Market Daily

Market Daily

Jason Charles Murray Embracing His Femininity and Reveling in It

Jason Charles Murray has fallen deeply into his core feminine essence, and he exudes the characteristics of his favorite female stars in the pop scene. He is a proud LGBTQ society member and is building his career as an actor, musician, rapper, singer, comedian, and all-round entertainer. Jason Charles Murray understands how controversial he may sound to a lot of people, especially the fact that he touts himself as the “Gay Kim Kardashian,” “Gay Lady Gaga,” ‘Gay Ashanti,” and “Gay Gigi Hadid.”

Jason prides himself on his honesty, ambitiousness, and pure heart. He has quite an impressive resume as he has worked on a number of projects that he is proud to identify with. During the raging COVID-19 pandemic, Jason has spent a great deal of time in the studio recording his albums. When it comes to the comedic albums, he is like Amy Schumer and Kathy Griffin. He is also an excellent singer and rapper who is trying to find his groove and put out at least a hit song to put him on the map. Please check out his first single “I Blame You” on Spotify and Apple Music!

For Jason, his honesty and qualifications make him a standout personality. And building his brand was borne out of his knack for integrity and showcasing that part of him to the world. His goal for his brand is to be as famous as Kim Kardashian and be known as the gay version of the reality star. Watching how Kim Kardashian has risen from controversies to a reality star and an inspiring figure in American pop culture is something that fascinates Jason Charles Murray.

He is also very well stepping into quite a bit of sensational and controversial topics by declaring himself as the gay version of some popular artists even Kanye West. Still, he is determined to live these things through. His goal is to inspire everyone he comes in contact with. He hopes to become a top celebrity that everyone draws inspiration from. He also sees himself as a true artist and is excited about what the future holds for him as an entertainer.

His main source of inspiration is Kim Kardashian. He draws inspiration from other public figures who have weathered some of the most powerful storms of controversy and are still relevant to date. Jason Charles Murray hopes to become the president of the United States someday, and hopefully make the world a better place for everyone. Being humble and being a diva is his trademark, and the Jason Charles Murray brand is always making a conscious effort to leave everyone happy.

Jason Charles Murray’s plans for the future include growing his music career to popular celebrity status. In his words, “I intend to grind heavily on the music and use the casting couch for acting. I’m a gay Charlize Theron. I’m so great I never audition for roles. Someone has to choose me for the role from Instagram.” Jason carries his brand with confidence, which is evident in his swagger, how he talks, and how he carries himself.

Learn more about Jason Charles Murray and his brand on Instagram.

Intra Branda Solidifying Its Position as a Marketing Leader

There are thousands of social media and digital marketing consultancy firms all around the world. Yet amongst the sea of competition, Intra Branda LLC stands out as one of the leaders. And with their proven track record, the firm continues to solidify its case as one of the leaders in digital marketing today. 

Leading the marketing firm is the young yet brilliant Aleksandar Urdarevik. He is only 27 years old, but he has helped many clients with their digital strategies, providing insight and value in marketing, graphic design, app design, website design and development, social media strategy, content creation, and many others. Aleksandar hails from Toronto, Canada, but moved to Houston, Texas. From the Lone Star State, he operates Intra Branda LLC, serving clients from all over. 

Growing up, Aleksandar always felt drawn to business mentorship and entrepreneurship. “I’ve been an entrepreneur my whole life and always excelled in marketing,” shares the marketing consultant. “Its always been my passion to help other people build their own brand.” Naturally creative, Aleksandar is an out-of-the-box thinker whose insights always bring something new and fresh to a company’s marketing efforts.

Intra Branda does more than provide input into a brand’s marketing activities. They’ve also created strong evidence of results, helping companies increase sales and revenue through the right digital tools. The company’s work has been nothing short of comprehensive and results-bearing on most occasions. Aleksandar has helped many individuals and organizations drive social media engagement, lead generation, client acquisition, and overall company success.

Aleksandar Urdarevik has worked with many small and large corporations. He has also worked with celebrities. With the help of Intra Branda, Johnny was able to transform many of his clients’ digital presence completely.

