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Pandemic aftermath incurs layoffs with shifting customer demand

Image source: LinkedIn

Pandemic: According to CEO Satya Nadella, the pandemic’s start two years ago swung the scales in Microsoft’s favor.

Microsoft prospered through its online services.

“What we have witnessed over the past year is the dawn of a second wave of digital transformation sweeping every company and every industry,” said Nadella.

The scenario is substantially different from what it was in 2021 as of this year.

Microsoft announced last week that 10,000 workers will be laid off.

The business said that as it battles with economic instability, it is reevaluating its digital spending from the pandemic era.

Microsoft users want to do “more with less,” as per Nadella.

The tech space

Microsoft is not the only business to go through this process; other businesses have also been getting rid of employees.

Alphabet, the parent firm of Google, has disclosed intentions to terminate 6% of its employees (over 12,000 jobs).

Around 50,000 employees have been let go by many massive corporations, including Amazon, Google, Meta, and Microsoft, since October.

The decisions stand in contrast to the pandemic’s early stages, when tech businesses were growing to meet the demands.

Many market players at the time believed the expansion was going to last a very long time.

However, Amazon has more than doubled its employees since roughly September 2019.

They built additional warehouses while employing over 500,000 workers.

Between March 2020 and September of the prior year, the workforce of the massive social media company Meta more than doubled.

Other businesses that have increased their worker numbers are:

  • Google
  • Microsoft
  • Salesforce
  • Snap
  • Twitter

In recent weeks, the aforementioned businesses have also announced further layoffs.

Read also: United Airlines estimates are positive despite increased fare

Error in judgment

The spread of the pandemic was underestimated by the majority of tech CEOs, especially as individuals returned to their normal lives and offices.

Consumer spending and advertising have decreased recently for a number of reasons, including:

  • Recessionary fears
  • Inflation
  • Increasing interest rates

Some companies, according to Wall Street experts, will have single-digit profit growth in the crucial December quarter.

Apple and Meta are anticipated to experience declines, according to Refinitiv forecasts.

Most recently implemented personnel reductions often only impact a tiny portion of the whole workforce.

Others cut gains over the previous year despite keeping tens of thousands (or perhaps hundreds of thousands) of employees.

However, because of their company’s allegedly endless expansion, it interferes with the lives of employees who are now looking for new employment.

Pandemic growth

The Third Bridge investment firm’s worldwide sector lead, Scott Kessler, gave his thoughts on the state-of-the-art advances and early expansion of the tech industry.

“They went from being on top of the world to having to make some really tough decisions,” said Kessler.

“To see this dramatic reversal of fortunes… it’s not just the magnitude of these moves, but the speed that they’ve played out.”

“You’ve seen companies make the wrong strategic decisions at the wrong times.”

Apple continues to be the only significant technology business without any public layoffs.

According to reports, the company suspended recruiting, with the exception of R&D (research and development).

Apple has barely increased employment by  more than 20% over the past four years compared to other corporations.

“They’ve taken a more seemingly thoughtful approach to hiring and overall managing the company,” noted Kessler.

Meanwhile, CEOs have admitted that they made an error by recruiting too many people at the start of the pandemic and failed to anticipate demand that came when the restrictions on the pandemic were lifted.

He issued an email to the staff on Friday, and it was later published on the company website.

“The face that these changes will impact the lives of Googlers weighs heavily on me,” Pichai wrote.

“I take full responsibility for the decisions that led us here.”


The titles and compensation of the major corporate CEOs don’t appear to have changed as a result of the reductions.

Despite all the worries about the economy, Scott Kessler forecasts that the tech industry will likely continue layoffs throughout the approaching earnings season.

Businesses that haven’t yet felt these repercussions may decide to do so in the near future by laying off employees.

Kessler observed:

“I think there is an element of [some companies], saying ‘We might not see this right now but all these other big companies, these companies that we compete with, that we know, that we respect, are taking these kinds of actions, so maybe we should be thinking and acting accordingly.”

Opinions expressed by Market Daily contributors are their own.