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Tesla pushes for unconventional price cut in US and UK

Image source: The Japan Times

Tesla: The economic crisis has had an implication on every business industry and has prompted large companies to make critical decisions.

Tesla is taking a different path than that of other firms, which have been firing workers to save expenses.

Instead, the manufacturer of electric cars is lowering costs of its vehicles in the US and Europe.

The news

Tesla is a company renowned for its ability to create solar panels, energy storage technology, and electric vehicles.

The company was created in 2003 by Elon Musk.

Tesla electric vehicles are renowned for their effectiveness, extensive range, and distinctive aesthetics.

The Model S, Model 3, Model X, and Model Y are a few of the best-known Tesla vehicles.

Along with producing commercial cars, Tesla also sells components and systems for electric drivetrains to other automakers.

On Thursday, a promotion was posted on the official website.


Teslas have been selling out swiftly on the market.

The firm has significantly and positively increased its earnings during the past few years.

By 2020, more than 5 million Tesla vehicles would have been sold globally.

The Model 3 has led the world market for electric automobiles since 2018.

It is also now the least expensive EV model.

Additionally, Tesla has seen tremendous sales in China and Europe.

The firm plans to increase manufacturing and sales in a variety of countries.

Sales-wise, Tesla has consistently outperformed the competition, solidifying its position as the market leader for electric vehicles.

However, cutting back on US spending would make it easier for the business to receive significant federal EV tax credits, which would boost domestic and global sales.

The Model 3 and Model Y are currently discounted in the following countries:

  • Austria
  • France
  • Germany
  • The Netherlands
  • Norway
  • Switzerland
  • The UK

Read also: Nike finds new strategy through Gen Z consumers in China

The models

According to the vehicle’s configuration, Tesla in Germany appears to have reduced the price of the Model 3 and Model Y as low as 1% to more than 17%.

The Model Y lost ground to the Model 3 in desirability in Germany in December 2022.

In Germany, Volkswagen and its well-known EV, the ID.4, lagged behind the American EV powerhouse.

An entry-level electric vehicle equivalent to the Model 3 at a lower cost is the Volkswagen ID.3.

According to TroyTeslike, an independent EV industry researcher, the cost of a brand-new Tesla Model 3 has decreased by 6% to 14% in the US.

Depending on configuration, the Model Y’s cost might drop as low as 19%.

The Model Y is Tesla’s sport utility vehicle or crossover, whereas the Model 3 is the company’s entry-level sedan.

The more costly Model S sedan and Model X SUV are now more widely accessible in the US.

Tax credits

Electric cars may be eligible for tax incentives in the US depending on its form factor, classification, economy, driving range, and manufacturer’s suggested retail price.

To give manufacturers the chance to qualify for a $7,500 clean car tax credit, the US government postponed until March the launch of new rules limiting the sale of raw materials and battery components.

As a result, EV manufacturers may buy the components and supplies they require from foreign suppliers and still be eligible for financial incentives from the government.

The current interim regulations exempt from the need for final EV automobile assembly those who are eligible for government subsidies.


The latest tax decrease will provide both immediate and long-term tax benefits for EV manufacturers.

Customers who made financial commitments to buy new Tesla automobiles by the end of 2022 have encountered problems.

After promising to accept deliveries at higher costs until the end of 2022, Tesla infuriated many Chinese customers by significantly reducing the prices of the Model 3 and Model Y.

According to Reuters, a large number of clients reportedly complained and requested refunds.

Meanwhile, Tesla is stubborn.

The company last month announced a $7,500 discount on the Model 3 and Model Y in an effort to get buyers to accept delivery of their vehicles before the end of the fourth quarter.

The manufacturers also offered free Supercharging at their charging stations for 10,000 miles if US customers cooperated.


Even with the incentives, the company stated that 439,701 autos were manufactured and 405,278 were delivered in the fourth quarter.

Analysts expected vehicle deliveries to increase by 50% annually, but neither they nor the annual targets were met in the fourth quarter.

In Fremont, California, Tesla is now running its first assembly facility in the US.

It also has a brand-new facility in Gruenheide, Germany, a production facility abroad in Shanghai, and a production line in Austin, Texas.


Tesla cuts prices in the US and Europe to stoke sales after lackluster year-end deliveries

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