Intra Branda merges creative ideation with excellent execution. The company thrives on a client-centric approach. “Our story is to tell your story,” shares Aleksandar. “We are not happy unless the client is happy.” This approach has been front and center for the agency for many years.

Moreover, Aleksandar is hugely passionate about his craft. His love for marketing, entrepreneurship, and digital innovation puts him at the forefront of the marketing space. “Marketing only works if you’re unique,” shares the firm through its website. “Luckily, we’ve never been good at conforming.”

Intra Branda’s unique approach to marketing and social media has helped many brands stand out and grab their target audiences’ attention and interest. The marketing expert Aleksandar believes that custom content has become the backbone of modern-day marketing. The company works with its clients to create marketing strategies that feature the highest quality photography, design, and video content.

Aleksandar Urdarevik continues to lead in the marketing front. And considering that the marketing guru and his company have youth on their side, many more exciting things are yet to come for the brand and Aleksandar. 

To learn more about Intra Branda and its founder Aleksandar Urdarevik, check out the company’s website and Facebook page.

Petite Model Alison Bowles Shatters Industry Standards and Stuns Global Audiences

Photo by @imagesbyavori and preset by Alison, on

In an industry where many would suggest for one to look a certain way, Alison Bowles fearlessly emerged as one of the most successful petite models in the global modeling landscape. The journey wasn’t easy. But Alison knew where her passion was and wanted to be an inspiration for other aspiring models to take the path, regardless of whether they satisfy the standards or not.

Despite her height of five feet and three inches in an industry where most clients would prefer models that stand at five feet and eight inches, Alison Bowles succeeded and has changed the way the modeling world sees talents. Because of her story, talent managers and fashion brands now realize that talent can come from anywhere, so long as they are passionate about the craft. 

Alison Bowles has signed with various modeling agencies such as MMG New York, one of the biggest models and talent management companies in the United States and abroad. “I am breaking boundaries in my industry. I am a petite model going for big goals,” Alison said. Her hard work also brought her to becoming a Maxim model.

Alison Bowles has traveled to a new location every week. She is living the dream of aspiring models worldwide as she checks one runway and project after another. In total, Alison has explored 25 countries as a model and travel blogger. To document her adventures and share her story, Alison created the digital platform called Wander in Heels, a site filled with travel tips, unique experiences, and itinerary ideas written from her perspective. Wander in Heels allows audiences to see the world through Alison’s eyes. 

Furthermore, the success of Wander in Heels paved the way for many opportunities to flow into the model’s life. Alison Bowles has collaborated with tourism boards and hotels internationally, sharing their story with her global audience. Alison has represented brands and amplified must-see places in distinct corners of the world. She takes her readers on an adventure through Wander in Heels.

Besides her website, Alison Bowles has also substantially grown her Instagram account into one of the most successful social media handles showcasing modeling and traveling. She was first attracted to the idea of being an influencer as people were getting into the platform to try their luck. The model realized that if others could do it, so could she. Today, Alison has over 138,000 followers on the platform. Also, to help people and photography enthusiasts achieve the same quality photos she has posted, Alison has shared her photo editing preset made so everyone can produce stunning pictures with a single click.

Additionally, Alison has founded a non-profit organization focusing on skin cancer awareness and helping people with the disease. At 22, Alison had to go through life with skin cancer. It wasn’t all smooth sailing. Nonetheless, Alison conquered it and decided to build the organization after having skin surgery. Today, she is impacting thousands of lives and is building a lasting legacy. Asked what kept her going, the model said that putting God in her heart made her manifest the strength she didn’t know was in her.

On top of her successful career as a petite model and influencer, Alison Bowles is also an entrepreneur. She is partnered with the online boutique Lacy Coe and Slay Miami, America’s first CBD sports recovery center. Alison is currently the fiancée of the MLB player Adeiny Hechavarria of the Atlanta Braves. 

Learn more about Alison Bowles on her website and Instagram.

