John White is a globally recognized marketer and former Inc. Magazine columnist who has traveled worldwide, giving marketing keynotes to audiences in the Middle East, the UK, and the United States. With over ten years of experience in marketing and PR, John White is the Founder of Social Marketing Solutions. A leading digital marketing agency that has helped many entrepreneurs and businesses achieve their branding goals.
In this article, John White shares his expertise on how entrepreneurs can make more money with PR. Public relations (PR) is a powerful marketing tool that can help entrepreneurs generate more business revenue. PR involves building relationships with journalists, influencers, and industry experts to gain media coverage, exposure, and credibility. By being mentioned and interviewed in top news and business publications, entrepreneurs can grow their businesses with inbound traffic and increase their credibility and reputation in their industry.
In the following sections, John White shares his top 10 ways entrepreneurs can make more money with PR.
- Increase Visibility
PR can help entrepreneurs increase their visibility and reach new audiences. By being featured in top publications, entrepreneurs can reach potential customers who may have yet to learn about their business. John White states, “PR can be a cost-effective way to reach a large, targeted audience.”
- Build Credibility
PR can help entrepreneurs build credibility and trust with potential clients. Being featured in reputable publications or speaking at industry events can position entrepreneurs as experts in their field, leading to more business opportunities. John White advises entrepreneurs to “focus on building relationships with journalists and influencers, and they will become valuable advocates for your business.”
- Generate Leads
PR can help entrepreneurs generate leads and increase conversions. By including a call-to-action in their media coverage, entrepreneurs can direct readers to their website or sales pages, leading to more sales. John White suggests that entrepreneurs “use PR as part of their sales funnel, and they will see a significant increase in conversions.”
- Attract Investors or Partners
PR can help entrepreneurs attract new investors or partners. By showcasing their expertise and achievements in the media, entrepreneurs can create opportunities for collaboration and investment. John White advises entrepreneurs to “leverage PR to attract investors or partners by highlighting their unique selling proposition and growth potential.”
- Boost SEO
PR can help entrepreneurs boost their search engine optimization (SEO) by generating high-quality website backlinks. Backlinks from reputable publications can signal to search engines that a website is trustworthy and authoritative, leading to higher search rankings. John White suggests entrepreneurs “focus on generating backlinks from high-quality publications by creating relevant and shareable content.”
- Increase Social Media Reach
PR can help entrepreneurs increase their social media reach by leveraging their media coverage to create shareable content. By promoting their media coverage on social media, entrepreneurs can reach new audiences and generate buzz around their brand. John White advises entrepreneurs to “use social media as a distribution channel for their PR efforts and engage with their followers to create a community around their brand.”
- Establish Industry Leadership
PR can help entrepreneurs establish themselves as industry leaders by showcasing their knowledge and expertise in the media. By being featured in top publications or speaking at industry events, entrepreneurs can position themselves as thought leaders and gain credibility with their peers. John White suggests that entrepreneurs “create a content strategy that aligns with their business goals and target audience to establish themselves as thought leaders in their industry.”
- Expand into New Markets
PR can help entrepreneurs expand into new markets by generating media coverage in new geographic regions. By targeting publications and events in new markets, entrepreneurs can create brand awareness and establish themselves as credible players. John White advises entrepreneurs to “research media outlets and events in their target markets and tailors their messaging to appeal to local audiences.”
- Enhance Reputation Management
PR can help entrepreneurs enhance their reputation management by responding to negative press or reviews. By addressing negative feedback professionally and on time, entrepreneurs can show that they care about their customers and are committed to resolving issues. John White advises entrepreneurs to “monitor their online presence and respond to negative feedback constructively to maintain their reputation.”
- Measure ROI
PR can help entrepreneurs measure their marketing efforts’ return on investment (ROI) by tracking media coverage, website traffic, and sales conversions. By analyzing the data, entrepreneurs can optimize their PR strategy and focus on tactics that deliver the best results. John White advises entrepreneurs to “set clear goals and metrics for their PR campaigns and use data to inform their decision-making.”
PR is a powerful lead-generation tool to help entrepreneurs grow their businesses and increase revenue. By leveraging media coverage, entrepreneurs can increase visibility, build credibility, generate leads, attract investors, boost SEO, increase social media reach, establish industry leadership, expand into new markets, enhance reputation management, and measure ROI. As John White says, “PR should be an integral part of every entrepreneur’s marketing strategy, and by following these tips, they can make the most of their PR efforts and achieve their business goals.”