By: Elena Mart

In the fast-paced world of branding, it’s easy to think that success requires a massive following. But Jared Mast, founder of The Renegade Agency, is rewriting that narrative. His agency specializes in helping experts, coaches, and speakers build thriving businesses—even with a small audience. For Jared, success isn’t about how many people are following you but how well your message connects with the right people.

“So many experts believe they need to have tens of thousands of followers to start seeing real success,” Jared says. “But that’s not the case. If you’ve got a clear message and a strong personal brand, you can create a massive impact with just a small, loyal following.”

Building Big Businesses from Small Audiences

Mast founded The Renegade Agency with one goal in mind: to empower experts to build scalable businesses without needing a huge audience to get started. His philosophy is rooted in the idea that small doesn’t mean weak. In fact, some of the most successful brands today started with a tight-knit group of highly engaged followers.

“People overcomplicate branding,” Jared explains. “It’s not about having a massive reach; it’s about connecting with the right audience. When your message is clear and authentic, even a small following can translate into a highly profitable business.”

Authenticity Is the New Currency

In today’s marketplace, consumers are more discerning than ever. They aren’t just looking for products or services—they’re looking for connection and authenticity. This is the foundation of Jared’s approach to branding: helping experts develop a personal brand that feels real, relatable, and, most importantly, true to who they are.

“People want to buy from people,” Jared says. “It’s that simple. They’re drawn to authenticity, not perfection. If your audience feels connected to your story, your values, and your mission, that’s where real loyalty comes from.”

Jared emphasizes that this shift in consumer behavior is a massive opportunity for experts and thought leaders, especially those who are just starting out. Even with a smaller audience, the right brand strategy can build deep relationships that translate into loyal customers and sustainable growth.

Scaling Through Systems and Strategy

Jared Mast’s philosophy isn’t just about building a brand—it’s about creating a system for scaling that brand. Whether you have 500 followers or 50,000, what matters most is having the right processes in place to turn that audience into a thriving business.

“You don’t need to be a social media celebrity to run a successful expert business,” Jared says. “What you need are systems that work. A clear brand message, a strategy for engagement, and a way to deliver real value—those are the tools that turn small audiences into big success stories.”

Mast and his team at The Renegade Agency are dedicated to helping experts create these systems, building personal brands that not only resonate with their target audience but can grow alongside them. This focus on strategy over scale allows his clients to see real, measurable results—without needing to rely on sheer numbers.

The Renegade Philosophy: Bold, Authentic, Different

What sets Jared Mast apart from other branding experts is his renegade philosophy. He encourages his clients to embrace what makes them different rather than trying to fit into the traditional mold of what a business or brand “should” look like. For Jared, the real magic happens when experts have the courage to take risks and stand out.

“The market is saturated with people trying to do the same thing in the same way,” Jared explains. “Being a renegade means breaking out of that mold. It’s about daring to be different, taking risks, and not being afraid to be bold. That’s how you cut through the noise.”

This philosophy has attracted a diverse range of clients, from first-time entrepreneurs to seasoned professionals who want to level up their branding game. For Jared, it’s not about how big you are—it’s about how bold you’re willing to be.

Why Now Is the Time to Build Your Expert Brand

With the digital landscape changing rapidly, Jared believes there’s no better time than now to build a personal brand that stands out. In fact, the rise of niche audiences and targeted marketing means that even small followings can generate huge returns when approached strategically.

“Now is the perfect time to focus on your brand,” Jared says. “The market is shifting, and people want connection, authenticity, and expertise. If you’re an expert, you already have what it takes—you just need to package it in a way that resonates.”

The Renegade Agency is built on helping experts do exactly that: crafting a brand that not only reflects who they are but also speaks directly to the needs of their audience. Jared’s team focuses on scaling small audiences into big businesses, and his renegade philosophy ensures that every brand they work with stands out in a saturated market.

Join the Renegade Movement

Jared Mast’s approach isn’t about quick wins or flashy gimmicks. It’s about creating sustainable, authentic success for experts who are ready to take the leap and build a brand that’s truly their own. Whether you’re just starting out or ready to scale, Jared believes there’s never been a better time to own your space as an expert.

“If you’ve got something to offer, there’s an audience out there waiting for it,” Jared concludes. “Don’t wait for permission, don’t wait until you think your following is big enough—start building your brand now, and the rest will follow.” 

With The Renegade Agency at the helm, even the smallest expert businesses can make a massive impact. It’s all about being bold, being authentic, and being ready to make your mark.

Published By: Aize Perez