6 Effective Strategies on How to Boost your Customer Delivery Service

Need for consumer involvement in on-demand delivery activities

An emotional bond between the consumer and the brand is commonly referred to as consumer engagement. Satisfaction in all aspects is vital for greater consumer involvement. Highly engaged customers are product ambassadors and have acted as catalysts to build the new consumer base in the on-demand delivery industries.

Most retailers believe that the purchasing process is random and that they don’t focus on consumer engagement. However, Gallup’s research reports state that fully engaged consumers contribute 23% additional revenue to the average earnings.

If you are not familiar with the consumer engagement strategies, you might be missing out on the chances of earning income and establishing a partnership. The main conclusion that comes from this consumer engagement is the exact driver of future business models. If you want to boost customer engagement for on-demand delivery business models, the following six proven strategies need to be implemented into your workflows.

Identify requirements digitally

In the on-demand scenario, consumer participation varies widely from one business delivery platform to another. They were identifying their needs through digital solutions such as the application is a prerequisite for business leaders.

Today, mobile app users are constantly changing in the market. As an entrepreneur, you can easily reach the closest consumers than previous practices with the proper application. Usually, the requirements exist according to the latest trends and brands. The priority is to focus on meeting their needs.

Informative Listings of Products

Accordingly, relying on the knowledge of the consumer’s requirements, this strategic plan constitutes preparing a product list with the necessary information such as the range of products available, the value of the price, etc.

Informing the list, categorical form such as newcomers, trends, price range (low to high), and branded products is essential to attract the consumer’s initial stage. The list also includes the use of products, sufficient specifications, and merits to make consumers information.

Unforgettable shopping experience

Basically, consumers periodically visit the stores, buy the products, and return home. But, the trend is shifted by the evolution of on-demand applications. Direct home delivery is an exciting thing for on-demand delivery business models.

By entering location details, consumers benefit from the convenient delivery of what they ordered. This means purchasing time is minimal compared to traditional purchases. These are all important reasons for the transformation of consumers towards application-based on-demand ordering.

Let’s say you have a local store or a large supply store, paying attention to customer preferences and providing a seamless experience. At the same time, the purchase attracts huge customers is essential in the demand scenario.

 Promising aspects of the brand

Brand warranty is the next essential element in the delivery-on-demand business models. Since on-demand platforms are the big revenue platforms, the number of attendees is similar to local suppliers, manufacturers, and retailers.

Each also has the desired price range, quality of products, and brand equity. Ensuring brand value in delivery services is also essential for them. When new customers start to search, the best way to attract them is to merge products from top brands on the first page.

When searching for the products, the easy options are the direct alternative options to select other products to ensure that consumers stick to your business models. According to recent studies, product purchases are based on the ratings. Therefore, including the reviews in the product description is also essential to keep branded products at the top of searches.

Smart payment interfaces

After placing your orders, the next step is payment. Today, customers expect smart payment options such as credit cards, wallet, cash/cashless options, etc. Focusing on including those options is essential to attract customers more widely.

And true enough, keeping customers for a long time requires some attractive payment options. Thus, one of the essential mentions is the subscription. This method helps you to retain customers in your business models for a long time.

On-demand delivery models also require options for automatic deduction of card entries. Following this wide range of payment options, customer engagement scales up and leads to new consumers’ arrival to your business models.

Involve consumers socially

Finally, and especially. Social interaction with customers is much sought after strategy in recent delivery business models. By encouraging the consumer to log in through their social account, the entrepreneurs know their behavior and interests when purchasing the product.

By consistently tracking their expectations through social platforms, hosting new products available, and the smart recommendations, consumer engagement is catching up more. Not only for the consumer, but this social interaction is also a viable option for suppliers and delivery partners to meet the customer’s wishes as quickly as possible.

Moreover, sharing the shopping experience with a single consumer via social platforms is visible to several people. Without a particular investment, potential consumers themselves have quickly acted as ambassadors for your products and your business through this practice of sharing experience.

