Image source: CNN
McDonald’s is bringing back the Hamburglar, an old favorite of older customers that has been missing for years and will be for adults only.
The Happy Meal
The Hamburger celebrates his triumphant return to McDonald’s as part of a figure who was working on a new Happy Meal for adults.
Toys remain involved in the Happy Meal for adults.
McDonald’s kicks off Adult Happy Meal on October 3, and customers can order from Cactus Plant Flea Market Box.
The Cactus Plant Flea Market and toys
The package contains a Big Mac or 10 pieces of chicken with fries and a drink.
The Cactus Plant Flea Market Box is a collaboration between McDonald’s and the streetwear brand.
This is a concerted effort to immerse older patrons of McDonald’s in nostalgia.
The nostalgic special is served in a specially designed box that reminds buyers of the good old days and the Happy Meals they grew up with.
Happy Meal toys feature a remastered version of the fast food chain’s famous mascots.
Birdie, Grimace, and Hamburglar are joined by a new mascot called Cactus Buddy.
Tariq Hassan, McDonald’s director of marketing and customer service in the United States, released a statement in response to the announcement.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” he said.
Cactus Plant Flea Market
McDonald’s (MCD) has often had success working with celebrities, often crediting them for helping their sales go further.
In the past, the fast food chain has worked with names like J Balvin, BTS, and Travis Scott.
The collaboration with Travis Scott proved so popular that McDonald’s branches often ran out of meals.
McDonald’s has found a reliable partner for this collaboration with Cactus Plant Flea Market.
Cactus Plant Flea Market is a streetwear brand populated by artists like Kanye West and Pharrell in recent years.
The media set described the brand’s aesthetic as a “smooth and quirky combination” mixed with “playful graphics.”
The brand’s elusive origins have been a major draw for fans of the brand.
The Cactus Plant Flea Market Hoodie is available on StockX’s online marketplace for up to $1,000.