By: KeyCrew Media

Many buyers of luxury homes in Park City, Utah, live somewhere else when they start their search. For sellers, that means a buyer’s first impression of the home rarely happens in person. According to Derrik Carlson, Resort Real Estate Advisor with REAL ESTATE IN PARK CITY, the Luxury Division of KW Park City Keller Williams Real Estate, reaching the right buyer starts online and depends on knowing where those buyers come from.

Here is how Carlson approaches marketing a higher-end property to buyers who live outside the area.

The First Showing Happens Online

Carlson says the first showing of a luxury listing, whether it’s a virtual tour or a buyer looking through photos and video, usually happens online. The listing has to be ready for that.

That means the online presentation should work for someone who can’t visit yet. The photos, video, and property details should give a clear sense of the home and its setting. Carlson says the listing should also be easy to show virtually, so an agent can walk an interested buyer through it remotely.

Focus on Feeder Markets

Out-of-state buyers aren’t spread evenly across the country. Many come from feeder markets, the places that regularly send buyers to Park City.

Carlson’s team has focused on those markets for almost 15 years. Over that time, they have built a database that continues to grow every month, and they use it to share new listings with people connected to those markets.

Paid advertising is part of the plan as well. Carlson runs paid campaigns aimed at buyers in those feeder markets, so a listing reaches people who are likely to be shopping for a home in Park City.

Don’t Overlook Buyers Who Are Already in Town

Not every luxury buyer is found through a national campaign. Carlson also promotes listings locally, because some buyers decide to purchase after spending time in Park City.

“You never know who’s on vacation in Park City, loves it, and wants to buy something,” he says.

A family in town for a ski trip or a summer stay may start looking at homes before they leave. Local exposure helps make sure a listing is in front of them.

Be Ready for International Buyers

Some luxury buyers come from outside the United States. Carlson says his team works with a number of international clients and has marketing in place to reach buyers globally.

Working with international buyers often means adapting both the marketing and the conversation. Expectations, communication styles, and priorities can differ from buyer to buyer, and Carlson treats adjusting to each one as part of the job.

For sellers, the takeaway is to ask specific questions before choosing a listing agent. Which markets will the listing be promoted in? How will the home be presented to someone who can’t visit right away? How will the listing reach buyers who are already in town? Sellers can learn more about how REAL ESTATE IN PARK CITY works with sellers.

REAL ESTATE IN PARK CITY is the Luxury Division of KW Park City Keller Williams Real Estate, led by Derrik Carlson, Resort Real Estate Advisor. The team represents buyers and sellers of luxury, ski, and golf properties across Park City, Deer Valley, and the Heber Valley. Learn more at https://www.realestateinparkcity.com.

Disclaimer: This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.