Key points to remember

With the convenience of ordering and the convenience of delivery, on-demand delivery business platforms are the revenue guarantee platforms for entrepreneurs in future years. Consumer engagement is one of the most critical elements in getting more revenue and new partnerships for entrepreneurs.

The fact that you are unfamiliar with consumer engagement tactics can prevent you from making more income. The strategies outlined in this informational guide help you go back to your business models and buy out the structure with the right flow.

How to Ensure the Effectiveness of a Business Idea

The process I recommend for evaluating or validating a business idea begins with defining your basic assumptions, followed by identifying the underlying assumptions on which your beliefs were based, and then testing them one at a time.

The first question shouldn’t be “how to implement my idea?” but “what do I need to know to confirm that the problem is real and that customers are willing to pay for my solution?”

Before writing a business plan as a first step in building a business, my advice is to go through the lean start-up process and do some substantive testing on your business idea and solution. It’s much better to find out that you need to change the answer before investing time and money in a business idea that no one else needs.

Whether you are starting to create a business model outline to define and validate your business idea so that you can unravel all your leap of faith or you have a nugget of an image and don’t know. Where to start you have to start—the process by first validating your business idea.

Why should you validate a business idea?

Most of the products you know and love weren’t originally designed to be what they are today.

Instagram was an app intended for you to check in to a place.

YouTube started as an online dating site called “Tune In Hook Up.”

Facebook was born as “FaceMash,” which allowed Harvard students to compare other students’ photos and choose the most popular one.

Everyone pivoted along the way learning new things about how customers used their solution until they found the one that customers liked and supported. Once these companies were able to show interest in their idea, they could seek venture capital and adapt their solutions to the products we know today.

The process that most businesses should follow is as follows:

1. Compose a business plan.

2. Starting a business.

3. Inviting investors or take out a loan.

4. Utilize the money to develop and grow your new product or service.

5. Provide your solution.

Validate the market acceptance of your answer.

This system is the secret trick for financial ruin, and that is why, in my opinion, many companies fail. Instead, I advise my clients to reverse or rearrange the process.

1. Confirm that your business solution idea resonates with customers.

2. Build a prototype solution based on your validated assumptions.

3. Finalize a business model outline and business plan.

4. Invite partners or investors

5. Use money from the investor or partners to complete your solution.

6. Build a business to sell and scale your solution.

The process of validating a business idea

While the flowchart looks so complicated that some of these sales funnels encourage many marketing and sales gurus, the process for validating a business idea is just three steps. Step one is to define your hypotheses. Step two is to identify the assumptions on which your beliefs were based upon. Lastly, the third step is to run some experiments to test your ideas one by one.

The 3-Step Experiment Method

1. Exploration

This is where you conduct interviews with customers to find out or check their weak spots. For example, we suggested our school principal:

Find Facebook groups that deal with the problem of sending children back to traditional classes and create a survey. We also suggested going to the supermarket with a notepad and asking parents what they thought about sending their children back to school.

The exploration phase is the cheapest way to test your hypotheses, so I recommend my clients try all of their original problem hypotheses.

An innovative tactic I’ve come across to lead the exploration stage of a product with potential customers starts with creating a fake Craigslist ad for a similar product type. When a person calls in response to the ad, they open up and say the product was never actually available. Still, they could ask them some related questions while preparing to launch a similar product and notify them to keep their progress. Out of their knowledge, none of the callers were pissed about the lure and changing tactics and agreed to answer their questions.

2. Pitch

This is where you discover whether the customer is willing to trade something of value, usually cash, for your solution. On the one hand, it is merely asking for a person’s email address as it is a kind of currency and not something someone is giving away for free. On the other extreme, they ask a full price commitment from the customer. In between are many different options for testing your speech.

A very successful submission method uses the 3-page website where the first page is a long sales page, page two collects credit card information, and page three indicates that the stock is exhausted. For the 3 page website, you should purchase some targeted Facebook ads to promote your long-lasting sales page to gain traffic.

