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Elon Musk to shift revenue from ads to Twitter Blue

Elon Musk to shine revenue focus on Twitter Blue
Elon Musk to shine revenue focus on Twitter Blue

Image source: Fox Business

Elon Musk has been at work with significant changes to the popular social media platform Twitter after buying the company last week.

His first major decision was to remove senior executives from the company.

Since then, Musk has shifted his focus on Twitter’s revenue.

Twitter Blue

As Twitter’s new CEO, Musk made his intention clear to make the company less reliant on advertising for revenue.

He is thinking, in particular, of transforming Twitter’s premium service, Twitter Blue.

Right now, Twitter Blue is available in four countries for $4.99 per month.

Musk shared that he plans to raise the price to $8.

However, the most significant change in his plans is for Twitter Blue to have a blue checkmark next to the paying user’s handle.

The blue checkmark is often seen on verified profiles, most of which belong to organizations, athletes, celebrities, and internet celebrities.

It also acts as a symbol of status on Twitter.

Elon Musk’s plan is a direct answer to claims that allege the service would cost $20.

Read also: Twitter thinking about charging for verification


Tesla’s founder and CEO unfolded his new monetary plan in a series of tweets.

There, Elon Musk described the current Twitter system “bull****.”

His plan includes giving verification services to users who are willing to spend money every month for Twitter Blue.

The subscription service will prioritize the user’s interactions, comments and mentions.

Musk’s proposed Twitter Blue subscription doubles as a method to combat spam.

Read also: General Motors plans to stop advertising on Twitter

Benefits of the service

Users who pay for the Twitter Blue service can post longer videos and audio.

Additionally, Elon Musk says the change will allow subscribers to see half of the ads that other users see.

Meanwhile, publishers who want to work with Twitter will get the exclusivity of a paywall bypass.

Another key feature that Twitter Blue subscribers will get is the ability to edit their own tweets, a long-awaited feature.

For now, it is only enabled for Blue users.

However, the editing feature will soon be free for everyone, according to Casey Newton of Platformer.

The arrival of the new update is currently pure speculation on when and if.

However, upon the update’s arrival, users will finally get to experience writing a secondary tag.

As of now, secondary tags are exclusive to high-profile politicians.


Musk to increase Twitter Blue subscription to $8, verified checkmarks will be secondary

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