Entrepreneur - Page 4

There are thousands of social media and digital marketing consultancy firms all around the world. Yet amongst the sea of competition, Intra

Need for consumer involvement in on-demand delivery activities An emotional bond between the consumer and the brand is commonly referred to as

The process I recommend for evaluating or validating a business idea begins with defining your basic assumptions, followed by identifying the underlying

Too often retailers think consumer purchases are hit and miss. Whether certain products attract certain customers and whether or not a purchase

Due to the dynamic trends, time will come at a point in the organization when the marketing strategy has to be changed.

Companies that value culture is continuously looking for new and better ways to nurture and engage their employees – from team building