Image source: Hasbro Pulse Twitter
The NBA is no stranger to the NFT space, and they are set to receive a significant boost again with the Starting Lineup toys.
Hasbro is relaunching the Starting Lineup sports line with optimizations for the inclusion of NFT cards.
The draft restarts with the biggest names in the NBA, including stars like LeBron James and Stephen Curry.
The sports toy line exploded in the 1980s, with Hasbro offering toy versions of athletes across various sports leagues.
More than two decades after its last mass production, the company is now reviving the brand with expensive new releases that come with NFT trading cards.
Toy giant Hasbro recently opened pre-orders for the first of the new NBA Starting Lineup collection.
Featured athletes include two of the biggest stars (LeBron James and Stephen Curry), as well as Giannis Antetokounmpo and others.
The Hasbro toy
Hasbro Starting Lineup toys have 6-inch (15 cm) figures that are significantly more poseable than the original.
However, they also come with a high price tag—$50.
The purchase price includes the toy, the stand, and a pack with a Panini NFT trading card.
Panini’s trading card brand has its own private blockchain network.
Panini has previously released digital NFT maps based on the NBA, NFL, and Ultimate Fighting Championship, among other sports leagues.
Each NFT collectible card associated with the toy in the starting position has different levels of rarity.
While a buyer can get a common NFT card, there is also a chance they can own a rarer red, green, or blue edition with slightly different graphics.
Each player has a gold NFT limited to one card in the entire suit.
It remains to be seen whether the scarcity of NFTs in the secondary Panini market produces higher resale prices.
With the success and demand for rare NBA TopShot NFTs in the past, the NFT pursuit could be a compelling aspect of the new seed value promise.
The toy was announced earlier this year in conjunction with toy retail giant Fanatics.