timing challenges. Inventory purchases often require upfront payment well before revenue materializes. For retail stores, business loans allow for expansion or stock replenishment. They can enable early buying, which may unlock supplier discounts or favorable repayment terms.

William Stern, Founder of Cardiff, notes that many retailers are evaluating capital decisions through the lens of opportunity cost.

“When you can secure inventory at a discount or expand into a higher margin product line, waiting can carry its own expense,” Stern says. “Access to funding allows owners to make strategic decisions without liquidating cash reserves.”

This approach reflects practical decision-making. If the expected return from additional inventory exceeds the cost of capital, financing becomes a lever for improving margins rather than a burden.

Equipment as a Competitive Edge

Equipment investment is another key factor fueling financing demand. Service-based businesses often depend on specialized machinery, diagnostic tools, or commercial appliances, and delaying upgrades can limit capacity or reduce efficiency.

For example, an auto repair shop may choose to invest in new diagnostic equipment to increase throughput or reduce labor hours. Such upgrades are often key to maintaining efficiency and meeting customer demand, but paying for them upfront can strain cash flow. Business equipment financing can spread the cost over time while preserving cash reserves. If incremental revenue offsets financing costs, the investment strengthens overall performance.

Modern equipment can also enhance customer experience, which influences repeat business and brand perception. Equipment loans and leases can align repayment with projected revenue streams and mitigate strain on day-to-day operations.

Financial advisors emphasize that equipment purchases should be evaluated through detailed cash flow modeling. When structured carefully, this financing can convert capital expenditure into manageable operating expenses.

The Balance Between Cost and Flexibility

Critics comparing certain financing products to traditional bank loans often note that some funding solutions carry higher effective costs due to speed and risk factors. However, many small business owners evaluate funding through a different lens, prioritizing flexibility and timing over price.

The cost of missed opportunities can exceed the cost of borrowing. Delayed expansion, forfeited supplier discounts, or canceled marketing initiatives can erode competitive position. Liquidity provides optionality, and optionality carries value.

Cardiff executives believe that underwriting decisions should emphasize revenue consistency and operational history. Rather than relying solely on credit scores and collateral, the company evaluates recent financial activity to gauge repayment ability. This data-driven approach expands access for businesses that may not meet conventional bank thresholds.

A New Normal for Capital Planning

The conversation around small business financing has matured in recent years. Instead of viewing funding as episodic, many operators now integrate capital planning into quarterly strategy discussions. Access to flexible tools allows businesses to respond to shifting demand, regulatory changes, and evolving consumer behavior.

Small business lenders like Cardiff have become part of this ecosystem, offering options that complement traditional bank relationships. The growth of digital underwriting and real-time financial analysis has accelerated approval timelines, which can be critical when decisions must be made quickly.

As economic conditions continue to shift, the demand for adaptable capital solutions is unlikely to fade. Small businesses remain the backbone of the American economy, accounting for the vast majority of enterprises nationwide. Their ability to secure timely funding influences hiring decisions, expansion plans, and long-term resilience.

Flexibility has become a defining feature of modern small business finance. Operators who understand the tools available to them are better positioned to navigate uncertainty and seize opportunities when they arise.

Sources:
https://www.fedsmallbusiness.org/reports/survey/2025/2025-report-on-employer-firms

https://www.federalreserve.gov/publications/2025-march-consumer-community-context.htm

 

Disclaimer: The information provided in this article is for informational purposes only and does not constitute financial, investment, or business advice. While the article discusses various financing options, results may vary depending on the individual circumstances of each business. Readers are encouraged to conduct their own research and consult with a financial advisor or business expert before making any financial decisions.

SEA.AI – Product Portfolio and Operational Impact of AI-Powered Maritime Safety Systems

At sea, the traditional methods of using radar, sonar, human observation, and charts to locate hazards and keep track of vessels in relation to their surroundings have been supplemented by AI and machine vision to provide real-time hazard detection and awareness. By combining low-light optical cameras, thermal imaging, and machine learning, vessels can be continuously monitored even in adverse conditions such as nighttime, fog, or heavy seas. These technologies are finding applications not only in commercial shipping and offshore racing yachts but also in government maritime applications, providing additional safety layers and insights.

It was within this context that SEA.AI began operations in 2018 under the name OSCAR, founded by Raphaël Biancale, an automotive engineer, and Gaëtan Gouérou, co-founder of CDK Technologies and former managing director of the IMOCA racing class. The founders began by applying automotive computer vision technology to the maritime environment, developing AI systems capable of real-time detection and tracking of floating objects. In 2022, the company changed its name to SEA.AI to more accurately represent its focus on AI-assisted maritime safety and awareness. Their systems have been installed on various vessels ranging from sailing and motor yachts to commercial vessels, unmanned surface vessels, and offshore racing yachts.

