MandoX will be sponsoring two matches in each of the two most popular tournaments in tennis: Wimbledon and the Roland Garros. A token centered around missions and utility through its NFT and music marketplace, MandoX is excited to spread brand awareness to one of the most loyal sport fanbases.
MandoX will be sponsoring two matches in the Roland Garros, which will be held on the 22nd May through the 5th June 2022, and two matches of Wimbledon, which will be held on the 27th June through the 10th July 2022. The tennis fanbase is made up of a broad range of society, evenly composed of men and women. In sum, tennis fans represent a premium demographic that has consistently demonstrated strong loyalty to sponsors. Both events are anticipated to reach over 20 million individuals through television broadcasting alone. A MandoX spokesperson stated that he is “excited for this massive campaign slated to introduce tens of millions of new people to the MandoX brand.”
MandoX will appear on the sleeve of the opponents of the top seeded players in both tournaments, for both the male and female draws. The sleeve patches generate vast coverage through close ups that feature on live broadcasts, press, online, and social media coverage. In essence, MandoX is investing in the players of these tournaments themselves, alongside the likes of Roger Federer, Rafael Nadal, Novak Djokovic, and Serena Williams.
Thousands of tennis fans travel to tournaments every year to watch the best tennis players in the world. Based on 2019 data, Eurosport found that the growth in digital Grand Slam viewing was up 20% with fans watching 36% longer. Between 2009 and 2019, the ATP Tour Finals hosted at the O2 Arena in London reached a cumulative global audience of more than 850 million across more than 175 territories. Reaching a massive cryptocurrency demographic, the WTA’s Chinese broadcasting partners iQiyi reported a growth in viewership in China from four million people in 2014 to 39 million people in 2017.
According to Sports Pro Media, the 2020 French Open Men’s Singles Final drew its best average domestic television audience since 2013, with an average of 3.77 million viewers. In the US alone, the 2019 French Open Men’s Final drew an average audience of 1.62 million viewers to NBC’s broadcast of the event, compared to the women’s final that drew an audience of 1.45 million viewers.
All of that says nothing about Wimbledon, which is one of the most popular events in the world of tennis. The Wimbledon 2019 Men’s Singles Final recorded the highest viewership since 2012. A total of 9.6 Million viewers watched that match on BBC1 in the UK. In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. The women’s final had a peak of 7.4 million viewers watching the BBC’s coverage.
In sum, this campaign is expected to be massive for the branding of MandoX. This is just the beginning of the MandoX brand awareness campaign, but it should mark a triumphant start.
About MandoX
MandoX is a utility based cryptocurrency, focussed on building an NFT and music marketplace. Aside from its utility, the core of MandoX is to help those in need. That’s why 2% of the reflections of every buy and sell of its token is directed to a missions wallet that will enable it to branch out in its desire to help fight poverty and those with desperate and unfortunate realities. With feet on the ground in Guatemala, MandoX is constantly trying to change people’s lives. With MandoX, it allows everyone to get their feet in, see the changes being made, and enjoy crypto to the fullest. There is so much money involved in crypto, yet the littlest things can change someone’s life drastically.
