A media pitch is typically a concise email describing a specific story or event in short terms, as shown in the media pitch examples below.
The story behind the idea is to generate interest in a particular topic of the press, such as a newspaper editor or your client, and their form requires some creativity from the sender.
Since attention-seeking is usually the focus of a media presentation, the better you write it, the more likely your message is to get through and not end up at the bottom of a crowded publisher’s inbox. Whether your goal is to get media attention or work on your PR campaign, the right pitch will be an immediate benefit, so here are some tips for getting there!
What to keep in mind when writing a presentation
Try to strike a balance between being too formal and too informal, and try to personalize the message for the person you are sending it to. The tone you should aim for is one that is recognizable to the editor, but not overly professional. It should be something that catches your eye and is curious at a glance, rather than looking like it was generated by the computer.
If you’re looking to secure a deal of some kind, be sure to include an offer in your presentation. If there is something you can contribute to the future agreement, make it clear from the start and include it in your media pitch. This is especially useful for securing media relationships, but if the person you’re sending a pitch to is getting a lot of requests, they are likely to play the one with a clear and attractive offer will likely ring.
Write the subject so that you would click on it. Always try to think about what kinds of headlines and mail items work on you, which look compelling when scrolled through, and which look like automated spam. Tailoring the message to the individual, as previously mentioned, takes priority, but if you are convinced that the content of your presentation will interest him, create an equally interesting topic to grab their attention.
Examples of the most common multimedia presentations
When deciding how to phrase your pitch, it is best to start by determining what type of argument it is. Some of the more common types are:
Trend Pitch
When you are trying to present a market trend that you have noticed, and it is in your client’s area of work, it can be considered a trending pitch. First of all, make sure the trend isn’t a passing fad, but something solid that you can work on and work on some examples that might better illustrate your idea, if not something popular.
Product pitch
One of the most common type of camping area as it is also the easiest one to sell. If you’re pitching an existing product, send it to the publisher with your message if possible. Some products are interesting enough to sell, but for others you will have to invent something attractive enough to make them interested.
Influencer pitch
Because of how big influencer marketing has become, launching various influencers is something you should definitely consider whether this makes sense for your product or ideas. Rather than sending them direct messages on social media, where they probably make dozens of similar requests on a daily basis, send them a little more formal email. Just official enough to make it seem like you know what you’re doing.
Announcement Pitch
It is a type of presentation that you can use to announce certain events and things that need to be planned in advance. Try to keep these brief and include the most relevant ideas, such as the schedule bullet points with information needed. They must understand most of your post at a glance, with more information in it in case they decide to take a look and study the ad.
If you need more samples be sure to search for “media presentation examples” and you will find tons more!
