Market Daily

Market Daily

KPMG Headquarters in Canada and the USA to Focus on the Metaverse

The virtual world of metaverses has been catching people’s attention for more than half a year now, with NFT brands working towards integrating themselves into this new frontier. However, there are others who have also made their mark in the VR space – older and well established companies seem equally invested into exploring what can be done through the metaverse.

The accounting firm KPMG has just announced that they are expanding into the metaverse. This decision was made by both the United States and Canada branches.

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In a world where people are already connected to each other through social media, this new hub will allow for deeper connections between employees and clients. Clients can explore opportunities in different industries while also learning about their communities’ needs.

The firms will invest $30 million into Web3 experiences in 2022 with a major focus on the metaverse hub.

Collaboration hubs are a way for the firms to take their employees and clients into Web3.

They have dedicated teams that help clients develop and execute their metaverse strategies, making them one of the best firms for this type or work!

“The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience,” said the US deputy chair and chief operating officer at KPMG.

“The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation,” she added.

KPMG Canada has been exploring the world of cryptocurrencies, recently adding Ethereum and Bitcoin to its corporate treasury. It also acquired an important NFT from the World Of Women collection.

The US branch is committed to providing the best service and training for new professionals. They have implemented NFT and crypto onboarding new professionals.

The two firms are using Chain Fusion, a tool that provides audit services for financial and crypto-native companies.

KPMG Canada and USA will be implementing an innovation strategy that explores opportunities in the crypto space. They aim to create tools for critical insights; launch immersive learning platforms with expert talent recruitment services.

Armughan Ahmad, the president & Managing Partner of Digital at KPMG Canada said that he is enthusiastic about this metaverse project, saying:

“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” he explained. 

“The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030.”

“Our first immersive metaversal experience will take our people, clients, and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility, and collaboration,” Ahmad added. 

“Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn, and play.”

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