The company’s product line is based on four core systems. Watchkeeper is designed to be modular and to adapt to different navigation styles and different kinds of boats: motorboats, sailing boats, but even USVs, offering an AI-assisted collision avoidance system with ultra-wide-angle cameras and customizable systems designed for small yachts and recreational vessels as well as for USVs. Sentry is designed for commercial, government, and larger yacht applications, offering advanced AI processing and real-time alerts to complement existing navigation systems. The Brain component is the processing module, allowing AI functionality to be integrated with existing thermal camera systems. Finally, there is Competition, designed for offshore racing yachts and vessels with rotating masts, where real-time detection and tracking of objects are essential for rapid and accurate maneuvering.

SEA.AI has been launched globally, with over 1,200 installations as of 2025. Initially, the 2020 Vendée Globe race saw approximately half of the fleet utilizing SEA.AI systems to enhance navigational safety in extreme offshore conditions. Since then, the firm has focused on commercial and government sector applications, such as incorporating Sentry systems into AIRCAT Crew Transfer Vessels, specifically the 35-meter SES vessels recognized for their swift offshore performance.

SEA.AI has developed its capabilities by compiling and labeling over 80 million actual maritime images to train its machine learning algorithms. This large database is the foundation for the accuracy and reliability of its object recognition technology, covering a broad spectrum of scenarios, vessels, and obstacles to ensure the systems are equipped to deal with different situations. Continuous software updates enable the AI to learn and adapt to improve its performance, addressing false positives, low-visibility detection, and sudden changes in maritime environments. This is a demonstration of the company’s commitment to its rigorous development process to enhance situational awareness for vessel operators, without replacing traditional navigation tools.

Partnerships with shipbuilders have greatly accelerated the integration of SEA.AI systems. In 2022, Outremer catamarans introduced SEA.AI systems as optional equipment. In 2025, Nautitech Catamarans introduced AI-assisted vision technology for its performance range of vessels. By 2026, Privilège Marine made SEA.AI’s collision avoidance and situational awareness systems standard equipment for its catamaran range, the first among multihull manufacturers. These partnerships demonstrate the impact of AI-based systems on design and operational standards, with manufacturers including the technology in new vessels to meet operational and safety requirements.

In 2025, the company expanded its vision to environmental monitoring with the EU’s ATLANTIC WHALE DEAL. In collaboration with the Irish Whale and Dolphin Group and the University of La Laguna, they launched AI vision systems to detect surfacing whales, hoping to reduce ship strikes and help with marine conservation. This is a clear case of AI maritime technology expanding from being a collision avoidance system for human-controlled ships to an ecological protection system.

Their innovations have not passed unnoticed in the maritime technology community. The Watchkeeper system received a special mention at the DAME Design Awards at the METSTRADE 2025 event, and the Brain unit was nominated for a DAME Design Award in 2024. SEA.AI also appeared in the 2025 Blue Tech Index and was listed as one of the Thetius Top 150 maritime technology companies. The Watchkeeper system also won the Innovation Route Award at the 2025 Cannes Yachting Festival. These awards demonstrate the increasing presence of the company and its contribution to the development of AI safety solutions in the maritime industry.

The systems developed by SEA.AI are designed to work in conjunction with existing navigation systems and not to replace them. The operators receive real-time visual overlays, notifications, and situation awareness on onboard multifunction displays, onboard computers, or mobile devices. This seamless integration enables vessel operators to make informed decisions while keeping their hands on the controls. By leveraging AI-driven detection, large-scale data collection, and periodic software updates, the systems remain relevant across a wide range of operations, from recreational sailing to fast offshore and government maritime operations.

In other words, SEA.AI is a specific application of AI and machine vision technology for maritime safety and operation monitoring. The company’s product line, including Watchkeeper, Sentry, Brain, and Competition, addresses a set of capabilities designed for vessels of varying sizes, operational contexts, and navigation complexity. Through global implementation, collaboration with shipyards, and participation in environmental monitoring projects, the company has shaped safety procedures and facilitated maritime technology adoption. Industry awards such as DAME Design Awards, Cannes Yachting Festival Innovation Route, and Blue Tech Index membership demonstrate the industry visibility of SEA.AI’s products.

Growth and Advancement in Managed IT – The Steady Expansion of ITPartners+ Across North America

In the past decade, the managed IT services industry has quietly become one of the most active sectors in business technology. Companies of all sizes, particularly small and midsize businesses, have turned to managed service providers to handle everything from cybersecurity to cloud management. Industry research estimates the global managed services market at several hundred billion dollars, with forecasts projecting continued growth through the late 2020s. North America represents the largest regional share of that market. The shift reflects an era in which digital infrastructure has moved from an internal function to a core business dependency, creating a competitive landscape populated by both large enterprise players and fast-growing regional firms.