Another option is a pre-sale where you offer people the opportunity to purchase your product or service at a reduced rate if they are willing to guarantee their purchase with a down payment. Always remember that the goal at this point is to see if they will pay for your business.

The third option is to launch a rewards-based crowdfunding campaign to make sure people are willing to trade money for your solution.

3. MVP

Here, you deliver part of the solution to only a few potential customers with insufficient technology until you find out why they fall in love with your answer. MVP is an acronym that stands for Minimally Viable Product.

Your MVP must have enough value for a customer to use, guide how to give a solution looks and works, and generate enough data that you can use to fine-tune the outcome of your solution.

Instead of developing an app, you can demonstrate the product with a variety of simple screen captures. You can use Google forms to collect data from users, and instead of using code to provide the solution, you can manually prepare the output. The key is to test your hypotheses without doing all the technical work to make a working product.

Test your hypotheses

You have to leave the security of your office or home and perform exploration experiments with real people.

If you’ve validated all of your initial problem assumptions, you can develop your solution hypothesis. For the principal of our school, we have come up with an idea for a solution similar to this:

Re-creating a series of old one-room school buildings where a small group of students of different ages meets in the same classroom each day with a single supervisor (not necessarily a teacher), and multiple teachers connect remotely with a subgroup of students in several classrooms to give lessons. Older students would be called in to help younger students complete classwork.

If one of your experiments shows that your central hypothesis is invalid, you have two options. You can readjust your basic assumption and think of a pivot, or you can decide to drop the whole idea. So no matter how you walk through all of your solution assumptions and they’ve all been validated against your metrics for success, it’s time to present your whole business idea in a business model outline if you have need investors or partners or to create your solution.

6 Ways on How to Market your Consumer Buying Process

Too often retailers think consumer purchases are hit and miss. Whether certain products attract certain customers and whether or not a purchase takes place. They approach the marketing of products and services the same way, based on trial and error. What if there was a series of distinct steps that most consumers had to go through before deciding whether to make a purchase or not? 

In fact, there are six stages in the consumer buying process, and as a marketer, you can effectively sell to them.

1. Recognition of the problem

Simply put, before a purchase can take place, the customer must have a reason to believe that what he wants, where he wants to be, or how he sees himself or a situation, is different from where he actually is. The desire is different from reality – it poses a problem for the client.

However, this offers opportunities for the marketer. Taking the time to “create a problem” for the customer, whether or not they recognize it already exists or not, you are starting the buying process. To do this, start with content marketing. Share facts and testimonials about what your product or service has to offer. Ask questions to engage the prospect in the buying process. This way a prospect realizes that they have a need that needs to be addressed.

2. Seeking information

Once a problem is recognized, the process of finding customers begins. They know there is a problem and they are looking for a solution. If it is a new foundation, they are looking for a foundation; if it is a new refrigerator with all the latest technology, they are starting to get interested in refrigerators – it is quite simple.

As a marketer of your business, the best way to respond to this need is to create your brand or your customers’ brand as an industry leader or expert in a specific area. Possible methods include becoming a Google Trusted Store or by promoting partnerships and sponsors prominently on all web and collateral materials.

By becoming a Google Trusted Store like CJ Pony Parts, a leading Ford Mustang parts – you can improve search results and provide a sense of customer security by viewing your status on your website.

Increase your credibility in the information research process markets by keeping yourself ahead of the customer and stand out with your competitors.

3. Assessment of alternatives

Just because you stand out from the competition doesn’t mean a customer will absolutely buy your product or service. In fact, more than ever before, customers want to be sure they’ve researched thoroughly before making a purchase. For this reason, while they can be sure what they want, they will still want to compare other options to make sure their decision is the wise one.

Marketing couldn’t be easier. Keep them on your site for the alternatives assessment step. Leading insurance company Geico allows customers to compare rates with other insurance providers on their website, although the competition may offer a cheaper price. Not only does this simplify the process, but establishes a relationship of trust with the customer, especially during the stage of evaluating alternatives.

4. Purchase decision

Surprisingly enough, the buying decision is around the middle of the six stages of the consumer buying process. At this point, the customer has explored several options, understands the prices and payment options, and decides whether or not they want to continue with the purchase. That’s right, at this point they can still decide to run away.

This means that it is time to speed up the marketing process by providing a sense of security and reminding customers why they wanted to make the purchase the first time. At this point, it is essential to give as much information about the need created in the first step and why your brand is the best supplier to meet that need.

If a customer strays from buying, this is the time to return them. Retargeting or simple email reminders talking about the need for the product in question can force the purchase decision, even if the opportunity seems missed. The fourth step is by far the most important in the consumer buying process. This is where the profits are made or lost.

5. Purchase

A need has arisen, the investigation has been completed and the customer has decided to purchase. All the stages that lead to a conversion are complete. However, that doesn’t mean it’s a sure thing. A consumer can still be lost. Marketing is just as important during this stage as at the previous one.

Marketing at this point is simple: keep it simple. Test the process of buying your brand online. Is it hard? Are there too many steps? Is the loading time too slow? Can a purchase be made as easily on a mobile device as easily as on a desktop computer? Ask these essential questions and make the changes. If the purchasing process is too difficult, customers, and therefore income, can be easily lost.

6. Evaluation after purchase

Simply because a purchase has been made doesn’t end the process. In fact, revenue and customer loyalty can easily be lost. After making a purchase, it is inevitable that the customer will have to decide whether or not they are satisfied with the decision made or not. 

If a customer thinks a wrong decision has been made, a return can take place. This can be mitigated by identifying the source of the dissonance and offering a simple and direct exchange. However, even if the customer is happy with their decision to make the purchase, the question is still whether a purchase of your brand will be made in the future. That’s why it’s crucial to send follow-up surveys and emails thanking the customer for their purchase.

This ensures that your marketing strategy addresses every step and leads to higher conversions and long term customer retention.

Why You Should Change your Entrepreneurial Marketing Strategy?

Due to the dynamic trends, time will come at a point in the organization when the marketing strategy has to be changed. Usually, this is brought about by some internal or external pressure, change, or disturbance. Change can be good – and often needed. However, the wrong change can put you in an undesirable path and lead to your downfall.

Well, in this article, I’ll briefly describe the three pillars that should affect your approach to change. These are the most critical factors for your success in adjusting your marketing strategy.

Data Gathering

When change is needed, something puts pressure on the status quo. Hence, the data or the market (these are not synonyms) are changing, and therefore you need to adjust your strategy to achieve your goals. The data can reflect a radical change in your marketing initiatives’ outcome to date, or you may be observing a shift in the market that requires a difference in your strategy. On the other hand, your current efforts will not continue and sustainable to support your pursuing goals.

The first step as a marketer is to get a good idea of data and identify what is going on in the market. Do you have traffic problems? Are you having difficulty converting? Is the market sensitive to a lack of demand? Are there any geopolitical concerns? Thus, some of these parameters are very strict, and others are more blurry. Either way, you can understand the world around you through the data that is available to you as a marketer. It would be unwise to make changes to your strategy without a perfect understanding and research of the data and the trends driving this change.

When you can build an excellent data collection (and understand it, too), you’ll gain confidence and clarity as you rehearse the next marketing strategy you plan.

Open Thinking

The second pillar of a change in strategy is both planning and allowing room for improvisation. I’ve called this section ‘Open Thinking’, but the word ‘open’ is misused in many contexts, so I prefer the phrase ‘think and execute quickly’ to clearly describe this approach. In the marketing aspect, we need to quickly think and execute tactics, making adjustments as we pursue the goal. This is the very essence of an “open” marketing effort.

Your confidence in your intuition is positively correlated with your ability to change your marketing strategy as you go along.

In general, we recommend not having a strategy that attempts to plan for more than 6-9 months. The reason is simple: change happens. And, as humans, we’re not good at understanding and dealing with potential changes. So we must create a process that will enable us to change – a plan that embraces change when necessary to pursue an objective effectively. When adjusting your strategy, think short term with long term outcomes and application. Consequently, there is an art to this approach, and there are tools that help define effective tactics and implementations of those tactics.