Among those regional firms, ITPartners+ has emerged as one that represents the broader evolution of the industry. Founded in 2019 by Kevin Damghani, the company is headquartered in Grand Rapids, Michigan. It has built its business model around providing managed and co-managed IT services to organizations across North America. By 2025, it reported operational reach in 39 U.S. states, reflecting both organic growth and a series of strategic mergers and acquisitions that expanded its service footprint.

The company’s approach is built around two service tracks. First, its fully managed IT model provides clients with end-to-end technology support, infrastructure management, and cybersecurity oversight. Second, its co-managed model allows existing in-house IT teams to partner with the firm for supplemental expertise or around-the-clock monitoring. The company’s offerings include managed networking, cloud hosting, backup and continuity planning, and cybersecurity protection, aligning with the increasing complexity of modern IT systems. In an environment where cyber threats continue to grow—data from the FBI’s Internet Crime Complaint Center recorded more than 880,000 cybercrime reports in 2023—the need for structured IT partnerships has only increased.

Under Damghani’s leadership, ITPartners+ has focused its expansion not only on geographic scale but also on maintaining its position as a founder-led organization. The company operates offices in Grand Rapids, Michigan; Mendota Heights, Minnesota; Matawan, New Jersey; Boca Raton, Florida; Elizabeth City, North Carolina; and Taguig, Metro Manila, Philippines. This distributed structure has enabled them to serve clients and partners across multiple time zones while integrating global service capabilities, particularly in cybersecurity and remote management.

The company’s early years coincided with a period of rapid consolidation across the managed services market. Many small and midsize providers sought mergers to achieve scale, streamline operations, and meet the demand for more comprehensive solutions. ITPartners+ began this process in 2023 when it merged with Netrix IT, a Minnesota-based managed service provider. The following year, it announced another merger with Trinity Worldwide Technologies, a New Jersey-based firm. In May 2025, ITPartners+ extended its reach further on the U.S. East Coast through a merger with Cloud Server Techs, a North Carolina company. These moves created a more extensive national presence and reinforced the company’s focus on regional integration rather than on aggressive market takeover.

A turning point in its growth came in June 2025, when ITPartners+ secured a 30 million U.S. dollar funding facility from Metropolitan Partners Group, a New York-based private investment firm.  Reports from CRN and Yahoo Finance indicated that the financing was intended to support an expanded acquisition program aimed at bringing smaller managed service providers under the ITPartners+ umbrella. The strategy outlined a goal of completing multiple acquisitions per year, providing both capital and structural support for integration. While many MSPs have taken on private equity investments in recent years, Damghani has stated that ITPartners+ intends to maintain its founder-led culture and operational model despite the growth funding.

The company’s trajectory has drawn attention from industry publications and ranking organizations. Since 2020, ITPartners+ has been featured in the Inc. 5000 list of the United States’ fastest-growing private businesses multiple times. It first ranked in 2020 at 214 and returned in subsequent years, reaching 2,908 in 2025. The firm has also appeared on CRN’s Managed Service Provider 500 list in the Pioneer 250 category, which recognizes providers with a primary business serving small and midsize businesses. Such awards have placed it within the growing group of midsize managed service providers that bridge the gap between the boutique shops and the national enterprise-scale vendors.

Beyond its business operations, ITPartners+ has continued to be involved in community-related projects. In 2025, Damghani discussed the company’s goal to donate one million U.S. dollars each year to projects supporting education and career growth. The company has underwritten initiatives in Uganda and in the Dominican Republic, including access to technology and employability skills. While philanthropy is not new in the tech world, the frequent integration of community programming into its business is reflective of the industry’s growing focus on social responsibility.

The company’s internal structure comprises an executive council, including Chad McDonald as Chief Technology Officer, Kelly Miles as Chief People Officer, Tammy Smith as Chief Financial Officer, and Denny Bouma as Chief Operating Officer. This executive team collectively leads both strategic planning and day-to-day operations, which have guided the company through acquisition-fueled growth. Each of these executives has helped instill in the company a focus on long-term stability rather than short-term scaling.

Industry observers have noted that the managed services sector will continue to consolidate over the next five years, with smaller players being acquired by mid-tier providers such as ITPartners+. 

As the managed services market expands, companies on this middle-of-the-road trajectory of growth and responsibility are well-positioned to be the defining forces behind the next generation of the IT services economy.

ITPartners+ has shown a consistent track record, evolving from a local vendor to a multi-location tech firm with partners in North America and abroad in under a decade. The continued focus on managed IT, co-managed relationships, and cybersecurity mirrors the increasing reliance of businesses on shared technology infrastructure and those firms that oversee it.