Strategical Execution

You may be wondering why execution is also mentioned in a strategic article at all. This is because an idea is only responsible for 1% of its success. In other words, talking is cheap, and most strategy is just talking.

Getting something moving is where a strategy comes to life. So, when considering adjusting your plan, you should have a keen sense of your ability to execute that strategy. There is no point in adapting your approach to tactics that require skills that you and your team do not have. You can gather or hire new staff for the new strategy. But for most businesses, I would say that your plan should consider the available resources.

In short, you need to consider the ROI before you make a change. If money wasn’t an issue, you could adapt to any marketing strategy you would like to. But this is not the reality. You have budgets, and you have limits, you have limitations. The strategy will be more vital, and probably more effective if you compare it to the costs of the resources required.

These three strategies will help you effectively adapt your strategy to market and data demand. Disregard any of these pillars for your death. Embrace them, and you will reduce risks and costs, while significantly increasing the chances of your marketing strategy succeeding.

5 Strategies on How to Strengthen your Business Culture Amidst the Pandemic

Companies that value culture is continuously looking for new and better ways to nurture and engage their employees – from team building programs and job training to supporting the communities they provide services. Personal and intimate interactions have always been central to these events and schedules until a new normal emerged. Due to the COVID-19, suddenly, a computer screen became everyone’s desktop environment for all works, meetings, all presentations, all engagement. The question that businesses face today is how to make an appearance of ordinary during COVID to keep the business culture proactive, productive, efficient, and enjoyable.

When you take a closer look at recent statistics relating to the world we live in, 40% of Americans suffer from mental health problems as they face the various challenges posed by the global pandemic. Security, an essential fundamental requirement, according to Maslow’s pyramid, is being eroded at all levels, from top to bottom.

Here are five ways to make sure your corporate culture stays relevant today.

1. Keep track of your team’s mental health.

You’re right; every leader in your organization needs to ask questions and understand your team’s mental health and well-being. What causes anxiety, worry, and stress? Managers need to schedule time with each team member, in person or virtually, to see where they are and what they are up to and express that they are being heard, and the company is there to support them all the time. Try to understand where they are within their larger universe, especially parents juggling their children’s careers and education. Be there to listen, show attention, and concern. If you feel that someone is struggling to deal with stress, be ready to share the helpful resources that exist.

2. Make Health and Wellness programs a top priority.

Leaders want healthy employees, and research shows that there is a return on investment for your business. Come to think of it, and healthy employees will cost you less. But it is much more. You invest in such a way as to optimize the human potential of every member of your team. You help employees cope better with daily stress and how they can eat and exercise healthier. You will lead ways to instill motivation and a more significant commitment to life and practices to execute their work-life balance.

3. Identify the resources to lead a healthier day.

Remember your insurance company and understand what they can offer during COVID. Each plan is different, but many insurers offer telemedicine services that include sessions with behavior counselors. Some are even waiving fees. Create an information portal to allow your team to easily access and share information about apps such as Calm, podcasts, and other life hacks that can help you navigate this environment.

4. Create Compensated activities.

Truth to be told, healthy habits create a healthy environment. Develop and create a program that encourages your team to incorporate these habits into their daily lives and creates campaigns to share new ideas, such as a healthy recipe club, exercise tips, and anything that can make the team stronger. Building competition also creates a sense of community. It gets creative about the different ways to reward ‘winners’ – cash bonuses, an extra day off, the chance to share their success story on your business news. Discounts on healthy products or services, the list is endless.

5. Imagine the live environment again in a virtual environment.

You have to think of ways on how to re-live the environment, currently living in your physical office and now in many of your employees’ home spaces, and create a new visible and shareable hybrid ecosystem: an ecosystem where health advice is at the center of concerns to help your team get started. 

Technically, we all share the responsibility of supporting each other, especially during a global pandemic. And as we get out of this – and we will – there will hopefully be new habits that are healthier than before – habits worth keeping for a lifetime.